9 Ways To Get Rid Of Your Sales Efforts

My senior leadership team and I saw a series of sales demonstrations by a variety of brand agents and consultants for a project that we will be awarding in the next few weeks.

The following is what actually happened last week.

1, do not introduce your team to come straight to the point.

What's more, they haven't been introduced.

Your potential customers will always wonder if these people are part of the executive team they are planning to implement for you, whether they are able to speak, or even whether they are employees of the company.

2, bring participants, but not allow them to participate.

The great thoughts you have expressed are: "they came, but we refused to let them speak."

This will leave a deep impression.

3, do not ask who else is in the room.

Never ask who else will come in advance.

In this way, your publicity materials will definitely not be enough, and you will have no idea about the objects you sell and what they value.

4, go straight to your presentation without making sure that you understand the goals of potential customers.

We encountered such two companies (one of which is a highly famous company you may have heard) to attend the meeting, but obviously did not know our details and specific bidding documents.

5, ask questions that have been covered in the tender book.

If you really want to leave a bad impression on the other person, ask questions that have been mentioned in the tender book, or you can easily find the personal background of potential customers through Google, LinkedIn, Facebook or twitter.

6, make your presentation look like it will be used for any other company.

Do not take any specific measures against your potential customers.

In fact, we only use a featureless presentation and do not conduct any research on potential customers, or even fail to read bidding documents.

This requires you to do some preparatory work.

Write the two word "draft" in the upper right-hand corner of your proposal, and insert the company name at the bottom of each page.

7, if you have doubts about anything, make a lot of assumptions without asking questions.

In this way, you will provide an insignificant solution.

8, when you are asked a direct question, do not answer.

Divert the conversation by rambling.

If you don't know the answer, try to chat with the other person as much as possible until everyone in the room wants you to say, "I don't know."

I'll tell you later.

9, do not bring the main members of the team.

If the key part of a project depends on specific members of your team, make sure that he or she is not at the scene.

In this way, all questions related to this link can not be answered.

Please check 8.

The essential content is that potential customers want to know that you understand the parameters of their projects, and the team they work with is capable, observant and faithful.

If you can't even do this at the sales meeting, that's the minimum.