China's Shoe Enterprises Face Severe Trade Barriers &Nbsp, Need To Create New Markets To Win Growth.

In November 18th, in recent years, the trend of labor intensive industries' cost rising is very obvious. Many unfavorable factors such as labor force, raw materials and RMB appreciation have led to many difficulties in export oriented enterprises.

In the first 3 quarters, the export data of various ports rose, and China's shoe export orders have shown signs of recovery.

Taking Shenzhen port as an example, the footwear products exported by Shenzhen port in the first 3 quarters of this year amounted to US $3 billion 690 million, an increase of 9.4% over the same period last year.

However, despite the growth of shoe exports this year, we should not be blindly optimistic.

Customs experts said that the export of footwear industry in China is still facing a more severe situation under the constraints of many factors.

For footwear products, the products exporting countries are mainly concentrated in Asia, Europe and South America. The main countries are China, Italy, Vietnam, Spain, Brazil, Portugal, Romania, Indonesia, India, Thailand and so on. Among them, export growth is relatively fast, and the countries are China, Vietnam, India and Romania.

In recent years, with the further pfer of industry and the adjustment of industrial structure, the focus of global footwear output has further concentrated on Asia.

At present, China's footwear exports are still dominated by medium and low-grade products, and lack of products with internationally renowned brands and independent innovation capability. During the same period, the main competitors of China's footwear exports, such as Indonesia, Vietnam and India, have been in a favorable position in the competition with China's footwear products exports, because of their cheaper labor cost advantages.

In addition, for a long time, the export growth of China's footwear industry has been achieved through the expansion of export volume.

Especially in the current environment of trade protectionism, the technical barriers to product quality control are increasing.

Experts pointed out that at present, China's shoe export situation is still not optimistic, and the increasingly serious trade barrier problem is also one of the reasons.

At present, the developed countries have not yet fully recovered from the financial crisis. The foundation for the recovery of external demand is still not stable. At the same time, the outbreak of the Greek debt crisis has triggered a series of economic problems, which will greatly reduce the pace of economic recovery in the euro area.

Xu Xiaodong, director of the foreign trade department of Zhejiang shimet Shoe Co., Ltd., said that he had just joined the Canton fair not long ago, and he was very helpless for the shrinking of the European market.

On the other hand, in the case of limited external demand recovery, the relatively high price of genuine leather products has also been deterred by some foreign buyers.

Meanwhile, in January this year, the EU decided to extend anti-dumping duties on leather shoes imported from Vietnam and China for 15 months, which also caused some problems for China's leather shoes export.

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Take Wenzhou, one of the largest leather shoes production bases in China, for example, according to the inspection and Quarantine Bureau of Wenzhou, the leather shoes in January this year were in a difficult position in the EU market and dropped by nearly 40%.

Wenzhou exported to the EU leather shoes enterprises from 217 to 195, a decrease of about 10%.

In addition, the export of labour safety shoes mainly used in mining industry has also experienced a serious decline. Among the top 10 enterprises exporting leather shoes to the EU, 6 are export enterprises specializing in labor safety shoes, and the export volume has dropped by more than 30%.

The proportion of high-grade leather shoes in Wenzhou shoes exports gradually decreased, accounting for 17.07% of the total value of Wenzhou footwear exports, down 1.71% from the same period last year.

AOKANG import and Export Co., Ltd. has been positioning itself in high-end shoes for its European market development. However, in recent months, the number of foreign orders remaining in cooperation with AOKANG has been declining, and the fluctuation of orders has caused AOKANG to shrink a lot in the European market.

Li Haijun, manager of storage and Transportation Department of AOKANG import and Export Co., said that since the second half of last year, they felt the pressure gradually.

For the difficulties faced by China's shoe exports, the customs recommends that enterprises should be guided to increase their efforts to expand their domestic market and overseas emerging markets and reduce their excessive dependence on traditional developed markets.

It is understood that Kangnai and other footwear manufacturers in Wenzhou have begun testing water in ASEAN and opened a special store in Vietnam.

Not long ago, the Malaysia Wenzhou China Famous Products Fair held more than 160 Wenzhou enterprises to enter the ASEAN member countries through Malaysia. Many of them were footwear manufacturers.

In addition, Wang Ying, Secretary General of the China Light Industry Crafts Import and Export Chamber of Commerce, pointed out that under the circumstance of unclear international trade environment, enterprises should strengthen independent innovation and strive to manage their own brands.

For example, in Wenzhou and the export of leather shoes, a sharp contrast to the formation of a strong contrast of non leather shoes, its textile surface shoes exports to the EU continued to grow, the growth rate of up to 24%, the growth reason in addition to actively adjusting product structure, is benefited from technological improvements.

It is understood that a footwear manufacturer in Ouhai, Zhejiang, has successfully opened the door to the British market by improving traditional technology, and its export value has increased by 376% over the same period last year.