How To Sell The Thermal Underwear Market In China This Winter?

Some people predict that the winter of 2010 will be the coldest winter in history. With the continuous drop of temperature in recent years, the brand of thermal underwear of the major shopping malls in Beijing seems ready for the market war this winter.

Since the birth of thermal underwear, the characteristics of low investment and high return have created the myth of the clothing industry. After more than 10 years, the market has undergone tremendous changes. In 2000, thermal underwear reached the peak of fire. After 2001, competition became more and more intense. Price competition, advertising war, war of words, technology war, environmental protection competition and other competitive styles were introduced to you. The curtain fell on the price war in 2003, and the boom bubble of thermal underwear broke down. The warm underwear market of China in 2007 and 2008 has entered the incubation period after the unusually warm winter of 2006. 2009 thermal underwear low profile debut, performance is mediocre.

So, with the advent of the cold winter, will this year's underwear market revival?

If the warm underwear war is beginning this winter, then the fabric dispute is the main theme. Reporters visited two days ago Beijing Some shopping malls found that Salam and Outlast are the leading characters, and the former modal and acrylic fibers were relegated to supporting roles. According to introducing, this Salam upgrade fabric is far infrared radiation fiber composed of acrylic fiber and far-infrared ceramic particles. As a heating material, it can turn the body's body temperature into far-infrared radiation from multiple directions, and combine the raising process to make the fabric achieve better heat preservation effect. Moreover, the salad fabric is soft, easy to handle and highly elastic.

The new type of fabric technology is imported from Japan. Ceramic particles are far infrared emission sources, but ceramic particles can not exist independently in the fabric. Acrylic fiber is the carrier of ceramic particles in fabrics. The process is to directly add far-infrared ceramic particles into polypropylene acrylic fiber liquid, and then produce acrylic fibers with far-infrared function by spinning. In ceramics, an electromagnetic wave is emitted. It is the far infrared ray of 8~15mm. It is this far infrared ray that promotes the circulation of blood, strengthens the metabolism and enhances the immune function of human body. But during the visit, the reporters found that most of the product content labels did not indicate the special meaning of acrylic fiber, but the product's "salad" professional tag is an important sign of Salam fabric products. According to the salesperson, the higher the content of acrylic fiber in the product, the higher the salad content is, the better the effect of heat preservation. For example, the middle and high end underwear brands such as Germany's elegant, love and so on have launched such products.

In addition, the US brand Danba crosses the US Outlast phase change fiber, which is "not too cold, nor too hot". It is made of Austria blue essence modal fiber and manufactured by multiple new technologies. It is specially tested and authorized by Outlast Technologies and Inc. American space The Outlast official tag of the foundation's technical certification mark. The main brand of warm underwear brand of Ttiumph, warm Phil, is mainly made of super fine ice cream copper and super fine acrylic blended yarn, so as to occupy a place in this winter's thermal underwear market.

Improving the technological content of products is undoubtedly an effective way to improve product quality and enhance brand competitiveness, and is an inevitable trend of industrial development.

　 There are many ways to enhance brand competitiveness, environmental protection, Low carbon It is a big topic nowadays. Convenient and fast e-commerce is a popular marketing mode nowadays. After all, after more than 10 years of development, from the differentiation of products to the differentiation of brands, from the virtual to the real, the development of China's thermal underwear market is becoming more and more mature. How to sell the thermal underwear market in China this winter? Let's wait and see.