Wang Yiyang: The Laugh Of A Model Is Very Important.

From 1992 China Textile University After graduation, Wang Yiyang stayed for 5 years as a teacher. Until 1997, with a fashion. Design The excellent performance of the competition was Chen Yifei's turn to become the unsuccessful Layefe woman dress chief. Designer At that time, he was only 27 years old, and he was an unknown young man.

　　
Now recalling those days, Wang Yiyang said, "I only remember that time. clothing During the show, the security guard shouted, "buddy, your menswear is wonderful. If I can afford it, I will wear it." This encouragement from ordinary people also affects his simple, peaceful and comfortable design style in the future. From commercial to independent design, and then trying to return to business, Wang Yiyang has been making an interesting attempt at an amazing speed.

　　
Give Way Design Not show one's feelings

　　
At the end of 2001, Wang Yiyang left Layefe. After that, the ZUCZUG brand was born. Wang Yiyang embarked on a tour of "well dressed clothes". He wanted to be quiet. Design It sets off the attractiveness of the wearer.

　　
Wang Yiyang often tells designers of the team that imagination comes from life rather than fashion culture. As a result, plain color habits are replaced by big color blocks, and more functionalized designs are changed to designers' pursuit of personalized design sentiment. This change makes people wonder whether Wang Yiyang is compromising with business. "Design and business are always hard to get along with." I think the so-called business, the so-called design is a very broad concept, the two are the same.

　　
Looking for ordinary people model

　　
"Look at all the fashions. brand The model in the picture is very professional, tall and thin, and doesn't like to laugh. The problem is that everyone in life is very happy when they wear new clothes. So our models are not professional models. Wang Yiyang likes to put pictures of "models" and ordinary guests in the same clothes, and he prefers the most real state of ordinary guests. "Our designers once told me that some of the guests in the shop were very sad after wearing my clothes. Why did they wear this kind of body? I have experienced this kind of state. I will imagine what kind of temperament my guests should be, but now I am very relieved and enjoy this process because they show the most real happiness in wearing new clothes."

　　
Don't let the Chinese wind become empty.

　　
Wang Yiyang is also often asked about the "Chinese elements". "I think the individuality should be placed in front of the Chinese character. There is no expression that is closely related to itself. Its Chinese character will be very empty and conceptualized, and there will be many so-called Chinese style designs. In my opinion, first of all, you have to express yourself fully. As long as you grow up in China, you will have Chinese nature in your daily activities.

　　
Wang Yiyang said he used to like Lssey Miyake's works very much, and now he is more willing to inspire himself by the works of Japanese designers. He calls them "mirrors". "What kind of clothes the designers design have a lot to do with their growth experiences. I think that observing the design of other nationalities, we need to see the relationship between design and its people, so that you can find your own relationship and establish your own way of expression.

　　
Play on the way to work. Street pat "

　　
Every morning, Wang Yiyang would walk to work. In ten minutes, he would shoot all the way. "The clothes you wear are totally different. This feeling is the real sense of the street." In Wang Yiyang's view, the so-called "street pat" is very narrow now. "I used to like to let my designers pay attention to street pat. Now I find that those street pads do not capture the really interesting people in the street, but they follow the fashion standards to find the right people. You will find that it is very one-sided, and the proportion of the photographers in the whole crowd is very small, so this street shooting is also an angle I do not like very much.

　　
In Wang Yiyang's view, the most interesting part of designing is its way of expression. "I design a dress, I must have self expression, and the brand has the state that it wants to express, but these are all before buying behavior. Once clothing is bought and worn, it is no longer the expression of the designer, but the expression of the wearer. "

　　
Reporter's notes

　　
"Clothes" than "fashion"

　　
More affinity

　　
Wang Yiyang was seen at the center of contemporary art, UNIQLO's jacket, Muji pants, and CONVERSE shoes. Though he could not find anything about his brand, these three things were very much like his brand style, simple and easy to wear. Unlike the "tide man" dress, he is a serious artist, Fan Er, whose words "relationship", "essence" and "possibility" are always on the lips.

　　
Wang Yiyang really does not belong to the kind of designer who laughs at it, or smiles awkwardly. He says nothing but tells the truth. But when it comes to his pursuit of "interesting" design concept, when the guests wear his clothes to take pictures, his satisfaction is unreservedly revealed.

　　
Wang Yiyang is not the designer of the following style. For him, the most important thing is not the design of each style, but the need to express the idea, hoping that clothes can be shared with many people. So he prefers to use clothes to replace fashion. Clothes can be more intimate with more people, and there is no fashion sense of season and fashion.