UMA WANG: Fabric Is My Design Language (Chart).

UMA WANG

Deeply contemporary in London

The influence is good at combining Gothic style with decorative art, and reinventing the practical clothing that has a sense of city and suitable for different occasions.

This series is inspired by the feeling of Shanghai's early morning, and the images of the cities that have not yet come to light.

Use different levels of neutral tone, unexpected material matching and design details, such as highly washable cotton, soft draped silk and pparent gauze, showing the height of buildings and buildings, the depth and material contrast.

In her own words, "old and second-hand".

In the just concluded "China in Paris China contemporary creative Showroom" trip, UMAWANG has been a great success and has won the favor of international buyers.

To her, what excites her more is to gather a large number of loyal customers in just a few months in Beijing, and also give her the impetus to work hard.

It's mine

language

Q: for China

Is overseas experience important?

A: what's important is that it teaches you not only technical things, but also "brainwashing", that is, the concept of industrial chain, which has taught me a lot.

Especially mature, every link is very independent, and the development base of the designer is very good.

Recently, many designers are very good, and they all have foreign backgrounds.

Q: this time

The trip has been fruitful?

A: this event was especially good. From the opening of PARTY to the end, every step is very professional.

I've been to Paris before.

But it's only for media attention. Now it's really sitting down to talk about orders. Buyers are well aware of China's design power and are concerned about the stability of designers.

This makes me feel that the age of Chinese designers is coming.

Q: the fabric is yours.

Language?

A: you guessed it! I always like to play with fabric. Some designers spend a lot of time drawing, and I spend 60% of my time in factories.

Look at the temperature in the small lab, observe the shrinkage rate of water washing, try different weaving methods.

Try all kinds of fun things, I do not like simple luxury fabric, but mix them with all kinds of unexpected materials, such as tens of dollars and a kilogram of nylon and more than one thousand yuan of cashmere weaving together, different shrinkage rate nylon to cashmere together, showing you can not imagine the texture.

I just like to try this unpredictable thing, and this process is more fun.

Q:

What are the main materials? Will it be difficult to handle?

A: take the autumn winter series as an example, mainly wool, cashmere and mixed materials with special texture.

Fabric knowledge is relatively professional, many customers do not know much about it.

For example, this year's two cashmere sweaters, customers can not understand why the sweaters with more details are priced low, and a clean basic fund is much more expensive.

In fact, though they are all cashmere, there is a big difference between the twist number and the thickness, and the cost is far away.

A similar situation requires customers to have a certain understanding of fabrics.

When it comes to conditioning, although UMA WANG's dry label is dry cleaned, I use the washer to wash it.

As long as the washing machine has gentle hand washing stalls, and pay attention to temperature, ensure cold washing, washed out cashmere is very soft, showing the feeling of velvet is also very delicious.

Q: are your things easy to match with other brands?

A: my clothes are easy to match with other brands. Sweater is the most popular length on the knee. Some people even tell me that LEGGINGS is beautiful, so winter jackets are enough for lazy people.

Comparatively speaking, I prefer the collocation of foreign customers, especially when there is a damp flu.

Q: what are the current dress standards of the Chinese people and what need to be improved?

A: everyone is pretty good. Most of us can dress appropriately. This is very important.

That is, wearing a brand from head to toe is a taboo for me. It can be a good combination of different styles of different brands.

For ordinary people, the importance of accessories is often neglected.

If you want to wear ordinary clothes differently, accessories must be absolutely indispensable.

In particular, handbags and scarves can make ordinary clothes attractive instantly.

At present, there are few brands and independent designers specializing in spare parts in China. I am also thinking about making a sub line, specializing in making caps or whatever.

Even big brands, most of the money they make is accessories, which are the main source of funding.

Use high street brand to train hands

Q: how can I find my style as soon as possible?

A: you can't become a master overnight. You should pay attention to magazines and focus on high street brand, especially the high street brand.

Like ZARA, H&M, UNIQLO and so on, they are very close to fashion, and they have not come out of the big ones yet.

Q: limited budgets, unlimited possibilities -- where should clothes be invested?

A: of course, the basic thing is to spend more money, that is, those who do not have the time to use it for a few years.

For example, winter coats, spend money on tailoring and material, shoes and handbags to buy good quality...

These can not really save, too important.

You can wear a H&M dress, but if the bag is also the brand, it is a bit wrong. It may not be a famous brand, but it still needs a better quality.

Q: do you recommend a single item in the winter wardrobe?

A: the most practical single product Cardigan must have several pieces, as if everyone thought it was worn by grandparents, but actually it was super good to wear.

It is not recommended to buy black because it is too heavy to eat other colors.

Text / reporter Zhang Yanhan

UMA WANG, Wang Zhi, graduated from Donghua University. After several years of work, she went to England to further study in Saint Martin, and founded in London the designer UMAWANG, with the distinctive style of knitting series as the main line. She was deeply sought after by European buyers and pioneer magazines for its excellent material and unique design style.

Entering the domestic market in 2009, it has attracted the attention of the industry and won numerous awards.

Although she has been engaged in the design industry for more than ten years, she is still known as the "cutting-edge". Perhaps this is because she is very good at playing cashmere, which is quite experimental and is the leader of Chinese new generation fashion designers.