External Factors Heavy Pressure: Transformation Of Textile Industry Is Imperative

At the sixteenth China international textile fabrics and accessories (Qiu Dong) Fair held recently, the reporter found that the market pressure faced by Chinese textile enterprises is quietly fading down, and many enterprises have played a role in the international and domestic markets.

The head of a fabric exhibitor company sighed with emotion: "in today's global economic integration, there is no longer any &LSquo, internal and external trade, and the market is integrated. The integration of resource development channels is an important measure for Chinese textile enterprises to deal with the new market situation."

This China international textile fabric and accessories (Qiu Dong) exposition has an exhibition area of 115 thousand square meters, and 2472 exhibitors from 20 countries and regions are bringing their latest products to Shanghai.

The Expo is known as the global textile business platform. It is not only a trading platform for overseas exhibitors to seek to enter the Chinese market, but also an expansion platform for Chinese textile enterprises to layout the global market.

Strong and strong joint layout of the world

At the current fabric exhibition, the 218 square meter "luxury" booth jointly launched by Guangdong Foshan Zhixing Textile Garments Co., Ltd. and Itochu Japan Co., Ltd. focused on the eyes of the industry. In the interview, the reporter learned that for a long time, Zhixing textile and Garment Co., Ltd. had always taken the domestic trade as the main business of the company, and the goal of entering the overseas market had been established, but there was no timetable.

"The joint exhibition with Itochu is a sign that the campaign to expand overseas markets is about to start."

The manager of Zhixing Textile Garments Co., Ltd. excitedly said.

Such strong alliances such as Zhixing and Itou Tada are everywhere in this fabric exhibition.

The combination of Lu Tai textile and Dow Chemical fiber, Haitian technology and DuPont holding hands...

The goals are unanimous: the layout of the global textile market.

Futian [1.45 3.57%] (Group) Co., Ltd., which provides fabrics for garment manufacturers in 40 countries around the world, has launched the 2011 autumn and winter series of new fabrics, which are mainly focused on spinning and finishing. At present, the diversified products of environmental protection, comfort and function not only lock the domestic market, but also hope to radiate international through this exhibition platform.

The company's staff told reporters that Futian industries, while investing in resources to develop new fabrics, actively cooperate with retail enterprises in the industrial chain and cooperate with international buyers to speed up the expansion of the domestic and foreign trade market.

It is reported that the global sales of Futian industries in 2009 fiscal year has reached HK $5 billion 500 million.

Zhangjiagang Jinling Textile Co., Ltd. is a main export enterprise, accounting for about 62% of export sales.

As the export customers are basically locked up with large customers, the international financial crisis has little impact on the foreign trade of the company.

Zhang Xiaohua, deputy general manager of the company, talked about the company's domestic business. He said that compared with foreign trade, it was a long time to do business with domestic brands, which is the most intolerable for enterprises that are accustomed to the framework of foreign trade letters of credit.

It is hoped that the domestic letter of credit system can be opened up and the market environment improved. This will help foreign trade enterprises to expand the domestic market.

Zhang Xiaohua said: "in terms of foreign trade channels, we upgraded our customers this year, mainly in the US and Europe as a supplement."

Now it seems that the centralized layout is not conducive to the enterprise to avoid risk.

At present, we have begun to shift the focus of the market to Japan, so that the customer structure is more hierarchical.

Taonan Heng Sheng Wool Textile Co., Ltd., the ratio of internal and external sales is 9:1, the company manager Liu Xichun said: "although our foreign trade capacity is only 10%, but this is 10%, it shows our confidence in further expanding the international market."

Ningbo YOUNGOR [11.53 0.09%] textile printing and dyeing Co., Ltd., which has been exhibiting for several years, is still mainly exported.

"After all, we have stable customer base abroad, and we are also working hard to expand our domestic market."

The relevant responsible person said that the domestic market has been very strong, especially under the stimulation of the national macroeconomic policy, domestic demand will be a new profit growth point.

Began to tilt towards domestic trade

"The continuous improvement of the quality and design requirements of clothing products by Chinese consumers brings unlimited business opportunities to the global fabric suppliers."

Wen Ting, general manager of Frankfurt Exhibition (Hongkong) Co., Ltd.

At the Expo, not only overseas fabric exhibitors have a liking for the Chinese market, but also many local textile enterprises begin to tilt from foreign trade to domestic trade.

Wang Yi, assistant general manager of Jiangyin Huafu textile and Garment Co., Ltd., a exhibitor, told reporters: "the proportion of the company's internal and external sales this year is about 2:8. Next, the proportion of domestic sales will gradually increase.

Through the inspection of the domestic market, we find that the quality requirements of domestic products are not lower than those of export products, and the quality of domestic products and profit margins may be greater.

It is also understood that, as an attempt, Huafu textile has started business cooperation with many domestic garment brands since the second half of last year.

Talent, seven wolves, YISHION and so on have become the strategic partners of Huafu textile market.

Liu Xichun has a unique view of the domestic market: "with the continuous development of the western development, the demand for traditional worsted fabric and wool blended products will have a sustained growth period in the Midwest of China.

In addition, from the needs of variety and flower color, the eastern coastal developed areas will also show the demand trend of high-end varieties.

YOUNGOR Sino Japan Textile printing and dyeing Co., Ltd. also hopes to quickly occupy its place in the domestic clothing market with high quality and low cost.

With the layout of the global and "Lazi" domestic trade, Chinese textile enterprises are no longer sticking to one side. The interpenetration of the domestic and foreign trade markets creates more business opportunities for Chinese fabrics. As Song Xiang, manager of the foreign trade department of Jiangsu Magnolia textile printing and dyeing Co., Ltd. said, "now it can not simply be domestic or foreign trade. For the fabric enterprises, the fabric may be sold to the garment enterprises for export purposes, and others' foreign trade may be the domestic sales of their own enterprises."