Zeng Yong: 16 Yuan To Start A Business Story, Do Things With Conscience!

With a heart of gratitude and a career in love, we can help more people succeed in business in the shortest time. "Every morning, at the company's morning meeting, Zeng Yong and his employees would sing the song of" grateful heart ".

16 yuan rush to start business in Changsha

In September 75, Zeng Yong was born in a poor peasant family in Yiyang, Hunan. He had been suffering from the hardships of life since childhood.

In 92 years, he gave up his dream of going to high school and entered a technical secondary school.

Although only a secondary school, but also finally jumped out of the door, the family's hopes are placed on Zeng Yong.

But the joy of entering school was soon diluted by real life. He had to rely on the old man who sold jade from the doorway to sell the work study program to solve his living expenses and tuition fees.

After graduating 96 years ago, he was brave enough to enter the society with a beautiful vision of life. But fate did not like this boy who came from the countryside to learn farm machinery.

Zeng Yong, whose education background is not high and has no background, can only be found everywhere in the city. He can hardly find a job to solve the problem of food and clothing. He has to go back to his hometown in Yiyang to prepare for farming with exhaustion and disappointment.

However, in this sultry summer, his hometown encountered an unprecedented flood. All the property in the family was washed away by the flood. The family members, old people and cattle, sheep, pigs and chickens were squeezed together on the levee.

"I want to go out, I must go out!" with the firm belief in life, with the ideal of the city to seek dreams, he had bravely cherished the only 16 yuan of money to turn over the mountain to escape the ticket to Changsha, and began his difficult entrepreneurial journey.

It is difficult to begin with all things

When he arrived in Changsha, Zeng Yong lived in a hotel student.

During the day, he went around looking for work and slept in the hotel carpet at night.

Zeng Yong had never been able to find a satisfactory job to solve his own food and clothing problems. He had to start again to sell jade to make a living.

At the orange slate island in Xiangjiang, the slum covered with shoes and tri wheels has spent 110 yuan a month to rent a small house. Several times at the end of the month, the landlord's boss threw the quilt out of the house because he could not pay the rent on time.

The embarrassment of life made him eat only one meal.

I remember one time after three o'clock in the afternoon, Luneng, who used to buy a second-hand bicycle on the 40 yuan, met with a classmate in Zeng Garden Road, Hongqi district. He said he had not got a penny in his pocket, and he had not even eaten breakfast. Zeng Yong said he had not had breakfast yet.

Zeng Yong took out his pocket and had twenty yuan. He took out ten of his money to buy two bottles of mineral water on the roadside. Just now there was a shop selling bags at the roadside. Two people took a bottle of mineral water in one hand and ate it with a few cold stuffed buns in one hand.

Despite the hardships of life, Zeng Yong never gave up his pursuit of himself.

Every day he rode on the 40 yuan bike ride in Changsha, rain and shine, and sold from office to house again and again, but he never let go of any opportunity to make money.

It is this perseverance that never gives up, and gradually he has accumulated some money.

In the 98 year, Zeng Yong found a store for 3000 yuan and a month in Huang Xing Road, Changsha.

He used the accumulated money to pay the deposit and ran around persuading wholesalers to buy goods on credit. He spent 200 yuan to buy an abandoned glass shoe cabinet and placed it in the shop. After simple decoration, Zeng Yong's first crystal jade store opened.

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Having a store full of goods, plus the sales experience that Zeng Yong has been selling for many years, his crystal jade business is also very impressive.

During the day, he kept explaining customers' knowledge to the customers, eating a box lunch at noon, and sleeping on the floor of the shop in the evening.

Though he was very bitter, he was not tired at all.

At that time, the domestic jade industry was mixed, and most consumers lacked the ability to distinguish genuine and fake jade. So many businessmen took advantage of the false truth to make profiteering. "Three days without opening, they will eat for three years at the beginning."

But Zeng Yong is always very sincere in dealing with every customer. His character is as good as jade products, the price is fair, and gradually he owns some old customers, and his business is also getting better.

Dissemination of jade culture

But when Zeng Yong was ambitious and determined to make a big effort, a devastating blow came from the sky.

It was one night in April 1999. Because he did not live in the shop, his shop was stolen by a thief except a huge jade vine. The direct loss was 20 thousand yuan.

This disaster means that 3 years of hard work has been lost.

For a farm boy who starts from scratch and accumulates little by little, this kind of blow is hard to bear.

After a painful experience, Zeng quickly reorganized his thoughts and made use of the remaining funds to make his crystal jade store open again.

He is determined to rekindle the torch of his career with his perseverance.

One day, a more than 70 year old grandmother came from the shop. She took out a bracelet from a layer of parcel, saying that her son had spent more than 700 yuan on the trip to buy it.

Crystal jewelry failed to fail in chain setbacks.

Only products that satisfy the needs of the public are good commodities. After analysis and research, he decided to target the fashionable women group as the target consumers, and chose the crystal that was not submerged by the merchants and customers in the wholesale market at that time.

Take crystal products as the main products, and only do professional products, and strive to fill the gaps in the market rather than eyebrows and beards.

In the beginning of 2000, Zeng Yong rented a small single room with ten square meters on the four floor of Chinatown, Changsha, and the walls were covered with crystal ornaments.

A desk, a telephone, two or three employees, that's all, he started a new round of entrepreneurship.

With his knowledge of products, he began processing and weaving some crystal necklaces and bracelets while selling products.

In order to better promote the product, Zeng Yong sells a big bag with samples in front of the store.

Because of lack of experience, the product style is not original enough, and the packaging is not beautiful enough. Although he sells with passion, no boss is willing to enter his goods.

Every morning he went out hopefully, but in the evening he came back in despair.

After repeated rejection, Zeng Yong made the last move: find someone to sell for sale, and then give money.

He set out from Changsha, went to Qijiang and Wanzhou in Chongqing, and went to Chengdu from Chongqing, from Chengdu to Kunming, from Kunming to Guiyang.

He eats and lives on the bus all the way, and sells as soon as his feet reach the ground.

Zeng Yong went to run a shop and pushed from shop to shop. He did not believe that his product was not wanted. He did not believe that he could not make any achievements and did not get the recognition of the society.

The heart of Zeng Yong has finally touched several young people who want to create a career like him.

At last, the first provincial chain store of crystal Fang was opened in Wuhou Temple, Chengdu, and then opened second crystal shops in Qijiang, Chongqing.

In this way, the chain store chain with unified appearance, unified management mode, unified supply channel, unified retail price, unified advertising promotion and unified sales promotion has become a prototype.

The hardships of starting a business

But Zeng's entrepreneurial path seems more difficult and tortuous.

One day in June 2000, Zeng had another second career failures.

That time he went to Guangzhou to buy goods just when the Canton Fair was opened, and the people were very, very crowded.

In order to find a cheap accommodation, he was still looking for it at 12 in the evening.

At this time, three gangsters came up from behind and hit Zeng Yong's head with a big stone head and broke a big hole.

After punching and kicking, the glasses broke, the mouth cracked, and the nose bleed.

Zeng Yong, who has lost resistance, can only watch them take away the 47 thousand yuan of cash they carry with him and a brand-new Motorola phone.

When he climbed to a small clinic and sewed six needles on his head, his clothes were all stained with blood.

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After sewing the needle, he finished the case at the police station. He was wearing a nurse's white coat and biting his teeth and carrying more than 100 pounds of crystal jade raw materials back to Changsha.

"The sky will be great for the sage, and it must be painstakingly painstakingly.

Ups and downs in career did not let Zeng Yong, a child from the countryside, get away from it. He even strengthened his conviction that he had to fight hard and work hard.

By relying on such a strong will that he did not admit his fate and not to concede defeat, in 2001, Zeng Yong finally accumulated the first five hundred thousand of his life, and his "crystal Fang" jewellery franchise chain Co., Ltd. was also formally established.

Success does not take ordinary road, small jewelry, big world.

From scratch, Zeng Yong deeply understood the hardship of starting a business and the shortage of funds.

Therefore, Zeng Yong proposed that the crystal shop does not receive preferential policies for technical training fees and royalties.

3 to 50 thousand yuan of investment can enable entrepreneurs to have a crystal shop.

Zeng has decided to do his best to help everyone who wants to succeed in business as well as he does.