Don't Let Melamine Soak Into Corporate Spirit.

" 3Q war "Smoke. In the lower right-hand corner of the table, a 1 month long "internet war" was staged. The 360 point was that Tencent QQ looked at users' privacy files and security problems. Tencent QQ said 360 was to promote products through intimidation and deception, and spread the software through virus. Tencent vowed not to compromise, and the 360 option must be resistance.

How familiar this scene is, as the dairy giant has been playing a great deal of "Infernal Affairs" in recent years: the famous dairy giant Mengniu was told by his public relations company that "Shengyuan milk powder causes children's precocious puberty" to attack their competitors. Meanwhile, another dairy giant, Yili company, also accused Mengniu of carrying out a planned public opinion attack against its products, QQ star children's milk and infant formula. Mengniu also released Erie in the subsequent statement. Erie spent 5 million 920 thousand yuan in 2003 to hire a public relations firm to attack Mengniu. Just from Melamine Out of China's dairy industry in the shadow, it was caught in a milk powder scandal by the Shengyuan milk powder precocious event.

It is undeniable that the great economic achievements made by China in the past 30 years of reform and opening up to a large extent owes to the rise of a large number of excellent enterprises and entrepreneurs. As an important social force, enterprises have become one of the basic organizational cells of Chinese society, providing citizens with the development and protection of life and life, creating huge social wealth, promoting technology and application innovation, and also set off a new round of charity fever. Chen Guangbiao's "naked donation" statement is the strongest voice of this year's charity issue.

But the enterprises did not blend completely with the society. A series of conflicts between enterprises and consumers, minority shareholders, media and other stakeholders broke out in 2010, making it more urgent to comprehensively reflect the relationship between enterprises and society.

Foxconn's serial jumping events, the GEM board Carnival dance, Gome major shareholders and board of directors finally fish did not die, the net can not break the duel, true and false happy net...... Behind a series of major business events, the whole industry crisis has been reflected, and melamine has been infiltrated. Enterprise spirit 。 {page_break}

A scholar wrote that if an industry is only calculating and trying to gain profits, it will not be clear about the spirit of enterprise, especially the industry leaders. If the leaders do not have ethical consciousness, public spirit and sense of responsibility, the negative incentive effect for the industry will be very obvious.

The gods fought and the people were hurt. 3Q wars take users as cannon fodder, and dairy industry contends for consumers' interests. The Gome dispute almost ignores the rights of minority shareholders. Who gives the bigwigs the right to take hostages as users? These competing means of gaining market power are worse than zero sum games and make the public feel more unbearable. In the long run, the reputation and credibility of the industry are all fatal.

Baidu's competitive ranking has been notorious for being mentally melamine. Any act of forcing others to consume is unacceptable, and any monopoly that carries the emperor to the princes is unworthy of sympathy.

The real industry leader must first be strict with himself and be brave at the same time. social responsibility 。 Only when such a company condemns those who perpetrate the rules of the game and excludes those who use the following three abuses in the same body can they win the hearts of the people and win more loyal users. Core competitiveness Embodiment. Instead of using a false and hard decision, the users are disgusted.

If "3Q war", dairy industry "Infernal Affairs" and Foxconn "link jump" can urge enterprises to carry on the benign reflection, understand how to respect the real market competition under the rules, understand the essence of "user first", then the industry development can achieve both quality and credibility, and ethics and responsibilities should be equally important. At that time, it is possible to find the meaning of these cold and paradoxical disputes.