China's Textile Engineering Machinery ASEAN Is Favored By &Nbsp; Expanding Market Timing.
It is understood that in Liugong internationalization strategy ASEAN is the key point. Liugong will set up a company in Singapore, set up offices in ASEAN countries, increase marketing personnel, intensify efforts to develop ASEAN market, and provide better services to ASEAN customers. After-sale service 。
Li Dongchun believes that the good performance of Liugong machinery in the Vietnam market is due to the good performance price ratio of Liugong machinery; two is the geographical advantage of Guangxi and ASEAN; three is the identity of the Chinese society in ASEAN countries; and the four is the construction of the China ASEAN Free Trade Area. " Zero tariff "Policy.
Guangxi Yuchai Limited by Share Ltd is China's largest internal combustion engine production base. As early as the 60s of last century, Yuchai diesel engine exported to Vietnam. "Engine exports show a good momentum of vigorous development, especially in ASEAN countries, which is the main export market of Yuchai. At present, Yuchai has an annual export volume of more than 30 thousand engines and 120 thousand overseas markets, of which more than 50 thousand are in Southeast Asia. From 1 to September this year, Yuchai engine exported more than 20 thousand units, of which ASEAN accounted for 10 thousand. Yuchai general manager Li Tiansheng said.
Yuchai has continuously improved its network construction and has become the most extensive service network in China. Diesel engine manufacturer 。 45 domestic and overseas offices and more than 2100 service stations have been built. Among the 13 overseas offices, ASEAN countries account for 5, and sales service network agents have reached 30 and nearly 100 service outlets. Entering ASEAN, with the completion of the China ASEAN Free Trade Area, ASEAN countries have strong interest in China's construction machinery manufacturing industry, and have high hopes for Chinese construction machinery enterprises to invest and run factories in ASEAN. Relevant experts suggest that China should speed up the upgrading of equipment manufacturing industry to meet the needs of ASEAN market.
ASEAN countries have great expectations for Chinese machinery entering ASEAN.
As early as the Eighth China Machinery (Vietnam) exhibition press conference held in July this year, Nguyen Wen Shu, chairman of Vietnam Construction Machinery Enterprises Association, made clear that machinery manufacturing has always been one of the key areas of development for Vietnamese industries. Vietnamese enterprises hope to strengthen exchanges and cooperation with Chinese machinery manufacturing enterprises in various forms of cooperation.
In recent years, Vietnam has decided to develop machinery and equipment manufacturing as well as related automobile manufacturing and shipbuilding industries as the priority areas for the government to support development. The output value of the machinery manufacturing industry increased by more than 19% annually. By 2020, the self sufficiency rate of machinery and equipment in Vietnam will reach 50%. Ruan Wenshu believes that the quality and technology content of China's machinery and equipment, especially cement, hydropower equipment and construction machinery, is high and the price is moderate, which is in line with the actual conditions of Vietnam and the actual needs of enterprises.
Indonesia is the theme country of this China ASEAN Expo. Vice president Budi Ohno also said at the China ASEAN Business and Investment Summit and the CEO round table dialogue of Chinese enterprises, "the machinery market in Indonesia is very huge, and it is strongly hoped that Chinese engineering machinery enterprises will invest and build factories in Indonesia."
M.S.Hidayat, Indonesia's minister of industry, said Indonesia has a huge market and good investment conditions. Indonesia will soon become the production center and base of the machinery industry, and hope that Chinese enterprises will invest more in Indonesia's machinery industry. "We will establish more than 300 textile enterprises in China, and most of the machinery used by textile enterprises will be imported from China and Taiwan, China. China's machinery investment in Indonesia will bring more trade volume."
It is understood that the repetition rate of exhibitors and exhibitors of construction machinery and transport vehicles at the China ASEAN Expo is over 80%. Liu Yansun, vice chairman of the China Mechanical Engineering Society and vice minister of the former Ministry of machinery industry, said that China's manufacturing industry, such as construction machinery, transport vehicles, agricultural machinery and power machinery, has a good performance price ratio and is very suitable for the needs of the ASEAN market.
Machinery trade has increased significantly, and Chinese construction machinery enterprises are deeply cultivating ASEAN.
With the completion of the China ASEAN Free Trade Area, the arrival of the "zero tariff" era has enabled Chinese entrepreneurs to see new opportunities for "ASEAN". Chinese enterprises can not only expand the ASEAN market, but also facilitate the adjustment of industrial structure within the international region.
According to the data, the financial crisis caused the global economy to shrink. In 2009, the import and export volume of machinery products in China decreased by 13.85% compared with 2008, and the decline in exports was more than the decline in imports. However, the trade volume of machinery products between China and ASEAN did not decline or rise, the growth rate reached 9%, and the proportion of total trade volume increased from 11% in 2008 to 13.32%.
After the completion of the China ASEAN Free Trade Area, the economic and trade cooperation between China and ASEAN has shown a good momentum of development, and the economic and trade cooperation in the machinery industry has increased significantly. From 1 to June this year, the total import and export volume of machinery and industry in China and ASEAN reached US $17 billion 520 million, accounting for 12.8% of the total import and export volume.
"From 1 to September this year, Liugong exported more than 1000 construction machinery to ASEAN countries, mainly to Vietnam, Indonesia, Malaysia and other countries, and the sales of roller loaders accounted for more than 30% of the market share, of which Vietnam's market share exceeded 50%." Guangxi Liugong machinery Limited by Share Ltd international marketing department deputy general manager Li Dongchun said.
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