Lining Took Charge Of &Nbsp, Aiming At The Vacancy In The Children's Sports Market.

And Parker lane, the first tier of children's clothing brands in China, is one of the most professional children's wear brands in China's children's wear industry.

Lining worked with Parker in the first quarter of 2010 to launch Lining's children's wear. For children's clothing industry, this is undoubtedly the most attractive event of the industry in 2010.

Some people say that the most profitable industry in the next ten years is the industry that is related to children. Obviously, relying on the large number of consumer base, the children's clothing industry is bound to accelerate the pace of development. The cooperation between Lining and Parker in the introduction of Lining's children's clothing is the right thing to do at the right time.

　　 Cooperation originates from two-way choice.

When it comes to how cooperation is achieved, Lv Zhiyong, vice president of paramount marketing, said: "cooperation between enterprises is like marriage. It is necessary for both sides to have the will to achieve it finally. The same is true of our cooperation with Lining. As the leading brand in the sports industry, Lining has the professionalism in the field of sports; while we have been working together for more than ten years in the children's wear industry, we have a thorough understanding of the children's clothing industry and the children's wear market; the combination of the two plays a catalyst for the birth of Lining's children's wear.

Founded in 1994, the company has gone through all the ups and downs of children's clothing in recent years, and has completed the transformation from weak to strong. Now it has many brands, opening up the market of more than 200 cities and stepping into the international market.

Speaking of this cooperation mode, Lv Zhiyong said that this is a deep cooperation. Lining's professional experience in the field of sports is not only a strong cooperation with the professional experience of Parker's children's clothing, but also favored by the partners in their respective fields.

When the news of Lining's children's wear came out, many children's clothing agents and franchisees expressed their willingness to sell. Many dealers of sports brands also found Parker Lan Di, who was willing to represent Lining's children's clothing. Managers in shopping malls and sports cities also came to discuss cooperation.

Lv Zhiyong said that in the foreseeable future, the market channel of Lining's children's clothing will be richer than any other brand of children's wear.

　 Attach importance to children's sports protection

For the professionalism of Lining's children's clothing movement, he was expecting. Sport is the nature of children. In the process of children's growth, how to make children comfortable and safe is the pursuit of Lining's children's clothing.

Lv Zhiyong said: "now the domestic mass children's professional sports brand is a market gap. Although foreign Adidas and Nike have entered the Chinese children's wear market, their price is relatively high, aiming at high-end consumers. We will make the price of Lining's children's clothing more competitive, and pay more attention to professionalism, pay attention to children's growth and development, and pay attention to children's sports protection.

There are many special requirements for children's growth process, such as the design for the development of the arch, the specificity of body proportions and so on. Athletes wearing sportswear may only be on the playground for a while, while children's sportswear may be one day. Therefore, the requirement of sweating and quick drying for children sportswear is very important.

Lv Zhiyong said that in the design of sports shoes, attention should be paid to flexibility as well as protection. He said, many consumers now buy their sports shoes for children, they only pay attention to the comfort and require the soles to be soft, but in fact, only soft in sports can not protect the safety of children's movement. The soles should be elastic and relatively hard and firm, so that children can not be injured in sports. For these research and development on sports protection, Lining's children's wear has been carefully laid out.

Lv Zhiyong said that Lining's children's wear will invite Japanese designers to be the design director. In the course of operation, product lines will be continuously enriched, so that there will be bright spots in design and research.

If Adidas and Nike tell us about an American dream, then Lining is the embodiment of the Chinese dream. Lining's slogan is "anything is possible". Lining's children's clothing will also follow this slogan.

Lv Zhiyong said: "Lining's children's clothing will be more affinity than foreign brands, just like telling the story around us. Because we are designing clothes for our children. "

In the first quarter of 2010, Lining's children's clothing will open the first batch of stores in more than 20 cities in China. The channel of Lining's children's clothing will also have broader space, and will be involved in other professional sports fields that other children's clothing brands can't get involved in.

For the future of Lining's children's wear, Lv Zhiyong said: "Lining's position in the Chinese sports market is obvious to all. As Lining's children's clothing, our future is very imaginative. Lining's children's clothing will move forward step by step in order to achieve their goals.