• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    "Two Batches" Agents "Hit Price" &Nbsp; Cover Terminal Good Helpers.

    2010/11/13 21:20:00 86

    The Two Batch Of Agents

     

    In the circulation sector, the two batch of agents is regarded as the root cause of price fluctuations because of dumping and selling prices.

    So how can we reduce the "two batches"?


      


     

     


    Terminal is king, the two batch is irreplaceable.


    80% of terminal services and coverage depend on two batches.

    Agent

    This shows that its role is difficult to replace.


    The distribution process of traditional channels is the manufacturer - agents - the two batch - terminal, and some products will appear in the "two batches" downstream of the "three batches".

    Because of the uneven development of domestic economic level, the consumption characteristics, consumption habits and economic development of various regions show great differences, which determines that traditional channels will still exist for a long time in the future.


    Under the influence of the marketing concept of "terminal is king", agents have stepped into the terminal. Following the trend, they find that it is very difficult to snatch the limited terminal resources under the situation of excessive competition, and the growth of profits is also difficult to offset the increase of expenses.

    So, in recent years, agents have reclaimed the "two batch".


    Why do agents need to rely on the "two batches"? Because no agent can completely cover and serve all the terminals in the market under their jurisdiction. The terminal that can cover and serve is only a terminal with a certain scale, influence and geographical location, which accounts for only about 20% of the total retail terminal.


    So, what is the solution to the remaining 80% of terminal services and coverage? Agents are obviously powerless, because they need to spend a lot of human resources, material resources and management resources.


    At present, no agent in China has the ability to integrate the above resources.

    At this time, the role and significance of the "two batches" are highlighted.

    The "two installment" is the fact that agents or manufacturers can not be extended because of their own management and services. As long as there are lots of terminals in the market, there is a need for the "two batches", and the role of the two batches is irreplaceable.


    Why do we always hit the price?


    In order to return the funds in a short time, the financial condition is restored to normal.

    The two batch of merchants

    We had to carry out the price tag.


    The "two batches" can not be compared with agents in terms of financial strength, concept, scale, management and access to information. Moreover, many two batches of agents usually distribute several different product categories in a certain area because they want to maximize profits or meet the needs of downstream terminals.

    When the two batch of agents has excessive inventory pressure and the cash flow is not smooth, the first choice is to digest the inventory rotation funds.


    Because the two batch of agents can not occupy their limited working capital because of a product category or a brand, so it inevitably has a "hit price".

    The two batch of agents broke the price in order to return the funds in a short time, so that their financial condition returned to normal.


    In addition, due to the extrusion of both ends of the channel, the "two batches" do not have the core advantages, nor do they have the core resources (such as the agency of the product, the strong terminal, etc.), which doomed the group's instability and doomed their short-term profit mentality.

    Therefore, it is difficult to eradicate the phenomenon of channeling and smashing prices.

    Since agents are inseparable from the "two batches", how should agents manage "two batches" to stop this "price killer" from disrupting the market and channels?


    Let the "two batches" keep away from the price.


    The two batch of agents is responsible for marketing management or direct distribution of their employees to keep them away from prices, which is an effective management method.


    Channel order is particularly important for mature products, and a product recognized by the market is entirely possible.

    channel

    The system is out of chaos, and this period is also the best time for the two batch of fleeing and breaking prices.


    For agents, we should pay close attention to the trend of "price killer" in the mature stage of the market.

    However, monitoring is only a passive way. How to take the initiative in the management market and eliminate the "price killer" to the maximum extent? Agents may learn from the practices of the following enterprises.


    First, change the two batch of agents into distribution providers.

    Agents can take advantage of salesmen's "sweeping Street" visits instead of two batches of agents to run orders at the terminals, thus limiting their functions to warehousing and distribution.

    {page_break}


    This mode, while stripping the price function of the two batch of agents, strengthens the customer relationship and terminal service functions of agents and terminals, and realizes the effective control of the channel system.

    However, such control requires agents to have a high-quality sales force and pay higher salaries for them. At the same time, agents need to have higher management ability and strong capital strength.


    The two is to pform the two batch of agents into marketing managers.

    The "two batches" can be responsible for a series of marketing activities such as entering, promoting, displaying, awarding, and so on. According to the sales of products, we can get the profit sharing of products, but do not meddle in the price management of products, so as to avoid conflicts with the terminals managed by agents.

    • Related reading

    Home Textile Industry: Seize The Throat Of Brand And Channel

    24-hour non-stop broadcasting
    |
    2010/11/12 21:44:00
    130

    Channel Innovation Becomes The Most Urgent Task For Children'S Clothing Industry

    24-hour non-stop broadcasting
    |
    2010/11/12 21:41:00
    55

    Brand Annual Award Rises In Fine-Tuning

    24-hour non-stop broadcasting
    |
    2010/11/12 21:30:00
    71

    The External Market Is Gradually Warming Up &Nbsp; Textile And Garment Export Prices Tend To Be Normal.

    24-hour non-stop broadcasting
    |
    2010/11/11 21:42:00
    87

    Four Factors, Such As Excessive Currency Growth And Rising Prices, Will Prevent Inflation.

    24-hour non-stop broadcasting
    |
    2010/11/11 21:40:00
    54
    Read the next article

    Good "Soldier" &Nbsp; How To Bring It Out.

    "Although this situation has nothing to lose for me personally, it will affect the percentage of their deducting income to the specific level of shopping guide.

    主站蜘蛛池模板: 久久久久亚洲av成人网| 日本国产中文字幕| 成年丰满熟妇午夜免费视频| 国产在线视频一区二区三区| 久久精品道一区二区三区| 99ri在线观看| 美女裸身正面无遮挡全身视频| 樱桃视频影院在线观看| 天天躁夜夜踩狠狠踩2022| 免费的看黄网站| 中文字幕精品在线观看| 亚洲情综合五月天| 榴莲视频在线观看污| 国产成人综合精品| 亚洲最大看欧美片网站| www.色亚洲| 美女性生活电影| 小小在线观看视频www软件| 免费一级做a爰片久久毛片潮喷 | 天堂资源在线www中文| 咪咪色在线视频| 一个人免费观看www视频| 猫咪免费观看人成网站在线| 性欧美vr高清极品| 国产SUV精品一区二区883| 中国内地毛片免费高清| 色在线免费视频| 日本爆乳片手机在线播放| 国产破处在线观看| 亚洲国产成人综合精品| 国产激情久久久久影| 欧美va亚洲va在线观看| 国产在线19禁免费观看| 亚洲一区二区三区在线观看网站| 4480新热播影院| 欧美老熟妇牲交| 国精产品一区一区三区有限公司 | 麻豆国产三级在线观看| 日韩视频一区二区| 四虎精品成人免费观看| WWW夜片内射视频日韩精品成人|