Shopping Mall Is Hard To Find "Three Figure" Winter Boots &Nbsp; Raw Material Rise Is The Main Reason.

November 18th, winter is coming. Market The shoe shoe counters were fully occupied by winter boots. However, consumers will see this year in shopping malls. Winter boots It's expensive. Even when many brands start selling, the final price of a pair of new winter boots is basically around 2000 yuan.

"Three figures" winter boots are hard to find

The shoe products counters in shopping malls are all winter boots, but almost all of this year. brand The price of winter boots has climbed to four digits, and some of the three figure designs have become rare goods.

In the STACCATO counters, the price of winter boots from 1000 yuan to nearly 3000 yuan, most of the 1000 yuan is close to 2000 yuan.

In the TaTa cabinet, a new type of female boots was placed in a prominent position, the salesman said: "this is the new style, just a week or so, the style is very popular, the warm effect is very good." The price of this winter boots is 1298 yuan. Reporters at the scene saw that the price of the short boots on the TaTa counter was generally more than 800 yuan, with a price tag of around 899-999 yuan. Sales staff said: "the overall price of boots this year has increased by 100-200 yuan. This year's styles have changed. Last year, 699 yuan and 799 yuan can buy a pair of short boots. This year, there is no such price.

In BELLE brand counters, the price of winter boots is generally between 800 yuan and 1500 yuan, while the price of Daphne's leather boots is slightly cheaper than other brands, and the selling price is between 650 yuan and 1300 yuan. The price of winter boots of Teenmix counters is generally more than 1000 yuan, and the price of Pierre Cardan's new female boots is more than 2000 yuan, which is sold to 2098 yuan.

"The prices of winter boots in shopping malls in the winter have generally risen, or at least around 20%." At the Binjiang shopping center, salesmen say that the price of leather boots in the mall will rise slightly every winter, but this year it seems to be more obvious. It's hard to buy a pair of new winter boots after 1000 yuan.

In addition, the reporter also found that the price of knee boots this year is generally over 2000 yuan, and last year, the price of all knee boots was not more than 1800 yuan.

Discount sales should be over 1000 yuan.

"Now buy winter boots new style can enjoy 25% off discount, very suitable." In a shopping mall shoe salesman, sales staff said that the new winter boots this year were basically sold at a discount, so "the final price will not be as high as the price tag".

However, reporters found that even after the discount, the price of these winter boots is also great. Many consumers think that the good style should be over 1000 yuan.

In the STACCATO counter, the price of a pair of short boots is 1680 yuan and 1260 yuan after the discount. "This boots are too expensive. I have seen a pair of boots, which can not be sold for 3000 yuan, and the discount will be more than 2000 yuan." Consumer Liu Xiaojie hesitated before a counter, or gave up the purchase.

While the price of women's boots has risen sharply, the price of men's leather shoes is also rising quietly. According to a supplier of men's shoes, "the supply price of old men's shoes has not risen substantially, but the supply price of new men's shoes this winter has increased by 100 yuan on average, compared with last year." {page_break}

The rise of cattle and sheep skin is the main reason.

According to the sales staff, the price of boots rises year by year. But why is it so big this year?

"Prices of raw materials such as cowhide and sheepskin are the main reasons for the sharp rise in the price of boots." A shoe shoe agent in the city said that some of the winter boots had been innovating in style and production technology this year, especially fur this year. Many winter boots were joined with fur and some accessories such as rivets, fringes, diamond accessories and so on, also raised the price of boots. Especially for boots, with more materials, the increase is even more obvious.

At present, footwear manufacturers are mainly concentrated in Wenzhou, Fuzhou and other places. This year, shoemaking enterprises are generally facing difficulties in recruiting workers, and workers' wages generally rise, which is also one of the reasons for the price rise of winter boots.

It has been revealed that the price of leather materials has been raised as early as the beginning of this year, but the use of sandals on leather materials in summer is relatively small. Therefore, consumers have no obvious feelings about the rising cost of raw materials, and in winter, when winter boots with large quantities of leather materials are put on the market, consumers feel that winter boots are much more expensive.

The price of fur clothing is also "implicated".

Not only leather boots, but the price of fur clothing, which is the main raw material, has increased by about 30% this year. Reporters learned from various stores that the purchase price of fur materials has increased this year, and it is difficult for the public to buy fur leather under 1500 yuan.

Reporters in many shopping malls in the city to see, many leather clothing prices are on average 2000-4000 yuan, 1000 yuan or so leather clothing is rare.

A leather garment manufacturer in Tianjin revealed that the overall cost of a sheepskin dress this year has increased by at least 40%, and the retail price of fur and fur has also increased by about 30%. "Last year, a medium-sized leather garment was sold for about 1000-3000 yuan. And this year, it will not lose money if we sell up to 1500-4500 yuan, and the better the fur will be, the higher it may be close to 90%.

Another leather clothing business official also said that the sheep skin that became better this year could be less and less, and the purchase price of fur increased by 20%-50%.

Fur prices rose, in order to attract consumers, businessmen came up with new sales methods. For example, Tianjin's local brand and Tai Tai launched a new format "factory store" to sell fur clothing in the form of direct sales. The person in charge of the company said that the sales mode was reduced by three to 40% because there was no entry fee in the mall and the intermediate links were reduced. In addition, because enterprises operate on their own, the funds can be quickly withdrawn and some of the costs can be reduced.