Marketing From The Perspective Of Marketing

market

Pioneer's customer development and management, or staff promotion.

For salesmen, the focus of their work is to explore, cultivate and maintain profitable customers, and pform customer resources into customer assets with the support of enterprises, and strive to maintain and increase the value of customer assets.

Based on this, salesmen should set up two major sales targets: first, to develop new customers, and two to maintain regular customers.

Salesperson doing the market is the process of establishing the relationship between guests and customers. It is also a process of "net fishing", and "fish" is a customer.

However, today's customers are more like a cunning "fish", difficult to "capture" and difficult to control.

You know, this is a customer LED market "my era", the customer is the real protagonist on the market stage, and plays the role of "fickle": customers from tactical buying to strategic buying; customers from skilled buying to expert buying; customers from passive buying to active buying; customers changing from heavy prices to heavy value; and customers shifting from focus to drift.

This requires the salesman to "change the system", or on demand, or initiative, in order to catch up with the customer, at least not to be thrown away by the customer, so that the customer is in the control of their own.

This book focuses on how to establish a value oriented cooperative relationship with customers, and makes detailed and in-depth discussions from many aspects, such as customer description, customer search, customer locking, customer encirclement, customer attack, customer retention and so on, striving to achieve orderly, interlocking and step by step, so as to provide customers with a net of hard ground, so that valuable customers can walk in without going out, and contribute their lifelong value to the enterprise.