Entrepreneurs, Connections Are Very Important!

The main business of the new company consists of three parts.

One is mobile phone coupons.

One is value-added services for members of large retail enterprises.

One is to cooperate with banks to make a business resource outsourcing.

If there is no accident, the first business will be introduced in June 2nd.

"I have always had a plan to start a business, and a few years of market work have made me very sensitive to the market. I found opportunities today."

Zhu Zhen said that in a senior regional manager who has worked in a multinational washing giant for more than ten years, entrepreneurship is, in a sense, an option.

His position has been very high, but the so called "

Especially for large companies, even the director of marketing is only a role of division of labor. The responsibility is one-sided, and the bigger the company is, the more it is.

Because the whole company is like a huge machine. Everyone is just a small part of the machine.

The marketing department is responsible for advertising and public relations activities, and the main tasks are orderly. As for how these jobs affect sales, it is difficult to quantify.

And even if there are only three small companies, you may have to face a series of problems such as financing, R & D, production, channels, promotion and sales.

There must be no equality between "understanding of the work of the marketing department" and "understanding of the market".

A market person who has just experienced the failure of entrepreneurship tells us that entrepreneurship often goes into a new market. Large and medium-sized companies are often in a very mature market. What is done is verified by the strength of the entire company. The failure of the verification process is also borne by the entire company.

Small companies often cross the river by feeling the stones. Entrepreneurs must take risks for failure.

From "spending" to "making money", the marketing department is a department that spends money, and the task of every day is to spend all the money and spend it well.

Once entrepreneurs start, they often encounter the problem of shortage of funds.

"No family, no oil, salt and expensive".

Many market people have encountered the pformation of identity from "spending" to "making money" at the beginning of their business.

The core of this problem is not the adjustment of mentality, but that the creativity and action of many market people have become accustomed to the mode of opening funds before investment.

Once there is no support for capital investment, many entrepreneurs are unable to do so.

Some market participants themselves have great experience in promoting, but the process of promoting from "promotion" to "income" is rather unfamiliar.

The most important problem that you have encountered in your business is "network connection". The result of the network survey shows that "human relations" is only second after "capital".

The significance of human resources is obvious.

To expand and maintain connections is originally the market players' skills. Most of their work is to improve their connections.

After the "solo" business, the accumulation of personal connections is like a huge treasure.

Taking Zhu Zhen as an example, a few years' experience in banking has laid an invisible foundation for him to start his own business.

"Just before I was in touch with some of the top businessmen, I saw such a market opportunity."

He said, "and the experience of banking has also created a good reputation for himself, and merchants are willing to cooperate with me."

But in the interview, the vast majority of market participants on the entrepreneurial path do not agree with the behavior of taking away the original company customers and digging the "old home" corner. Those who already have a plan to start their own business make use of their posts to deliberately establish relationships so as to be more disgusted with the practice of "cash in" when they start their business.