Xingye Leather Wu Huachun: From Peddlers To Tanneries

Wu Chunhua, chairman of Xingye leather Polytron Technologies Inc

　　 Entrepreneurship Quotations

"There is a way of thinking, only a way out; we can achieve success if we have vision." "only the products of sunset, there is no market for sunset."

Core tips

Jinjiang, a land full of vitality, has nurtured many business elites in the years of history. Wu Huachun, chairman of Xingye leather Polytron Technologies Inc, is one of them. He started from scratch, started from a small workshop, one step at a time and went to the present day - the annual output value of more than 10 billion, the country's largest supplier of shoe dough. Walking in the huge industrial area of Xingye leather, publicity slogans of "Jinjiang cattle Fujian cattle China bull world cattle" are very eye-catching. Wu Huachun said he wanted to build up China's most cattle leather enterprise with his employees' group.

Leather and footwear industry are one of the traditional industries in Fujian Province, which play a decisive role in the whole country. Leather and leather shoes, leather bags and other manufacturers, is only raw material supply "behind the scenes hero". In 2007, Fujian's leather products industry had more than 1000 enterprises above Designated Size, and the total industrial output value was 83 billion 560 million yuan, ranking third in the same industry in the whole country.

From the market hawker

Poverty accompanied Wu Huachun's childhood and youth, which had a deep influence on his character.

Wu Chunhua recalled that when he was a child, his family was very poor. It was the burden of his mother to stir up the family. Seeing his mother working hard for his family day and night, he was very distressed and sensible. He always hoped that he could share more of his mother's hard work and help him to do something at home. In order to make up for his family expenses, he began selling vegetables such as sweet potatoes and other crops outside. Later, he was a hawker in the fair, selling pork, beef and so on. No shop, no stalls, but with his enthusiasm and smile, he has won many customers. Many villagers like this hard-working young man.

But Wu Huachun is not satisfied with the status quo. He is sober aware that he can never be a peddler all his life. This is not a long road.

He who likes to observe social life begins to pay attention to the opportunities around him and begins to think about the way he will go in the future. After a period of observation, Wu Huachun found that with the continuous improvement of people's living standards, more and more people wear leather shoes and carry bags. Leather products are particularly popular in China, and leather industry is a blank in China at that time. Raw materials are imported from Italy and Japan. He estimated that the leather industry has great potential in China, so he resolutely stepped out of the first step of starting a business. In the early days of his business, he first opened a small workshop and went abroad alone. He studied abroad and studied hard. He carried out market research, obtained detailed information, and imported foreign equipment, talents, technology and raw materials into China. The small workshop has increased from several hundred thousand to millions. With the expansion of scale, in 1992, Wu Huachun initiated the formation of Xingye leather.

"There is a way of thinking, only a way out. If we have vision, we can achieve success." this is Wu Huachun's entrepreneurial experience. In a few short sentences, the success factor as an entrepreneur should be hit the nail on the head.

Wu Chunhua, an Jinjiang security man, said that it was the bitter days before that that created Wu Chunhua's courage to face difficulties, fear and frustration and keen business insight. {page_break}

Advocacy Industry Forum

Sixteen years ago, Wu Huachun started his own business and founded Xingye leather in Anhai, Jinjiang. Sixteen years later, Xingye leather has become a leading enterprise in China's leather industry. It is a leather supplier of many brands, including Playboy, Goldlion, Puma, camel, AOKANG, red dragonfly, BELLE, Daphne and so on. The market share of cowhide upper leather is the first in the industry, and Xingye has also become the largest supplier of leather material in China.

Under the advocacy of Xingye leather, Xingyi leather and China Leather Association and China Light Industry Federation have set up the annual leather development forum of China for one year. Now, it has gone through five years. Over the past five years, China Leather Development Forum has become an industrial summit.

Wu Huachun firmly believes that there is no sunset industry, only sunset technology. This is, as Long Yongtu, Secretary General of the Boao forum for Asia in the 2008 China Leather Development Forum, held in late October this year, said that our relative advantage is in the competition with European and American countries. We lose our strength and lose our manufacturing industry. Trying to take advantage of our weaknesses is definitely going to be a crushing defeat. At least, China has to go down to 30 years of shirts and make 30 years of manufacturing.

Build green dream and develop waste water recycling

In China's leather industry, "Xingye leather" has been relished by the industry. It not only has considerable influence in the same industry, but also has led the direction of leather development in China, and has written a new chapter in China's green leather.

The leather industry itself is a polluting industry. It is a lot of people's confusion and doubt that Xingye leather wants to make the product green.

"On the contrary!" Wu Huachun looks pleased because the leather pollution control is not perfect enough, so enterprises must strengthen the environmental protection function of the products, which is the responsibility of the enterprises.

With the challenge of product homogenization and the coming of the brand era, and the capital market operation that will soon be involved, more and more local enterprises are facing more external pressure and self-development needs. While many companies are still hovering, Wu Huachun has made a new path five years ago and embarked on a new journey of "green leather and hundred years of business". That year, Xingye found a more than 20 years of history of Liming technology and ash leaching technology research enterprise Shanghai Dongyang Chemical Industry Co., Ltd., leather enterprises generally are discharged after the waste water treatment, but after treatment, more or less will be a certain pollution, and will reduce the "leather yield". Once the technology is successful, the waste water will not be discharged in the leather making process, but will be recycled directly.

No hurry to miss the staff birthday banquet.

Under Wu Huachun's leadership, the corporate culture summed up by Xingye leather is cattle culture. Wu Huachun attributed his pursuit of success to four types of "bull" spirit, namely rhinoceros, yellow ox, bullfight and cow.

Rhinoceros is a beast full of boundless vigor and vigour. It always rushes ahead toward a goal. The old ox gives people the impression that they are industrious, pragmatic and hardworking; bullfighting means bravery, fearlessness, blazing new trails, pioneering spirit and innovation; cows are "eating grass and squeezing out milk." These four kinds of cattle represent "perseverance".

The cattle culture of Xingye can be seen everywhere. According to convention, Xingye leather will hold a special birthday party on the 20 day of each month. That night, the senior leaders of Xingye will burn birthday candles for all the employees on the birthday of the month, celebrate their birthdays and be busy, and they will not miss the day. They will divide their employees into four squares: the rhinoceros, the Yellow bull, the bullfight and the cow team.

It is precisely because of Wu Huachun's time to show concern for his staff and enthusiasm for public interest that his "bull temper" quickly launched a "bull fever" in the company.

In the eyes of the staff, Wu Huachun has simple words and cordial smile, and unique personality charm. Otherwise, Italy technician Dennis, South Korean technician Liu Zhexiong, Indian Kumar and other foreign senior technicians will not come all the way. "What we think of is Wu Dong's first and business." The words of Luo Fengxu, vice president of the company, gave everyone's voice.

Wu Huachun said employees are members of the big family. In Wu Huachun's eyes, there are not too many complicated ideas. He only knows that the most important thing is to build a "green leather and a hundred years of business", and the most important thing is to rely on the spirit of a bull.