Japan: Three Counties In Northern Land To Open Up Asian Market

　 Shanghai has always attracted the attention of the international community with its unique city temperament and fashion charm. It is in Asia. market The important trading position has also become the reason why investors from all over the world are gathered here. On November 3rd ~5, Japan's north land textile exhibition was held in Shanghai World Trade Center, sponsored by Japan's three land Fiber Industry Association and Shanghai World Trade Center. Come from Japan The high quality fabric industrial cluster, the textile enterprises of the three northern counties (Fukui, Ishikawa and Toyama), first came out of the country and gathered on the banks of the Huangpu River to display the high quality composite fabric produced by the world's leading weaving technology with the appearance of three industrial clusters in Japan's Northern land.

Landing in Shanghai and looking at Asia

Speaking of why Shanghai is the landing point of Japan's north land fabric industry in the Asian market, Fujiwara Hiroshii, Minister of development of the three fiber industry group of Japan's northern land, has made such an answer: "the strong foundation of China's textile industry and the development prospects of the market have always been the concern of the international community. As Shanghai's largest port city, its internationalization, opening up to the outside world and its overall consumption level, especially the gradual improvement of the textile industry chain, become the main reason for us to choose it as the first stop for overseas development."

In 2009, after the market investigation of Beijing, Shanghai, Guangdong, Fujian and Chengdu, Japan's three northern County Fiber Industry Association developed an all directional China market development strategy based on Shanghai as a base, with annual exhibitions and trade exhibitions and short-term exhibitions. The "Shanghai World Trade Center", which is dominated by China, Japan, Korea and textile and clothing, has become the platform for developing textile products in three counties of Japan and gradually promoting the cooperation process in China and the whole Asian market.

Fujiwara Hiroshii said that in fact, as early as July this year, Japan's three northern counties had already established the "Japanese fabric experience center" in the world trade mall for many years. However, because the relevant responsible persons of Japanese enterprises could not stay in Shanghai, the enterprises and buyers did not have direct communication opportunities. During the "Japan north land Textile Exhibition", 19 Japanese executives arrived in Shanghai and had direct communication with buyers. At the same time, exhibitors also brought their latest fabric products and garments made from them, showing their products characteristics more intuitively.

As Fujiwara Hiroshii said, the exhibition held a chance to communicate with buyers face to face. Mr. Itou Tada and general manager of Ai Group (Shanghai) Trading Co., Ltd., said that the 19 fabrics participating in the exhibition hope to accumulate some buyers' resources through the concentration and direct effect of the short term exhibition, and carry out continuous business transactions with the buyers who have cooperative intentions in the annual booth of "Japanese fabric experience".

Industrial innovation advantages

As we all know, the synthetic fiber products of three counties in northern China are highly competitive all over the world. Rei, Vice Minister of industry and labour in Fukui County, said that 60% of Japan's hi-tech synthetic fiber enterprises were concentrated in three counties in northern land and formed an industrial chain from printing and dyeing to complete sales. Among them, the quality of fiber in Fujing county is very high. The fiber products with the characteristics of heat preservation and sweat absorption are very popular among Japanese buyers. The whole northern land three county's fabric industry cluster includes 3500 large, medium and small enterprises, and their production scale and production level all highlight the characteristics of the industrial cluster.

According to the organizers, the fiber products are mainly synthetic fiber and chemical fiber products. There are 19 exhibitors, all of which are excellent enterprises in three counties in Japan. At the exhibition, the first fabric company displayed the fashionable and fashionable ultra-high density fabric which is popular among European and American people. Silk fabrics, polyester and nylon fabrics, as well as cotton, woolen fabrics, and synthetic short fiber fabrics are well designed. The advantage of Kazuma is that it can design 74 guiding machines, weaving fine and bold flower patterns, highlighting the unique techniques of embroidery and printing.

In addition to design innovation, Japanese companies also demonstrate their creativity in new product research and development. The natural materials developed by Xu Yang Industry Co., Ltd. are high quality, environmental protection and strong water absorption. They are commonly used materials for women's clothing in Japan and are very popular in European and American fashion circles. Seiren has long been committed to the integration of technology base and IT technology, and has continuously developed products that focus on environmental protection, such as electromagnetic wave, silk and other materials. Sakaiovex has exhibited high added value. glass fibre High performance fibers. One village industrial corporation specializes in developing carbon fibers, providing advanced textile materials and new high-tech and environment-friendly fiber products. The synthetic fiber produced by the first article company has excellent windproof and breathable properties. It can achieve excellent ventilation performance of 1cc/cm2? S when the fabric is stretched at 150%.

　　 Made in Japan, China's high-end market

Japanese fabrics are relatively high quality fabrics among Chinese people. With the development of China's economy, more and more Chinese high-end garment enterprises have already known Japanese fabrics. The previous market research not only helped the organizers to locate and display, but also revealed the fact that the price of Japanese fabrics is generally higher than that of other countries in the Chinese market. The market positioning of future cooperation should be on the Chinese textile and garment enterprises which have high demand for Japanese high quality products and can accept the price.

For further targeted market development, Fujiwara Hiroshi said: "there are many high-end clothing enterprises in Beijing, and even some enterprises have higher clothing products than Japanese clothing prices. There are many opportunities for communication with some high-end clothing enterprises in Beijing."

"In the survey in Chengdu, we mainly had a simple contact with Chengdu's retail industry, including Chengdu's Ito Yang Hua Tang and Yi Shi Dan. We found that the strength of Chengdu's retail industry is relatively strong. Therefore, to develop the Chinese market, the western and inland cities are also a great development target. We have the strength to carry out diversified development of commodities and strive to meet the needs of various Chinese markets."

In view of China's vast domestic demand market, Japan's three northern County textile enterprises most hope to cooperate with China's domestic sales enterprises. At the same time, export oriented enterprises exported to high-end markets in Europe and America, or joint ventures between overseas enterprises and Chinese domestic brands, are also the target of cooperation between three counties in northern China.

Fu Luyong, executive vice president of Shanghai World Trade mall, believes that the first exhibition not only brought Japanese high-quality fabrics to the Shanghai textile industry, but also set up a stage for international exchanges. "Although this exhibition is only three days short, on the platform of the world trade mall industry gathering, Japanese enterprises can conduct in-depth exchanges with all the garment enterprises in the mall, and can further communicate with representatives from the Chinese industry outside the mall."

The fabric products of this exhibition are mainly concentrated in three categories, such as women's wear, sportswear and home textiles. According to the organizers, more than 40 well-known Chinese clothing brands came to Japan to carry out docking discussions with Japan's north land fabric enterprises on the first day's pairing meeting, including Semir, costumes, seven wolves, Emperor van Li, HOSA, Shu long, Qingdao red collar and other enterprises.