Korea M&Q: Profit Making Techniques For Brand Stores
One family
Brand store
The stability and qualification of the salesperson is the guarantee for the operation of the shop.
recruit
and
Train
The following steps will be carried out smoothly:
1, after the interview is qualified, the trainee should be arranged at the weekend. Because the weekend traffic is more, we can see clearly the whole sales process, give full play to our strengths, and gradually adapt to the environment of the store.
2, through preliminary training for probationary training, training is carried out in the following aspects.
1) talk about the feeling of probation and the qualifications that a qualified salesperson must have.
2) introduce the brand status and understand the brand connotation.
3), sales skills.
4) polite language.
5) grasp the knowledge of children's clothing, improve the quality of service, and find a breakthrough point for approaching customers.
3, after the end of training, those who have passed the examination will sign labor contracts to protect the interests of both sides.
A store is a window, a place for sale and purchase. It represents the image.
Management benefits, in children's clothing stores.
Administration
Six principles must be followed.
1, the appearance of the shop assistant, the appearance and appearance of the salesperson is very important, which requires the embodiment of spiritual outlook and standardized management.
2, polite language, customers walk into children's clothing stores to customers leave children's clothing stores, with emphasis on standard polite language.
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3, grasp the opportunity to get close to customers. When customers enter a store, they should not rush into a rush. Customers can be divided into three types in general: wandering, buying and purchasing.
The casual type is only a brief introduction, but it is never allowed to neglect customers.
For the latter two types, the introduction of the salesperson is very important. To make the clothes speak, you must be patient. At this point, you must highlight the characteristics of the brand. You must not belittle other brands. You have to ingeniously let the customers compare themselves to comment on the children's clothes.
4, children's clothing knowledge, good marketing is the key to children's clothing knowledge, if their own children's clothing features are not introduced, sales can not be done, we must continue to learn professional knowledge, understand the psychology of customers.
5, the store manager is a shop leader. There should be ideas and strategies for the store's sampling, placing and operation. The model of the store should be novel, and create a focus with color matching.
Children's wear shops insist on regular meeting system, while making sales, they must set up a dynamic size table. Each type of stock size is reflected on the table. The quantity of the dynamic table must match with the number of accounts. Irregular checks will not only help replenish the goods, but also facilitate the customers, shorten the time and improve the efficiency.
6, store hygiene should be neat and clear, give customers a relaxed and clean shopping environment, focus on cleaning every morning, and clean up at noon and at night.
It is necessary to formulate annual sales targets, formulate corresponding indicators according to seasonal changes, set monthly and personal indicators in quarterly indicators, exceed the targets, and implement excess bonus in excess of the proportion of fixed bonus, so as to mobilize the enthusiasm.
Making money by feeling alone is like gambling, so it is unavoidable to "lead each other for 35 years"; and "feeling + accuracy + speed" is in
Making money by "system"
This is called operation.
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