Voight Was Named "China's 100 Most Valuable Sports Brand In 2010".

November 23rd dispatch 2010 Voight From the first half of the year, Voight became the "strategic partner of the fourteenth basketball games in Fujian" to the international top street team "S.K.Y." from the first half of the year. brand The image spokesperson, from the entire celebrity sponsorship "2010 Voight swings across the sky street ball activity" brings the human disturbance to "who is the next street hero" the craze sea election, from sponsoring the "Yunnan comprehensive Fitness Day" to the "2010 World Men Basketball Championship" crazy competition, and the recent sponsorship of the 2010 Danzhou International Marathon race, signing the sponsorship of the NBA wizards and the rocket official partner, the strong expansion of the integrated media resources, and strong cooperation with the famous media such as tiger, Sina, CCTV 5 sets, Anhui TV and so on, opened up a new development road for Voight's integration marketing.

It is these unremitting efforts that Voight has been rated as "the 100 most valuable sports brand of China in 2010". The study of China's most valuable sports brand is the first authoritative activity conducted by China for the panoramic research and evaluation of sports brands. The event was carried out jointly by the China Federation of trade experts' Working Committee and the China brand value research center. market Investigation and rigorous brand evaluation model demonstration, the event will eventually form the "China's most valuable sports brand report", to provide the first professional and authoritative brand value research report for all fields of Chinese sports industry brand, and fully activate the brand value of sports industry. The report is the first domestic research report on brand value of the whole commercial chain of sports industry. Its research framework and analysis model have condensed the practical wisdom and research results of several top management and marketing organizations in China.

It can be seen that Voight's integration in the three major aspects of sports core level brand, sports product brand and sports communication brand has matured. I believe that under the influence of brand effect, Voight sports will reach the peak of brand charm in the coming years.