New Marketing Ideas For Shopping Malls: Looking For Store Clothes Store
Many friends remember this song, "don't forget to wear straw hat when it's hot. Don't forget to wear cotton padded jacket when it's cold."
Wearing cotton padded jacket is good enough to say that getting rid of cotton padded jacket is troublesome.
Ordinarily, the old topics in the store's clothing department can be mentioned annually, but no reply can be made every year.
When entering winter, big cities
Market
There will be embarrassing scenes: customers are carrying heavy winter clothes in one hand and carrying shopping baskets in one hand, and they are struggling through the shelves.
The hardest part is the young mother, who still has their children's cotton padded clothes.
The media has described a typical scene: a middle-aged lady walks into a brand monopoly field in a shopping mall in Beijing, and hangs a dark green cashmere coat on the rack in front of the counter. She takes the checked clothes into the fitting room.
When she came out, she saw the salesman picking up the coat on the floor.
She was so distressed that she ran over.
Soon, she made a decision to give up shopping.
Many customers suggest that if there is really no ability to set up the clothing store, can the mall set up a larger cabinet for the customers?
This request is not too high, right?
In a business place where there is an inch of gold and gold, it is a "luxury" to ask the store to add a clothing store and match several attendants.
The boss of a shopping mall stated that the shopping mall site is comparable to gold. If a counter sells at a minimum of 200 thousand yuan, the loss for a year should be 2 million 400 thousand yuan.
Many shopping malls refuse to give up valuable space to make a "loser" business.
However, the executives may not think that they have made a profit by opening their clothes store for their customers.
This potential benefit lies in the fact that the mall provides customers with more and better services, not only to retain old customers, but also to attract new customers.
In a shopping mall in Beijing, a clothing store was opened. Observers at the scene saw that the time for customers to stay in the mall was significantly prolonged and the number of shopping increased correspondingly.
In the first two years, a CPPCC member put forward a proposal on this issue.
The CPPCC member claimed that he liked to go shopping too, but when he wanted to go around with his down jacket, he began to retreat, because it was too inconvenient.
In addition to the lack of clothing store's regret, there are still some unsatisfactory details in the shopping mall.
For example, older customers will feel tired after shopping and want to find a place to sit.
But in these places, customers can not find a rest chair.
In some supermarkets, customers want to re balance, but it is hard to see the shadow of a fair scale.
When I was visiting a famous shop, I found that the salesman was hardly seen around the shelves.
Even if they find it, they will ask three questions.
It should be said that shopping malls supermarkets do not allow foreign counterparts in business scale, merchandise color and decoration grades, but they are often slightly inferior in terms of human services.
For example, a large shopping mall or department store in Korea usually takes into account the needs of customers.
Clothing store
。
In Europe, in order to maintain the brilliant image of merchants, the consumer places generally provide free clothes store for guests.
In some high-grade office buildings or large business offices, there is a special cloakroom to serve their staff and customers.
Why can't our service be so meticulous and intimate? Although it is a trivial thing to save clothes, trivial matters often cause great trouble.
In fact, if there is a clean and safe clothing store, so that customers can easily participate in shopping, they will undoubtedly buy more things.
Just imagine that it would be a good deal to sell a sales office with a small area.
At the moment, Christmas, new year's day, Spring Festival is coming, festival is continuous, promotions are frequent, shopping malls will start a massive sales promotion, attracting eyeball activities are endless.
Some shopping malls also put forward a frightening slogan: "hot shopping, let go of winter!" but if there is no concern like the clothing store,
Customer participation
Of
Enthusiasm
How high can they be? At least they can't cheer up their arms because their hands are occupied.
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