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Orlando Convened A Brand Press Conference

2010/12/2 17:24:00 256

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On the evening of November 17th, Zhejiang Orlando Garments Co., Ltd.

company

A brand press conference was held at Keqiao creative building in Shaoxing.

Mr. Feng Dehu, executive vice president of China Apparel Association, and Xu Aihua, chairman of Zhejiang Hualian Group, unveiled the conference.

Zhejiang Orlando Garments Co., Ltd. is a professional men's clothing enterprise "JOSE ORLANDO" (Jose Orlando), which originated from the ancient ORLANDO family in Barcelona, Spain, and was formerly engaged in textile trading.

In 1860, ORLANDO family member Jose opened the first fabric shop named after its name JOSE ORLANDO in Italy, then extended its business to the design and manufacture of advanced garments, and created the menswear brand JOSE ORLANDO, which is favored by the upper class in Italy.

In 2007, ORLANDO family member Simon met the Orlando team from China. After two years of communication and understanding, the ORLANDO family decided to re register the old JOSE ORLANDO brand and pfer it to the Chinese Orlando company in 2009.

The conference officially unveiled the mystery of "Jose Orlando".

veil

From the nine to five fine taste business series to the simple and fashionable leisure series enjoying comfortable life, from the elegance and maturity of the business series to the elegance and warmth and harmony of the leisure series, the fabric, craft style, color, texture and collocation completely release the unrestrained nature.

Orlando business casual menswear positioning

Age

At the age of 28~50 (mental age 30~35 years old), the CEO and business elite who maintain a good figure have a strong purchasing power, know how to live and care for others, and how to achieve self worth.

In the face of such a high-end consumer group, Zhou Xuefeng, general manager of Orlando Clothing Co., Ltd. introduced: "Orlando's design adopts the Italy concept, using the best processing and fabrics, and the fabrics are mostly from Germany, Italy, Japan and Australia.

The product displays the masculine side of the shopping mall, emphasizing the version design; returning to nature, the products are mostly made of natural materials.

To put it simply, it is to make clothes for men dressed in love, which requires very high figure and mental outlook, but this is also the main market we want to develop. "

It can be seen that Orlando's market concept is different from all over the world and covers the fast fashion stores of all ages. Orlando chooses business men's clothing as an entry point for further development, and insists on the idea of long and thin flow in brand promotion.

As a garment enterprise rooted in Zhejiang, Orlando's establishment is at the turning point of the garment industry from "mass production" to "brand". Orlando's unique product design and management concept will become a typical representative of the industrial pformation period.

At present, Orlando company has developed 6 direct chain stores in the early stage, and the sales outlets are mainly concentrated in the key shopping arcade of the second tier cities. Orlando will unveiled the new CHIC in March next year.

In the next three years, the company will synchronize its development with the two business models of agent and franchise, and strive to set up more than 50 outlets of JOSE ORLANDO brand in the whole country.