Ma Yun: Business Must Be Geomantic Omen.

To be an enterprise, we must be pragmatic. In addition to the great idea, if we can't start from the dots, business civilization is just empty talk.

I suddenly found my color and new.

This is a coincidence. I thank the conference for giving me this opportunity to share our thoughts every year.

I think just now Donghua is talking about two other meetings at the same time, giving us two signals.

The first is that the central economic signal is very strong. In the past, we talked about politics with a little bit of economy. Today we talk about economy as politics.

No central meeting has ever been so much concerned. An economic work conference, I think all of us here are concerned about this conference.

In the past, the army was the most important part of the country, because it moved hundreds of thousands of deaths. Today, the economy has affected the lives of billions of people in the atmosphere of the country.

Therefore, today's group is concerned by all aspects of the world.

The second signal is the signal from Copenhagen. I believe it is also very strong.

Copenhagen is not only a climate conference, but rather a business enterprise. Today, enterprises are looking for opportunities from the market and should be pformed to solve problems for the society.

If we are still looking for more opportunities and creating more opportunities, rather than looking for solutions from the whole society, I believe we will not get the signal.

Any signal winner will be able to seize the opportunity. The person who loses the signal and the person who does not know the signal will be a great disaster.

I think the financial crisis is also a signal, I regret this signal, human beings are not too painful.

Last year's annual meeting, I said, the darkest times in the past, because a crisis has won high attention, it is no longer a crisis, and people have to deal with this crisis.

Crisis is a signal that we often do not know that it has been formed, and the financial crisis gives us the signal. First, we must change the way of doing things and the way of development. If we do not change, we will have greater trouble.

So, I think a lot of problems we must think about, including new business civilization, I think a lot about myself.

I think our enterprises should re recognize the relationship with society, the relationship with employees, the relationship with shareholders, and the relationship with the environment.

That is to say, in the course of future development, enterprises must reconsider the ten new relationships. If we do not rethink these problems, we will remain in trouble before the crisis of the last century.

Therefore, every time a person is ill, there must be a signal.

If you do not get the signal and do not adjust yourself or change yourself, you will be in great trouble.

I have just said that it is a pity that the crisis is going too fast and we do not know how many people here, what we really learned from the crisis and what we thought.

Many of us today are happy and proud to restore yesterday, but in fact, what we need is to create tomorrow.

What kind of environment do we need in tomorrow's society, tomorrow's China, tomorrow's world and tomorrow's business world? What should we do? Because I think the best thing for the future is not to imagine, but to create.

If you design this future, make great efforts for it.

So, I am rather depressed this year. I think at the end of the year, because last year I said these words, I can not talk about it once a year, and then I will be more trouble.

People feel that you have been saying bad things for a year, but what do you think the most regrettable thing is?

I went to see two young men who died of cancer.

One of the employees died in October, and he left the company in September. He said one reason was not to burden the company, because my illness was incurable, and in October he died.

Two colleagues were very young, and more than 20 died of cancer.

Do you have any relatives and friends without cancer? 20 or 30 years ago, we all said what cancer is, but today we see all kinds of cancers around our friends, colleagues and relatives. What has happened?

I recently participated in a number of world economic forums, and every time I talked about air pollution and air pollution, I became more and more analytical, because I had a very strong relative, suddenly told us that cancer is all we can do, but it can not last for 4 months.

I reflect on this problem, we work hard, the young people are working hard, the social development is getting better and better, the material civilization is getting better and better, but there are more and more diseases. What we consider every day is to build more hospitals and train more doctors. But what is the problem?

I think in 2001 and 2002, our engineers are very busy every day, all the computer programs are often in crisis. We work hard every day. Finally, we find that if we don't solve this source from the first stage, if the procedure is not serious, we will create more Bug to lose, and we will be more and more busy afterwards.

If we do not solve the problem today, we will not know where to go.

Instead of training more doctors and hospitals, we should start with the source of disease.

Water, resources and air are the biggest problems. Air is now the biggest problem. Food is now concerned, but how many people are concerned about it? Now the world is polluted by water and water is becoming less and less.

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Half a year ago, I saw where I lived when I was a child. I went to the countryside in Grade 5, and I jumped into a river. When I jumped down, I found that the water was more than 2 meters deep and almost drowned.

But in that river, I learned to swim, but I went to the water half a year ago, it was shallow, all rubbish.

I heard what farmers said. Today, we eat our vegetables boldly and confidently, because this is our own home, there is no chemical fertilizer, and the next dish is sold to people in the city, plus chemical fertilizer.

However, the peasants did not expect that the water was recycled. There was only one well in the city. There was only one well in the earth, and there was only one well in the village.

We suddenly found many diseases in the village. We suddenly found that many of the fish in the river were floating up.

Many Americans do not eat freshwater fish, because many states in the United States have made many claims that fishing is not allowed because water is polluted.

However, the United States is still not allowed to fish because the chemicals under the water are still there.

We used to travel, we could see green hills and green waters, but how many green hills and green waters can we see now?

When I was young, I said the chimney was too big in the city. The chimney was a symbol of industry and a symbol of civilization, but now that chimneys pollute chemical products and move them out of the city, we think that we can solve problems without seeing them. In fact, what we do not see is the biggest disaster, and pollution begins there.

Today, when we are developing from the east to the west, if we move the polluting products and polluting factories to that place, what do you think the result will be? The source of the Yangtze River and the source of the Yellow River are in the West.

If we do not know what we are doing, then I believe that we are not creating a bright future, but creating great disasters.

All disasters are formed without your awareness, so I think in the process of financial crisis, if we can not get this signal, we will have more and more problems to deal with in the future.

In addition, I did some experiments in the company. I found that when the company started to pay attention to ecology, water, forest and environment, you suddenly realized that our young people have never been so united and have never been responsible for the future.

Today we do business, most of our employees are 80 and 90. Their concern for the world and future care is incredible.

2 years ago, when Alibaba was listed, I had a great feeling in Hongkong. At the press conference, two foreigners dressed up as reporters to make trouble. He stood up and talked to me for 1 and 2 minutes. He was very angry. I felt like I would still have the camera coming.

He said that your Alibaba was selling shark fin. What did I say about selling shark fin? He said a bunch of things. I said I could not change the Chinese to eat shark fin. You Americans are very angry about eating cows. But I thought to myself, what should I do? I promise I do not eat shark fin, but I can not promise that we do not sell shark fin on our website.

In the past 2 years, I haven't eaten shark fin. After you didn't eat shark fin, did you find where the shark fin came from? Tell me if you believe in Buddha. If I don't know, I won't eat shark fin. Later, I found that shark fin was cut off from shark, and then tossed the shark to the sea. Later, you asked how the shark fin was made. I believe you can't eat it.

Later, Alibaba did not sell shark fin on Taobao, and removed shark fin from Alibaba website.

Our website has never been given so much attention. All the young people said, thank you for your wise decision. This decision is made in the unconscious, until we realize that we have won the young.

Therefore, each of US says that we should pay close attention to the future and pay attention to young people. We do not pay attention to the future, pay no attention to young people, pay no attention to the lives of our children, solve problems from water, solve problems on food, and solve problems in the atmosphere. I believe we are not long.

We can do that.

I am very excited to hear the snow in Beijing this year. I find Beijing people more excited than me. Why is it snowing in October 1st? Why does Beijing snow so many people will be excited? Because the snow will be less and less, and our children may not see the snow.

I am very particular about it.

This year, the Alibaba 10th anniversary, I let my staff across the Qian Tang River, we ensure the safety of the situation, picked out the top 10 swimmers, we must swim across the Qian Tang river.

I tell you, 20 years ago, the Qian Tang river was crystal clear, and now it is very polluted. The last director we got up is like paint.

If we do not pay attention to Qian Tang, there are two possibilities. The first is dry and the second is pollution. We have no chance to swim in the river.

Think about how many people are polluting the sea, the river and the river. What do you think if we poison someone in this well? What will happen if we do not awaken this consciousness? I will die 2 or 10 years later this year. Maybe 150? Maybe 200.

If a company has 200 employees, we estimate 80 thousand to 100 thousand employees when we go to the stage.

If a company dies 200 employees a year, how do you feel? So we must know what we are doing in the future.

Some people say that we can't do anything about the government. We have done it.

Before the Olympic Games, the air in Beijing and the air in Beijing during the Olympic Games have changed a lot. We should not be excited about 10 days or 20 days. We should be excited and working hard for the future blue sky.

If all businessmen really become business civilization, I firmly believe that business is a positive and active force for social development.

If we want the society to respect us, we should put aside the interests and solve the social problems. Of course, enterprises must earn money. The enterprises that do not make money are immoral enterprises.

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So, what should we do? I appreciate Jet Li's one fund. He put forward the idea that everyone can do something. If everyone can do a little bit, the world can change a lot. Arousing people's consciousness is something that the Internet should do.

30 years ago, I saw a lot of people on the side of West Lake washing clothes. West Lake could wash the toilets. Today, who dares to throw garbage in West Lake, everyone will be unable to get along with you.

If we do not wake up this consciousness today, we all care about ourselves, but do not care about the outside world. Everyone manages well at our doorway, but Jiang does not care about it. The world is circular.

What should we do? To be an enterprise, we must be pragmatic. In addition to the great idea, if we can't start from the dots, business civilization is just empty talk.

We made an interesting attempt inside our own company. Alibaba group has 5 companies and 9 executives.

It's very hard for the 9 of us to get together and have a meeting. We can't find a day in 1 or 2 months.

We now stipulate that 9 executives of Alibaba must have one day to sit down every quarter, discussing only environmental protection and only discussing water.

Because all of you can sit down and you can not attend anything, but you must come back to discuss water and environmental protection and seriously discuss how we do it.

One of the things we think of is planting trees. Today we all think of the problem of pollution. What can I do? Energy conservation and emission reduction we don't understand. But what can we do? I use BMW myself, I bought a car and I am very guilty. I really feel guilty.

The amount of emissions is very large, but you say it is not impossible to let me go back to Santana and Geely today. Sometimes, what is the purpose of development? Or for a better life.

But what can I do? I can't say riding a bike to work in a newspaper. Now maybe it's a way to ride a bike in Beijing. It takes 20 minutes to come, and it may take a half an hour to drive.

You let me drive 4 days a week, 3 days without driving. I can do 1 or 2 days of show.

We have a way to tell employees that if your car is 200CC, 300CC, and how much CC is equivalent to how many trees, we can release oxygen.

When we put forward the concept of planting trees, many young people responded positively, and felt that I bought this car today, which is equivalent to planting 200 trees, or paying money or planting trees. These trees just can reach these things.

Most importantly, you put forward these ideas. Originally we talked about saving paper, using positive and negative.

Wang Zhongjun told me to plant trees in Beijing. Only 1 or 2 of the 10 trees can live.

After you have finished planting, you find it too difficult to plant. If you find someone is cutting trees unintelligible, you will hate those people who cut trees and waste paper. You will learn how to save and understand the world and water control.

China needs a lot of enterprises, but China does not need so many paper mills, and the paper should be more expensive.

So, what I want to share with you today is this idea. I am not necessarily right. The data may not be accurate, but I hope we can receive the signal of this crisis. Thank you again!