An Excellent Clothing Store Salesperson Attracts Customers.

In the past, customers who used to decide on stores and merchandise to go shopping later were the mainstream customers. Once they decided on a shop or commodity, they would not change their mind if they had no special reasons. However, modern customers had a profound change in the sense of shopping. Customers who stroll around shops sometimes suddenly bought high-grade goods or sought for future purchases. Although these customers were casual and casual, the attraction of such customers would decide their turnover.

Let's see what these idle customers like and what kind of shops they like, namely, the dance that attracts customers, what they hate, what kind of shops they hate, that is, the dance of customers.

(1) "dancing to attract customers"

1, to appreciate the safety signal can attract a large number of customers rich goods and outstanding commodity space can hint that customers can visit casually.

Embellishment of commercial space with exquisite accessories can prolong the stay time of customers.

2, salesperson activity is a key factor to attract customers. Clerks are working nervously, and shops will show vitality.

The leisurely movement of the clerk assured the customer.

Correct and regular salesperson behavior can make business flourishing.

3, the secret of success is to pretend that there is no attention. When customers stand at the counter, the clerk does not have to rush to greet them, and wait for customers to start asking questions before they receive them quickly and enthusiastically.

4, on-site production is most attractive to customers.

5, easy to enter and easy to design can attract customers into the store.

(two) "customer driven dance"

1, the shop assistant stands in the doorway to block the shop door, the customer does not want to come in.

2, the shop assistant standing waiting, is unable to recruit customers. When the clerk opens the door, he is ready to do the work, stand aside or stand in the middle of the shop, this waiting for customers' posture, the owner's consciousness is very strong, sales expectation psychology is very strong, customers are trapped in the shop staff's vision, will be deterred.

3, too much enthusiasm can drive customers away from customers who have not yet decided what to buy. They are especially sensitive to the behavior of the shop assistants. If they are actively received, they will soon go away.

4, receiving customers too early is bound to lead to failure.

(three) the charm of smiling service

For the service industry, the most important thing is smiling service.

The personnel manager of a department store in the United States once said that she would rather hire a girl who did not finish primary school but had a pleasant smile, and would not like to hire a doctor with a melancholy philosophy.

How can a salesperson provide first-class smile service to customers?

1, smile from the bottom of your heart.

For customers, it is better for a salesperson to laugh than to laugh.

Some stores offer "developing resources for laughter", forcing salesmen to laugh at customers, and even encouraging or asking salesmen to go home and smile in the mirror.

Smiling is a reflection of a happy mood, and it is also a performance of politeness and self-restraint.

A salesperson is not only smiling at the counter, but also smiling everywhere in his life. As long as he regards his customers as his friends and respects him as a person, you will naturally smile at him.

For this reason, this kind of smile is not forced by administrative orders, but as a self-made and courteous person voluntarily.

Only this kind of smile is the smile that customers need and the most beautiful smile.

2, eliminate trouble.

A good salesgirl always wears a genuine smile.

A friend chatted with her, and her friend asked her, "is there no reason why you laugh all day long?" she said, "who has no worries in the world? The key is not to be controlled by worries.

When I go to work, I leave my troubles at home. When I get home, I leave my worries in the unit, so that I can always have a relaxed and happy mood.

If salesmen can be good at doing this kind of "emotional filter", there is no need for a clear smile on their service posts.

When the salesperson encountered something unpleasant, he was bound to feel unhappy. At that time, he was forced to smile on his face.

But the particularity of service work also determines that salespersons can not vent their emotions on customers.

Therefore, the salesperson must learn to break down and dilute his worries and displeasure, and keep a relaxed mood at all times, so that joy can always accompany himself and pass joy to customers.

3, have a broad mind.

If a salesperson wants to maintain a happy mood, broad-minded mind is crucial.

In the reception process, it is hard to avoid meeting the customers who are rude and unreasonable. The salesperson must bear in mind that "be tolerant of the wind and calm the waves, and step back."

Some customers hesitate to buy goods and spend a lot of time, but when they pack or pay, they urge the salesperson frequently.

In such a situation, salespersons must not be unhappy or angry. They should think this way: "he must like this stuff very much, so he will spend so much time to choose carefully. Now he must hurry to bring the merchandise back to his family to see it, so he will urge me."

Under such an idea, business will show a considerate smile to its customers.

In short, when you have a broad mind, you will not lose your mind in your work. You will always be in a good mood when you receive customers.

4, we need to have emotional communication with customers.

Smiling service is not only an expression of expression, but also a communication with customers.

When you smile at customers, you have to say, "I am glad to see you. I am willing to serve you."

Smiling shows this good mood.

A smile service does not mean that it is only a smile on the face, but rather a sincere service for the customer. If a salesperson smiles only and does not know what the idea of the customer wants and what he asks, then what is the use of such a smile? Therefore, the most important thing is to serve the customers as relatives and friends when feeling, and to be happy and sad with them and become the intimate friends of the customers.

(1) it has the pertinence of specific personalities, that is to say, its foothold is not all kinds of arguments, but the most important arguments for customers.

For example, a customer wants to buy a businessman.

The salesperson should focus his attention on whether the business is novel, fashionable or not, but the brand is the loudest, the best and the taste. Finally, we should pay attention to whether the recipient can enjoy these aspects.

If the purchase is for personal use, the quality and practicality of it are important.

(2) the arguments used must be selective.

The final effect of argumentation is not a simple addition of argument effect.

It is often a very practical argument for customers that is better than the other ten very correct arguments, but for customers it is irrelevant.

A convincing argument, which is not yet justify and can not be explained, can be used to enhance persuasiveness.

(3) not much, but there must be some weight.

If a salesperson wants to enumerate all the advantages of a commodity, it will lead to unnecessary nonsense, but on the contrary, it will cause distrust.

Moreover, doubts and hesitation may occur and occur repeatedly at all stages of customer shopping, including the fact that salespeople will be more convincing if they say something in proportion to one or more of them after shopping.

If some of the arguments have not been fully utilized, customers will be able to understand the advantages of the product after going home. This will only improve the post effect of shopping behavior without any negative effects.

It should be emphasized that "weight" is not absolute and arbitrary.

Such a tone can cause psychological defensive reactions to customers, for example, when customers say half of them, they suddenly leave.

Or listen to the salesperson without rebuttal, then refuse to buy it firmly.

(4) we must not turn a deaf ear to any of our customers' opinions.

Business argumentation should not only confirm the correctness of its own views, but also dispel the doubts of the other side.

If customers do not respond to different opinions, they will feel that the salesperson deliberately makes incomplete and tendentious introductions.

To avoid this, we can not ignore any different opinions of customers.

We should prevent such a wrong understanding and regard the different opinions of customers as blowing up wool for shelter or distrust.

On the contrary, the customer's different opinions just indicate that he is very concerned about the goods, which shows that he has learned your opinions and wishes.

Such customers are much more persuasive than customers who can not speak or just answer questions in one sentence.

Different opinions can only reflect the customer's position and reveal his worries.

The above suggestions suggest that business argumentation is not just a means to prove objective truth, but rather a way to maximize customer satisfaction while considering the interests of salesmen.

So business argumentation does not mean that there should be a ready-made answer in advance.

This kind of "answer" is produced in the process of argumentation, like chess, and the answer can be different even when the conditions are the same.

{page_break}

How to attract customers' saleswoman's business language skills two

It is necessary for a salesperson to act according to his circumstances and to have a ready mind.

1, avoid command type, multipurpose request mode.

The imperative sentence is the unilateral meaning of the speaker, forcing others to do it without asking others' opinions; and the request statement is to respect others' attitude and ask others to do it.

Request statements can be divided into three statements: affirmative sentences: "please wait a moment."

Interrogative sentence: "can you wait a little longer?" "no doubt," will you wait a minute? "Generally speaking, interrogative sentences are more effective than affirmative sentences, especially if they are interrogative sentences, which can better show the respect of the salesperson to the customers.

2, use fewer negative sentences and use affirmative sentences more often.

The meaning of affirmative and negative sentences is just the opposite. They should not be used arbitrarily, but if used skillfully, affirmative sentences can replace negative sentences, and the effect is better.

For example, the customer asked, "do you have this in other colors?" the salesperson replied, "no". This is the negative sentence. If the customer listens to this, he will say, "no more," so he turns around and goes away.

If the salesperson answers another way, customers may have different reactions.

For example, the salesperson replied, "I'm sorry, this is only black at the moment, but I think the color of the high-end products is very deep, which is consistent with your temperament, identity and usage environment. You may as well try it."

This affirmative answer will make customers interested in other products.

3, adopt the method of first demotion and later praise.

Compare the following two sentences: "it's too expensive, can you give a discount?" (1) - "the price is slightly higher, but the quality is very good."

(2) - "the quality is good, but the price is a little higher."

In addition to the reverse order, the two words have no change in word number and wording, but they make people feel totally different.

Let's take a look at the second sentence. Its focus is on the high price. Because of this, customers may have two feelings. First, though the quality is good, it is not worth so much; secondly, the salesperson may look down upon me and feel that I can't afford to buy such an expensive thing.

In the first sentence of reanalysis, it focuses on "good quality", so customers will feel that it is because the quality of goods is so good that they are so expensive.

To sum up the above two sentences, the following formula has been formed: (1) - disadvantages - advantages = advantages (2) - advantages, disadvantages = shortcomings. Therefore, when introducing goods to customers, A formula should be used. First, the shortcomings of the commodities should be first introduced, and then the advantages of the products will be introduced in detail.

This method is very effective.

4, the words are vivid, and the tone is euphemistic.

Please look at the following three sentences: "this dress looks very nice on you."

"You look very elegant in this dress, like your lady."

"This dress is ten years younger than you are."

The first sentence is very common. The second, third sentence is vivid and vivid. The customer is glad to hear that you are complimenting her.

In addition to language vividness, euphemisms are also important.

For some special customers, taboo words should be heard so that customers feel that you respect and understand him.

For example, to fat customers, not to say "fat" and "fullness"; to darker customers, not to say "black" and "Darker Complexion"; to customers who want to buy low-grade goods, do not say "cheap", but to say "this price is moderate".

{page_break}

Skills in business language

1, "yes, but" method.

This is a widely applied method to answer customer objections. It is very proud and effective.

Specifically, on the one hand, the salesperson agrees with the customer's opinions, and on the other hand explains the reasons for the customer's opinion and the one-sided view of customers.

For example: customer: "I have always wanted to buy a palm computer, but I heard it was very difficult to use it, and a friend of mine never used it clearly."

Salesperson: Yes, you are right. Many people don't use the function of PDA very well, but the design of business is different. It will be very useful.

Here is a simple instruction manual that will tell you how to use it. At the same time, there is a guidance key inside the business. It will not be used to inquire at any time, or you can call our company's hotline. If it is still not used, we can send someone to explain it, and then we can go back to the store.

You see, the salesperson agrees with a "yes" to the customer, explaining the reason why the pocket PC is not easy to use with a "but".

This method can make customers feel happy to change the misunderstanding of products.

2, high angle and omnidirectional method

Customers may put forward some shortcomings of the commodity, and the salesperson can emphasize the outstanding advantages of the goods, so as to weaken the shortcomings raised by the customers.

When the objection raised by the customer is based on factual basis, this method can be used, for example, salesperson: "the business capacity of the business is large, and you can remember 500 thousand Chinese characters."

Customer: "the capacity is very large, but it is easy to lose data."

Salesperson: "you are talking about a low price product, you need to have spare batteries to prevent loss of data when changing batteries. Now the business is using flash memory technology, changing batteries or taking batteries for half a year, and will not lose data."

3, problem guidance method

Sometimes, we can guide customers through asking questions to customers, so that customers can remove their doubts and find out the answers themselves.

For example, a customer enters the shop to see the blower: customer: "I want to buy a cheaper blower."

Salesperson: "cheap blowers are generally small. Do you want smaller ones?" customer: "I think the discount will be a little cheaper."

Salesperson: "but what about the quality of the blower there?" the customer said, "Oh, their blowers..."

By asking questions, the salesperson lets the customer compare the difference of their own products and make a choice.