What Are The New Characteristics Of Modern Enterprise Management Decisions?

1. the profits created by intangible assets management will exceed that of tangible assets. Some enterprises will gradually shift their core businesses to high value-added and profitable business areas such as research and development, brand management, asset reorganization, and property management. Outsourcing and entrust those material products that need substantial physical property investment and repetitive labor production and logistics distribution to those specialized companies to complete.

These specialized companies continuously improve the intelligence level of their operations, improve their product popularity and customer trust, increase their knowledge content and value content of their products or services, and continuously enhance the value of intangible assets and their importance in creating profits.

2. knowledge owners and capital owners will jointly govern the development of enterprises by restricting the development of enterprises. It is not the capital and production capacity, but the technological innovation and management capabilities of enterprises. It is the contribution of technological knowledge or management knowledge to enterprises. Therefore, it is logical for owners of knowledge to own part of the shareholding of enterprises and participate in corporate governance in order to mobilize their enthusiasm.

The owners of many enterprises pfer part of the ownership of an enterprise to the knowledge owners in the form of technology stock and employee stock ownership, so as to retain them and allow them to participate in corporate governance as shareholders.

3. innovation will be the fundamental way for enterprises to gain competitive advantages. Technological innovation is the fundamental way for enterprises to occupy competitive advantages in production and market.

Enterprises without technological innovation will not only lose the new market, but also lose their original market and technology development and change. They also need enterprises to continuously manage innovation (including institutional innovation).

4. the business strategy will focus on developing and shaping the core competitiveness of enterprises to formulate the price reduction of agricultural and industrial products and the readjustment of the market competition pattern after entering the 90s, forcing enterprises to concentrate their energies on high value-added industries, monopolized core business areas, and outsourcing or divestiture of enterprises that do not create value or create less value and other enterprises can do better than themselves.

5. marketing activities will aim to win customers' trust. Along with the development of industrialization and information technology, around the core of meeting customer needs, we will gradually form new marketing concepts and methods such as 4C S integrated marketing (effective integration of consumer, cost, convenience, communication), concept marketing, network marketing and customer relationship management. These new marketing activities will focus on winning customer trust.

{page_break}

6. enterprise production will develop towards individuation, flexibility and decentralization. Enterprises have formed a more advanced and stable computer application system through the innovation of production management technology. The development and perfection of production management technology and software have greatly enhanced the individualization and flexibility of enterprise production.

7. the production and distribution system is based on meeting the needs of customers rapidly. The development of the Internet has made a single enterprise a link in the production, supply and marketing chain that meets the needs of customers.

Customers can find their satisfactory products or services in all enterprises that enter the chain, and sign contracts with them directly.

With the reliable guarantee of logistics and capital flow, the competition among enterprises is actually the competition of ability and speed to satisfy customers' needs.

8. the financial management will develop to the strategic and integrated direction with the process of economic globalization, network and knowledge. The financial management of the enterprise mainly takes place following the following changes: the financial management develops from the static afterward accounting to the dynamic and participating in the management process; the financial management develops from the tactical and pactional management to the strategic and global management financing direction; the financial management develops from the internal and independent functional management to the open, three flow (logistics, information flow, capital flow) integration management direction, and so on.

In a word, these changes and developments make the financial management of enterprises develop towards the direction of strategy and integration.

9. information resource management will change to knowledge resource management.

Since the application of computer technology, the information management of enterprises has gone through the stage of single machine information processing around product design, financial management, inventory management, staff files and so on. The stage of enterprise management information system integrated with information of human, financial, material, production, supply and marketing and the stage of database management based on internal network are developing towards the direction of knowledge resource management.

10. human resources management will take the potential of the employees as the goal. The purpose of personnel management is to make the work of the enterprise a kind of enjoyment rather than a rigid obligation for the employees, so that the enterprise can become a place for the staff to learn knowledge, develop themselves and realize the value of life, instead of being a production line that can not be allowed to make mistakes or mistakes, and restrain the development of individual freedom.

It is particularly important that the characteristics of cost management include:

1. improve work efficiency

2., introduce modern management techniques, increase scientific and technological content and reduce the number of workers.

3., the degree of specialization is becoming higher and higher, and the process cost is reduced.

4., the advantage of industrial chain and the reduction of trade cost.

5. value diversification

6., business alliance has increased marginal and competitive cost has been reduced.