UGG Snow Boots: Analysis Of The Current Situation In China

Origin of UGG

In Australia, UGG is SHEEPSKINBOOTS, also known as "ugly boots".

Woolen boots originated in Australia.

Probably in 1930, farmers in Australia made boots to warm their feet.

Around 1960, surfers used this kind of boots to warm feet that had been soaked in seawater for a long time.

Later, Australians wore woolen boots in winter.

The name is from the original uglyboots, nicknamed UGG, which refers to the round headed boots of sheep fur.

It was not until 1994 that an American registered the trademark of UGG.

Producers from Australia slowly become China.

There are many brands of UGG, the most famous ones are American brand UGGAUSTRALIA, and SIMPLE, EMU, CHOOKA, ACORN, ULU and so on.

In Australia, as long as a small factory is a brand, such as JUMBOUGG, LOVEFROMAUSTRALIA, UGG-N-RUGS, CLOBBERAUSTRALIA, WARMBAT and so on, and so on, and many other countries such as Britain, Peru and so on.

The current situation of UGG in China

UGG first landed in Guangdong, China after 2003, when UGG's main production base was in Guangdong. Raw materials were directly provided by the Australian side, and mainly exported to Australia, Europe and the United States.

So at that time, there were not so many UGG flows in China.

After 2006, Jiangsu became the second largest production base of UGG. Jiangsu's handicraft sewing industry has a tradition of thousands of years, with fine workmanship and abundant labor resources and convenient port resources.

Jiangsu's technological strength makes UGG's fur no longer need to import, and domestic fur can completely meet the quality needs. So after 2007, UGG exported from domestic fur, and Jiangsu's export place was mainly the United States.

Jiangsu has a large number of excellent embroidered fur clothing companies, which originally made fur market in Europe and America, many of them joined UGG and bear paw production, and joined the MOU brand plan in 09 years.

At present, UGG sales in China are mainly outflow from Jiangsu and Guangdong. The factory also meets the needs of domestic customers while satisfying foreign orders.