Registration Of Pnational Corporations To Deal With Severe Brand Repetition Rate

Recently, the report on the repetition rate of famous brands published by the intellectual property research center of China University of Political Science and Law (hereinafter referred to as "brand repetition rate report") has attracted much attention.

"Brand repetition rate" data show that in the world's top five hundred

AXA, DDT sentry horse first, Exxon Mobil and Nippon are following.

AXA (France) is the largest insurance group in the world and the third largest international asset management group in the world, ranking ninth in the world's top 500. DDT (Deloitte, Switzerland) is one of the four largest accounting firms in the world, and is doing business in more than 150 countries and regions around the world.

The two multinationals have registered hundreds of general web addresses and wireless URLs to protect their network brands.

According to press reports, axon group has registered a wireless web site as the main form of protection, with "axon" and "AXA" as the core keywords to register more than 100 wireless URLs, and there is hardly a net leak.

DDT is mainly based on the general web address, supplemented by the wireless web site. It has registered hundreds of general web sites and dozens of wireless websites around the key words such as DDT group and DDT accounting.

The Samsung Group, which is suffering from the brand "cloning", has also registered dozens of general web addresses and wireless web addresses with "Samsung" as its core keywords. Exxon Mobil, the world's largest non-governmental oil and gas producer, and the world's largest building decoration lacquer supplier, are also taking measures.

A multinational company centered around the world top 500 is quietly launching a comprehensive online Chinese brand protection operation, which has a large scale and unprecedented scope.

Experts: long term brand distress is the main reason.

In view of the upsurge of Web site registration launched by multinational corporations, the focal point of the Online Dispute Resolution Center of the International Trade Arbitration Commission, Jiao Yao Ni, said that due to the uniqueness of the Chinese way of composition, the multinational companies had long been faced with brand trouble when they entered the domestic market.

In fact, thousands of Companies in China have used the same or similar vocabulary of famous trade names to name enterprises, such as "Xinhua insurance", "Xinhua Bookstore", "Xinhua science and technology" and so on. These are relatively rare in other countries. When multinational companies entered the Chinese market, they did not know enough about the characteristics of Chinese brands, and did not pay enough attention to the maintenance of Chinese brands.

According to the secretary general, the long term brand trouble is the main reason for multinational companies to register a large number of registered general URLs and wireless URLs for brand protection. The new rules of general website dispute resolution and wireless web site dispute resolution, which came into effect at the end of August this year, are the catalyst for this registration boom.

Hu Gang, a famous Internet legal expert, also expressed the same view. The new regulation, which is intended to balance the trademark and Internet brand logo, has objectively promoted the importance of Chinese brands by multinational companies.

Take DDT as an example, although DDT has registered many brand related general URLs and wireless URLs, but because of the long-term neglect of Chinese brands, DDT's most directly related wireless website has been registered by others for several years.

Hu Gang said that the importance of multinational corporations to general web sites and wireless websites indicates the ascend of the strategic position of Chinese market in these pnational corporations, and also indicates the improvement of the Chinese world's status in the whole Internet world. Domestic enterprises and institutions can see the direction of the development of the future commercial brand from the actions of pnational corporations.