Shaoxing Textile City Garment Home Textile Market &Nbsp; Follow Up Development Problems

　　 China Textile City Clothing accessories, accessories, Home textile market yes Shaoxing County Zhejiang Province In order to promote the two pioneering business of light textile city and the specialized market dominated by three major varieties of clothing, home textiles and accessories, the county Party committee and county government have been adhering to the business concept of "field trading as the basis, international trade as the characteristic, design research and development as the leader and brand incubation as the core" since its opening in December 2008. However, due to the constraints of various factors, the subsequent development of the market is also facing a series of difficulties.

　　 Market segmentation is meticulous.

The total construction area of the clothing, accessories and home textiles market of China Textile City is 260 thousand square meters, with a total of 2598 high-rise business buildings, with an average area of 27 square meters, with an average of 1118 households, accounting for 73% of the total market occupancy rate (calculated according to the number of households available and the number of households to be rented). Management varieties include clothing, clothing, bedding, bags, shoes and hats, accessories, curtain screens and so on. There are 532 clothing businesses, 29 luggage and bag merchants, 69 shoe and hat merchants, 173 accessories business, 215 curtain curtain merchants, and 100 bedding merchants.

There are 319 shops on the first floor of the garment accessories area, 306 of which have been rented, mainly of brand clothing, 360 of the two floor business rooms, 340 of which have been sold, mainly engaged in casual wear, shoes and bags, 360 rooms on the third floor, 244 rooms, mainly accessories, four rooms, 311 rooms, and four rooms.

There are 288 rooms on the first floor of the home textile market area, 242 of which have been rented out, mainly for bedclothes, 320 for the two floor, 242 for rent, mainly for curtain windows, 320 for the third floor, 220 for business, curtain curtain for the main business, 320 for four floors, and 30 for rent, mainly for home textiles exhibition hall.

　　 The market is facing many difficulties.

In the past two years, the market trial business has launched preferential measures such as free rent, free property management fees, etc., and has launched a large number of publicity and promotion activities and docking activities. However, due to lots of factors such as location and traffic, the average daily traffic volume of the market is only 300~500, and the daily turnover is only between 50 thousand and 150 thousand yuan. According to the statistics of operation in 1~12 months of 2009, there are less profitable business households in the whole year, less than 10% of the total, and most of the operators are in a state of loss. Since the opening up, the market business has been relatively light, and the industry chain layout and the introduction of well-known brands are not easy to introduce, and so on, 124 households have chosen to withdraw from the market. At present, the market is facing a series of problems, such as difficulty in collecting rent, difficult operation and difficult development. The market situation is not optimistic, and the market needs to be innovated.

　 Difficulty 1: market regional environment has no advantage.

China's textile and clothing market, garment accessories, home textile market is next to the China trade area, located in the edge of the core city circle. As a new professional market, it has no advantage in the regional environment. The first is the lack of support for transportation hub, while the sparse public transport network which passes through or through the market area is not conducive to the natural interaction between the local and the regional people. Two, the surrounding population is sparse, and the neighborhood is mostly business office crowd, while the clothing and Home Textile Consumer groups are small, which is not conducive to the cohesion of the market sentiment. Three, the business atmosphere is weak, and the peripheral three supporting services are seriously absent. The industry chain is difficult to build, and is not conducive to market cultivation and long-term prosperity.

　 Difficulty 2: market homogenization competition is outstanding.

As a popular demand industry, the clothing and apparel industry is not only competitive among the garment and apparel industries among the neighboring cities, but also the phenomenon of homogenization competition in the clothing and apparel industry of this region. In 2009, on the basis of the old clothing and clothing market in Keqiao City, Taobao city and WAL-MART Central Plaza in Changlong city opened their businesses one after another by means of their geographical advantages. The new market, which was originally in the stage of passenger flow and stream of people cultivation, was exacerbated, resulting in a serious dispersion of resources and factor proportions. This is also an important reason why the costumes market of kbei has not been able to realize the long market. {page_break}

　　 Difficulty 3: market adjustment and transformation are difficult.

When the market inviting business, many tenants use the business license of clothing enterprises in Shaoxing County as investors to participate in the market operation. After obtaining the business premises, these tenants hire people or give them to others for free. They do not operate honestly and refuse to rent the business premises to the government. At the same time, because of the light business in the market and the construction of Wanda Plaza, many operators are also transformed into investors, causing great obstacles to the prosperity of the market.

In addition, as far as market positioning is concerned, because Shaoxing does not have a strong industrial base, the spot wholesale market is difficult to shape, and the retail market lacks corresponding consumer groups. For example, if policies and products need to be adjusted in a big way, there will inevitably be conflicts of interest with investment groups.

　　 Difficulty 4: lack of confidence in market operation.

Because of the sluggishness of the market, the confidence of the operators can not be firmly established. It mainly stems from the following two reasons: first, the business revenue of the market operators is limited, some of them even continue to operate at a loss, and investors and managers are faced with a tough situation. Two years' rent free period is about to expire. In addition, last year, when the county government was assigned to the market, because of the window screening and other items in the market, it had not been included in the breeding area, which led to the lack of confidence in the operating areas. The businesses from the end of December 2009 to the end of January 2010 had doubts about the short-term returns of the investment houses.

Seeking a new outlet for market prosperity

To solve a series of difficulties and problems faced by China's textile city at present stage in clothing, accessories and home textiles market, we need to fully study the market location environment and resource layout, take the prosperity of the market as the core and co-ordinate development as the train of thought, and actively promote the sustained prosperity of the market by means of transportation hub planning, tourism shopping center cultivation and creative service industry support.

Accelerate the northward shift of the hub of transport hub. The relocation of the textile city bus station and the transfer of the county's transportation focus can not only ease the traffic pressure in the urban area of Keqiao, promote the population gathering in the north of Ke Bei, accelerate the business atmosphere of the north market area and the CBD area, but also innovate the tourism traffic distribution mode, accelerate the connection between Shaoxing county and other counties and cities in the Yangtze River Delta region, and provide assistance for the development of Shaoxing's regional economic scale.

Increase the coverage density of public transport network and extend the scope of urban activities. As an important component of urban economic development, Ke Bei is leading the new direction of urban economic development. If we increase the construction of Ke Bei public transportation network, it will be conducive to the interactive circulation between the north and the old city and the streets, towns and townships, and to enhance the vitality of the economy and promote the coordinated development of Shaoxing's economy.

Plan the docking effect of the high-speed rail station and optimize the traffic hub of Ke Bei. The construction of Hangzhou Ningbo high speed railway runs across the north of Ke area, and the high-speed rail station is adjacent to the north of Ke Bei. Through the transportation link of the korai line, Shaoxing highway and Qian Tao highway, the passenger and logistics of the high-speed rail can enter the planned kbei transportation hub area quickly. If we can plan the docking between the north traffic hub and the ShaoXing Railway Station, it will surely be beneficial to the popularity of the north and the positive impact on the urban economic development.

Cultivate tourist shopping centers. Through policy guidance, planning and layout of tourism shopping center in the new clothing home textile market of Kexi, we will accelerate the creation of 3A level tourism shopping market, focus on nurturing and forming a terminal product market with bedding as the main product. Through the setting up of the public rental sale of the remaining houses on the first floor of the clothing home textile market, and the supporting projects such as market corridor, tourist souvenirs, tourist souvenirs and leisure tea seats, we will actively attract home textile operators to enter the market and gather together market sentiment. It can not only balance, coordinate and balance the interests of various parties, boost market development confidence, but also promote the development of high-quality tourism resources and clothing industry resources in the county, and form a good momentum of common development of tourism and light textile industry.

Perfect the creative service industry. We should increase support for the creative service industry, actively build a docking platform for creative achievements and clothing and home textile industries, accelerate the introduction of well-known home textile designers and workshops at home and abroad, and strengthen cooperation with domestic and foreign clothing institutions, relying on creative carriers such as the creative hall, the five floor creative garden, the first floor designer's works and the integration point of tourism commodities on the four floor of the clothing and clothing market, and strive to build China's textile technology research and development highland and the Chinese textile fashion culture highland. To promote the linkage development of garment home textile market and creative base, we should actively take advantage of the advantages of creative service industry and enhance the product quality.