The "Hui Chuan" Brand Ranks The National Well-Known Trademark &Nbsp; The Prize Is 600 Thousand.

Hou Jianjun, chairman of the company, said that the "Hui Chuan" trademark was recognized by the State Administration for Industry and commerce as the "well-known trademark in China". It is the result of long-term trust and love from consumers. It is also the result of the implementation of trademark strategy, the correct use of trademarks, the publicity of trademarks and the maintenance of trademarks according to law.

Under the objective conditions of the poor western garment industry, in the past seventeen years, the company has attached great importance to brand building, and has been promoting the comprehensive development of enterprises with trademark brand building, making it the only twelve Province in Western China to enter China.

At present, with the significant increase of the brand influence, the market construction is advancing rapidly.

The two phase expansion project has been put into operation, and the hemp linings and general linen suits have been successfully developed.

At the same time, the level of technology and equipment and Western clothing involve manufacturing technology and catch up with the advanced level in China.

Compared with the same period last year, the sales revenue of the company increased by 28%, and the export volume increased by 52%.

As a local brand in Ningxia, Hou Jianjun believes that the brand has successfully occupied the market.

Over the past seventeen years, HC has been learning and drawing on the technology and experience of the famous western style brand names, improving the technical level of technical personnel as soon as possible, and accelerating the development of excellent skilled workers.

In 2009, Hsien Chuan also introduced Caitlin, the chief designer of Italy Armani suit, Han Wangping. Recently, Hsien Chuan officially hired eleven Caitlin as the director of Hsing Chuan's brand, and the quality of Hsing Chuan's clothing was constantly improving.

Hou Jianjun said, "low price" is based on advanced management, strict cost control and strong profitability.

In order to ensure "low price", we must constantly improve labor productivity, strictly control the consumption of raw and auxiliary materials, and accurately grasp the reasonable inventory of raw materials and finished products.

Hsin Chuan's product price is 70% of the same price of other brands, the same quality, the price of Hsin Chuan is low.

"Low price has brought tangible benefits to consumers, and has brought a long lasting market competitiveness to the company, so that enterprises have been in a healthy and sustainable development of a virtuous circle."

Hou Jianjun said.

Hou Jianjun has a clear plan for the development of enterprises.

"5 years of reconstruction, 2 yuan Chuan Chuan and 5 years were among the top 100 garment enterprises in the country."

Since the brand has brought fame and competitiveness to enterprises, Hou Jianjun should continue to strengthen the protection of trademark brands. In order to protect the exclusive rights of "Hui Chuan" trademark and stop other people's counterfeiting behavior on other categories of commodities, the company has implemented a protective registration for similar brands. At the same time, the company is also actively reporting false and inferior products to the business sector to protect consumers' rights and interests.