How Should Companies Do Network Marketing?

A friend who grew up together when he was little, he was a little bit of me, but his ability to get rich was far greater than mine. He started his own business as a boss long ago, and I worked in his company for nearly two years. His company is doing disinfection equipment, has achieved annual sales of tens of millions of yuan level.

We haven't been in touch with each other for a long time. But a few days ago, he suddenly called to find me. He chatted with each other for a long time. Later, he formally asked me to take a colleague from his company, who was supposed to be middle class. He first went to a tea house to drink kungfu tea, then he went to the riverside to eat fish on board. In the whole process, we focus on one topic, that is, they are like this. company How to do it? network marketing 。

We talked a lot in the tea shop, and everyone said a lot. For my friend, he thinks that Internet has developed rapidly in recent years, and Internet celebrities are coming and going. If you are using the Internet to publicize your brand, it is estimated that the brand value will rise rapidly. Moreover, they also want to sell products or sell services through the Internet, because the competition in the traditional market is fierce and the marketing cost is high, but the scale seems to be a bottleneck, so it is very difficult to break through, so he wants to break through the power of the Internet.

I usually have a little unclear thinking in the afternoon, so although I say a lot, my friends seem to keep nodding. Actually, I don't know if I have made myself clear, I have made myself clear.

At night, I was thinking, do not mislead others, that is a big sin. So I wrote my own thought and wrote it, and I also had an account of myself and the other side. To think about it, there are several points worthy of their attention.

First, Internet marketing is not equal. Website building 。 In the past years, local entrepreneurs know the concept of Internet marketing, but most of them believe that Internet marketing is to build an enterprise website. This idea has actually misled many enterprises. After earning the money to build the website for the enterprise, these companies have begun to instill network marketing to the enterprise, that is, to do the bidding price, that is, to buy the real name of the network and so on. Therefore, we should thank these network construction companies for doing the enlightenment work for the enterprises, and also have a headache for the one-sided or even wrong understanding of the network marketing.

For example, when we talked, we talked about the need to make a website suitable for Internet marketing purposes. My friend asked me if I needed someone to manage the website. I didn't understand what he meant for a while, and he explained whether someone needed to work on the website. It can be seen from this question that he feels that the website can be built well. He wants to know if he can rely on the website to do marketing himself.

So, first of all, I want to remind myself that I want to be a traditional enterprise of network marketing, and network marketing is not just a few thousand dollars to make a website. Network marketing needs to be done in a targeted way, step by step and in a way. It is better for a company to have professionals to operate. It is really not possible to find professionals to operate. Otherwise, it is to establish a dead station. Only a few dozen or so hits a day, what marketing role can it play? {page_break}

In addition, network marketing is not "Xiao Li flying knife". My friends, like many traditional business executives, have great hopes for Internet marketing.

My personal view is that it is understandable to have great hopes, but if this hope is to receive the effect of "selling online today, the sales volume will increase rapidly tomorrow", this is unrealistic, especially for small and medium-sized enterprises. Of course, if you want to say that you are ready to invest $1.8 million to do it, I am confident that the sales volume will be increased rapidly. But how many of the owners are willing to spend more than 100 thousand yuan a year on Internet Marketing?

Bosses want less investment and faster results. To be responsible, network marketing is a marketing mode with little investment and quick results. However, the degree of speed and speed is not consistent with those of the boss. Besides, Internet marketing is just a marketing method that is different from offline marketing. Traditional marketing can not guarantee 100 percent success rate, so is network marketing. Moreover, marketing activities in a new market need accumulation, and bosses must be patient.

Of course, some network marketing practitioners will also use "less investment and quick results" to fool people. Therefore, bosses must remember that Internet marketing must have effective monitoring. In effect monitoring, there must be data, which says you can see the effect in a year, and nine times out of ten is fooling you. Of course, the effect here is not necessarily an increase in sales. I told my friend on that day that things like the increase of your telephone number, the increase of website traffic and the enhancement of search engine's search frequency are all part of the effect that can be monitored.

The last point is that Internet marketing should have a clear purpose. That day my friend said to do network marketing, my first sentence asked him: "what is the purpose of doing Internet Marketing?" and then he began to drink tea. After an hour, he summed up three points: first, to enhance brand value; two, to increase sales channels; three, the ultimate goal - financing.

My friend is still a clear thinking boss. When a general boss is asked this question, he will blurt out: increase sales. They do not know that increasing sales is a clear and actually unclear goal. In other words, if my friend says that the purpose is to go public, it is also a very unclear goal.

Here, there is a definition to be clear. The so-called network marketing, in other words, is the marketing behavior in the network environment, which is only an integral part of the marketing activities of the enterprise. By making clear this definition, we can understand why it is wrong to set a vague goal.

Marketing activities always have their own purpose to achieve. Of course, the fundamental purpose of all marketing activities is to enhance brand and increase sales, but with a certain marketing activity, it is always necessary to achieve a practical purpose, rather than to achieve communism.

In other words, we need to improve the brand and increase sales, and what can enhance the brand and what can increase sales. This is the goal of marketing. For example, my friend said, increase sales channels, this is a way to increase sales, network marketing can achieve this goal.