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Medium And Small Clothing Brands Should Learn To Make Good Use Of The Media.

2010/12/1 14:12:00 74

Marketing era

For famous household clothing brands, popularity is never a problem. However, for many small and medium-sized clothing brands, especially regional brands, in order to plot a bigger market, how can we quickly and effectively break the tight encirclement and win the future?

Consumer

I haven't heard of your brand. When you face it, you can't make a choice. The way to get used is to choose the brands that are already familiar. This is a very natural sense of protection. Consumers will only think about you when choosing your brand.

In the actual operation, many enterprises do not know the basic laws of brand awareness, and still take a lot of detours. They spend a lot of money on the wrong side, but they have little effect. Consumers never remember your name.

As the saying goes, "people are afraid of being famous * pigs are afraid of being strong". Maybe this sentence is applicable in the past, but in today's era, the idea has changed, and everyone is crushing their brains and trying to become famous and want to become a wrist.

The truth is that the famous pig is selling higher than the unknown.

To this end, a new wave of marketing is sweeping through.

In the new market environment, marketing communication no longer pursues consumer instillation as it used to, but aims at conquering the target audience by means of media innovation, content innovation and communication and communication.

It is understood that we are in such a world: the radio waves from more than 3000 radio stations cover the sky, more than two thousand TV programs surround our line of vision, two thousand and five hundred newspapers and nearly 10000 magazines grab our eyeballs, and countless outdoor advertisements block our view.

Correspondingly, the number of blogs in China is nearly two hundred million, and the number of Internet users in China has reached an astonishing more than 300000000.

So many media, so many ways of communication and audiences, we

stone lion

Which media choose the medium and small clothing brands and how to make use of them? The answer I get is very regrettable.

First, some relatively large clothing brand enterprises did spend money and effort in propaganda and publicity. Some even signed NBA or other sports events at the expense of their original contracts, but received little effect. Two, a large number of small and medium-sized clothing brand enterprises were seriously rejected because of their lack of integrity and the idea of being small and wealthy.

The author believes that in the marketing age, Shishi small and medium-sized clothing brand enterprises first think about how the media can provide the best stage and space for creativity from the perspective of the overall persuasive effect of advertising. Two, from the perspective of avoiding dilution of brand image and advertising effect, we should think about the environment that media should avoid to invest in the choice and use; the three is to develop creative strategies and media strategies (including media selection strategies), and then re create creative works on the advertising procedures; four, under the premise of confirming the use of media such as television and newspapers, the focus of the media selection strategy will mainly consider the carrier environment.