How To Pry The "Wallet" After 90?

　 Compared with the gradual maturity has begun " Rush three "80", "90" values, aesthetic values, consumption views are very different. The traditional retail marketing mode has little effect on them, which makes businesses headache. However, after a deep insight into the thinking patterns and buying behavior characteristics of the 90's, you will find that after 90 is actually very consumption power.

　　 unscramble After 90 Consumer password

As a rising consumer group, their consumption concept, consumption power, consumption consciousness and consumption discourse are deeply affecting the marketing strategy of enterprises. How to understand their consumption psychology and grasp the trend of development of the times is of great importance for any enterprise to seize the future market.

In 2009, the survey data released by the China Youth Research Center showed that over 70% of Chinese children aged between 7 and 15 had visited the Internet at least once. Now, more than half of urban children have Internet connections at home. This characteristic of life has created a group of "house girls" and "otaku". For them, sometimes the virtual network world is more important and more cordial than the real world.

If you want to move their wallet, you must understand the behavior characteristics of the post-90s.

Online games: "do not play online games, you out" is the phrase after 90. Whether it is dance troupe, karting or World of Warcraft, it is the best skill of the post-90s.

Video website: after 90, like self timer, upload and share network video, Tudou, Youku and Sina podcasts are all the top 90 websites.

Mobile phone network: most of the functions of the mobile phone currently have the functions of surfing the Internet, listening to songs, watching movies, watching videos, taking pictures, playing games, translating and so on. If a cell phone is held after 90, it will not be lonely for a day.

Online shopping mall is different from after 80 and after 70. After 90, shopping on the shopping website is bold and avant-garde, not only the number of shopping is amazing, but also many high priced goods are also in its income pocket. This is why Taobao, eBay, Dangdang and other e-business are rising rapidly.

　　 The 5 promotion strategies

Strategy 1: entity + online shop virtual reality combination

Strategy two: let mobile phone become "advertising player" strategy three: set up "network opinion leader".

Is the famous diamond sales website "Diamond bird" brand built for the new generation of consumers? Is it sold by pure Internet or by traditional marketing channels? The market strategy of "Diamond bird" lies in the combination of virtual and real. While developing WEB2.0 marketing, we should develop traditional counters in parallel. This provides a valuable way for businessmen in the Internet age - in addition to relying on stores to keep track of traditional customer groups, it also opens up second battlefields on the Internet Mall.

Strategy two: make mobile phone an advertising player.

Mobile phones have become a necessity for information after 90 years, so mobile phones should become the mainstream media of business propaganda brands. Now that mobile phones have become a necessity for the post-90s, if you can use smart phones to promote them, you can bring the advertising player to you after 90.

Shibuya, a Japanese department store in Tokyo, Japan, is working with mobile phone platforms to release daily promotional bulletins in the form of mobile phones. Consumers can enjoy discounts with their mobile phone information.

Strategy three: setting up "Internet opinion leaders"

After 90, though they are so perverse, they can never get away from the law of "universal marketing" - the role of the banner. After 90 may not listen to their parents, but may listen to "Li Yuchun", this is the most interesting place. After 90, it is a family of network information. Compared with the traditional consumers, their consumption experience mostly comes from users' consumption experience.

Recently, people in Chongqing city are talking about a pair of grassroots clothing stars "choking little chili". The beauty sisters rely on the unique fashion perspective to expose all kinds of fashion clothes to the Internet. If you hire "choke little chili" to be the mouthpiece of a clothing brand, or "choke pepper" itself is a front stage dancer who is boosted by a clothing brand, then it will play a great role in selling 42 yuan to the business.

Strategy four: create unusual "scarcity"

For the "post-90s" who advocate their individuality and pursue their uniqueness, getting a cool scarce product can make them go crazy to show off.

First, let the goods be supplied in limited quantities. Nike applied the limited strategy to a crazy situation. Nike Pigeon Dunks launched, so that dozens of Nike fans competing for Nike in Nike sales clash, until the police arrived to solve the problem. Things are scarce and expensive.

Secondly, restricting the flow of people will arouse people's curiosity and conformity. British skateboard brand Silas & Maria stores in Tokyo, Japan, where consumers can only get 20 people at a time, and others need to wait outside the door. After the previous shoppers have left, the products on the shelves will be rereplaced. The reason for this is to let consumers have ample space to try skateboards, and consumers will not only be complaining, but will be happy to enter the "restricted area" as a symbol of individuality and identity. From this perspective, the "patience" after 90 is higher than the previous generations of consumers.

The so-called "tide card" is low-key luxury, petty bourgeois minority taste. Royce, the owner and buyer of P+ department store, said: "many consumers buy a variety of luxury brands every time, especially when they go to the" full "shopping. They have to buy a bunch of clothes that are easy to crash into others. Therefore, the survival environment of personality and even niche brands will definitely become better and better, because consumers' desire for unique desires will become stronger and stronger, while the smaller brands will be the increasingly large urban consumption groups.

Strategy five: shops near the high rises

With the increasing popularity of post-90s students, some comprehensive shops around the university are becoming more and more popular. To provide communication, reading, surfing the Internet, drinking tea, chatting and listening to music, it is a good place for college students who are accustomed to three points, but it is a valuable business opportunity for businessmen.

It will be enough that the consumption behavior and consumption pattern of the post-90s will bring new impacts on the trade forms that have been formed or relatively stable around the University, and there are also many new trade opportunities. Their entry into the university has made a new round of trade around the University, from clothing to catering, training to books, leisure and Cosmetology.

Before that, the University was mainly catering, clothing, electronic consumer, training, bookstore, housing agency, leisure bar, beauty salon, eyeglasses store and so on. Now college students have higher requirements for their school life quality.

　　 Under such circumstances, all kinds of leisure places have become new business opportunities around universities. Korean and European style clothing stores have attracted students' attention by promoting various promotional activities and thematic activities for college students. As long as the storefront operation is more flexible and close, and it appears more style in the shop decoration and decoration, it can attract the consumption of many college students, and then make use of considerate service to make them form consumption habits.