"Duck Power" Hits &Nbsp; Down Jacket Rises Loudly.
As the weather gets cold, Down Jackets After being put on the shelves, they were placed in a prominent position in the major shopping malls in Jingzhou. Reporters in recent major Market And down jacket stores understand that the price of down garments has increased substantially this year. The price rise of down jacket is affected by the online circulation. This winter will encounter the "Millennium cold" rumors, or there are other reasons.
Down clothing sales and sales decline
22 am at 9 o'clock in the morning, the reporter in Beijing middle road a down jacket.
Exclusive shop
It is found that the newly listed short down clothes are generally close to the thousand yuan.
The price of a down jacket with a label of half off is 2500 yuan, while the price of the medium length down jacket is basically over 1000 yuan.
"This year's down jacket is so expensive." Mr. Zhou, a member of the public, after visiting the shop, said that he would buy a down jacket every year in the shop. Like this nearly short down jacket, it was only 700 yuan last year, but this year it will cost more than 900 yuan.
One side of the shopping guide explained that this year, because of every material in the down jacket, the price of cotton increased and the price of cloth increased.
The factory price has generally increased by about 20%, and some high-end products have increased by about 60%.
The guide told reporters that at the time of last year, the lowest price of down jacket sales could reach eighty percent off, but this year many new down coats are not discounted, and only a few clothes have discounts.
Reporters noted that in the bustling areas such as Beijing road and at 7 pm in the prime time, there are few customers in the down jacket stores such as ducks and Bostons.
Reporters noted that many people often go in, see the price tag, even try nothing, then directly turn away.
According to many salesmen, this situation is particularly large this year, and the price of down garments has risen sharply, making some consumers' enthusiasm for buying "cold".
Nearly December, compared with the same period last year, sales fell by two or three.
No price for duck down.
The reporter learned from a master Luo, who specializes in making down garments, that the price of eiderdown is soaring after the cotton price has risen all the way up this year.
In the production cost of down garments, about 1/4 of the eiderdown is made, and 1/4 of the cloth is made of Dan Bu, Li Bu and wool, 1/4 of excipients, and the rest is processing cost.
The price of duck down this year is more than 2 times higher than that of last year. Last year, a catty was less than 100 yuan, but this year it will cost 200 yuan a Jin.
At present, duck meat in the market is only 7 yuan a kilogram, and the price of duck down is 28 times that of duck meat.
"I have been making down garments for more than 10 years, which is the highest price in recent years."
Lee, manager of Jingzhou snowfield Down Garment Co., Ltd. introduced that in 2008 it was warm winter, the demand for Down garments was not large, many enterprises were losing money, and the down sale of down garments had led to a continuous decline in the price of duck down. The enthusiasm of ducks was greatly frustrated, and the retail ducks were gradually decreasing, resulting in a decrease in the production of duck down.
As a result, the temperature dropped suddenly last year and this winter. Manufacturers rushed to seize the eiderdown, and the inventory was almost exhausted.
The cost of raising ducks is high and the price of ducks is up.
Eiderdown is made of duck hair. The price of duck down is directly affected by duck's hair. Miss Wang, director of Honghu Da Sha lake duck company, told an interview that the price of ducks per duck is about 1.6 yuan this year, only 0.5 yuan last year.
Miss Wang said that the price of ducks has gone up so high this year, mainly because the cost of raising ducks has also increased, like the wages of workers pulling their ducks from 1 to 1 Gross 2, and the cost of raising ducks has risen with the rising prices of agricultural products.
The price of ducks has risen from 1 yuan a year to 5.6 yuan. At such a high price, the duck seedlings introduced this year are much less than last year.
"Anyway, all the other ducks have gone up except for the size of the duck."
In this regard, Jingzhou Zheng Kang Feed Co., Ltd. sales staff briefed reporters, last year, each bag of duck feed is 70 yuan, this year sold to 120 yuan.
New clothes can't buy old clothes to be renovated.
Reporters saw in the spring market, many clothing processing shops have launched a "down jacket renovation" signs.
The owner of a store said that since last year, she began to do the business of refurbishing or making a down jacket. Customers choose their own fabrics and colors, customize their down garments according to their customers' sizes, and then fill them with feathers.
Some customers are reluctant to throw down their old down coats and fill them with new feather coats. This method saves money.
The boss also said that the price of cotton and cloth is rising, and the processing fees here can only rise.
The number of people who ordered and refurbished down clothing this year is much larger than that in previous years, of which more than 80% is required for refurbishment.
In the past, most of them were middle-aged and old people. This year, young people have joined the ranks of refurbished down garments, sometimes they are too busy to work overtime.
"It's almost the same as the new season."
A lady who came to pick up the down jacket introduced that the price of the down garment this year was a little difficult for her to accept. A down coat in the shopping mall was thousands of dollars. Instead, the old down jacket was changed to a style and changed to a color only for 100 yuan.
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