Tea Mountain Clothing Suddenly Rises, Colorful Neon, Stunning Hefei

Following the exhibition of China Food Expo, Dongguan tea mountain town again hit hard.

Clothing industry is

With the principle of "government setting up and enterprises singing opera", we encourage garment enterprises to take part in the clothing fair with strong professionalism, large scale, high quality and popularity, and promote the development of domestic and foreign markets, and further enhance the overall visibility and influence of tea clothing. This is an important embodiment of the guiding ideology.

Yesterday, the Dongguan brand clothing and accessories (Hefei) Fair opened. This is the highest specification in Dongguan in recent years.

As a "famous brand garment manufacturing town in China", the brand clothing of Cha Shan town has been unveiled at the exhibition fair. The exhibition area is 567 square meters. A total of 7 garment enterprises are exhibitors. They are Dongguan City, Dongguan, Guangdong, Guangdong, Shanghai, Tianshun Garments Co., Ltd., Dongguan super Clothing Co., Ltd. and Dongguan zhe Textile Garments Co., Ltd.

The exhibits include 4 categories: Children's wear, bathing suit, men's wear, paper products (adult and baby diapers). The theme of the exhibition is "famous brand clothing manufacturing town in China". Adopting the mode of "concentrating on exhibiting and unifying the special clothes", it's the focus of attention of all parties.

In order to encourage enterprises to actively participate in exhibition, lighten the burden of enterprises and enhance enterprise confidence, Cha Shan town specially allocated funds to subsidize garment enterprises to participate in the exhibition, and subsidized the travel expenses of more than 3000 yuan for each exhibitor.

In addition, Cha Shan town also fully subsidized garment enterprises to visit this exhibition.

In recent years, Cha Shan town, relying on the advantages of garment industry, strongly supports the development of the garment industry. The clothing industry of this town has already left the family workshop style production and has stepped onto the road of modern enterprises. It has initially formed an industrial cluster to upgrade garment manufacturing and support the development of related industries. It has become one of the pillar industries in the town of Cha Shan, and continues to move towards the direction of domestic sales and exports.

At present, there are 567 garment enterprises in Cha Shan town, and the output value of garment industry reaches 5 billion 384 million yuan.

There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear, children's clothing and so on. There are nearly 20 garment enterprises with their own brands. There are a large number of clothing brands in the international and domestic markets, such as sparrow, rabbit, mam, MEDEO, super naughty, Ayata Kasenko, live, baby, DCGIRL, Daisy, Tucker, Martha, jarge, Nox, new wind, flying, Megi, Ying, Mei, Hui Si and so on.

Cha Shan also has an international fabric and accessories trading center with a total construction area of nearly 100 thousand square meters and more than 1500 berths. It has initially formed a garment industry chain with garment production as the core, covering computer embroidery, accessories production, cloth distribution and other related industries, providing necessary spare parts for garment manufacturers in the tea hill town and gradually forming a scale.

In the years of development, tea hill clothing has trained a group of skilled workers and technical backbone.

At present, there are more than 6.5 employees in the garment industry of this town, of whom more than 5200 are technical management personnel.

Tea mountain clothing occupies a large share in many large wholesale clothing markets in China. The domestic market of products covers over 2/3 provinces and cities in Harbin, Sichuan, Fujian, Guangdong and Guangxi, and exports to many countries and regions such as Southeast Asia, Europe, the United States and Hongkong.

Striving for famous brand names

Cha Shan Town Committee and town government have attached great importance to the development of garment industry.

In recent years, Cha Shan town has led garment enterprises to actively create their own brands, further improve the independent innovation system, promote the development of industrial clusters, and encourage enterprises to become bigger and stronger.

In 2010 -2015, Cha Shan will strive to achieve the breakthrough of famous brand name "zero", and strive to create more than 5 famous brand products, famous trademarks, famous brand products or famous trademarks in China.

Cha Shan town will focus on cultivating a number of advantageous enterprises in brand design, technology research and development, marketing channel construction, etc., and guide enterprises to actively introduce advanced production and processing technology, realize the introduction, digestion, absorption and innovation of technology, strengthen the design, promotion and management of product brand, enhance popularity, increase reputation and establish credibility, and enhance the proportion of independent brands in products.

Increase the intensity of regional brand construction, will register "tea mountain clothing" collective trademark, expand the "tea mountain clothing" popularity and influence.

The town will also guide enterprises to strengthen cooperation in production, learning and research with institutions of higher learning and research institutions, establish long-term mechanisms, speed up the pformation of innovation achievements; support qualified and potential enterprises to carry out technological pformation and technological innovation on key technologies and key technologies; build a trading platform for technology pfer among enterprises, realize the overall effect of technological innovation in industrial clusters, speed up the improvement of the overall technological level in the region, and gradually form a regional innovation system.

Building the "four most sophisticated" industrial base

Over the years, Cha Shan has attached great importance to the development of the garment industry, vigorously supported the garment industry, constantly improved hardware and software facilities, and provided a good development environment for the garment industry.

The government of the tea mountain town has issued some opinions on speeding up the development of the garment industry, the opinions on implementing the innovative town of the science and technology tea mountain project, the implementation plan of the famous brand driving strategy in the tea hill town, and the policy of supporting and promoting the development of the clothing industry by the tea hill town supporting the famous brand name enterprise development loan interest discount method, and clearly stipulates that the town government invested 10 million yuan a year and invested 50 million yuan for 5 consecutive years to promote the enterprise's independent innovation.

In addition, Cha Shan town is preparing to build the tea mountain Productivity Promotion Center, providing enterprises with comprehensive, multi-level and comprehensive services such as information technology, personnel training, financing and management.

The promotion center is located in the administrative center of the tea hill Industrial Park, covering an area of 1200 square meters, with a gross floor area of about 10 thousand square meters and a total of 8 floors.

In order to give full play to the leading role of "famous brand clothing manufacturing cities in China", Cha Shan town has compiled the white paper on the development plan of the garment industry in the tea mountain, formulated and implemented a series of policy measures on accelerating the development of the garment industry, the opinions on implementing the innovative town of the science and technology tea mountain project, and the implementation plan of the famous brand naming strategy in the tea hill town, and so on. It is committed to building the tea mountain into the "four most sophisticated", namely, the highest level of specialization, the lowest cost of public operation, the best soft and hard environment, and the best technology and quality industrial clothing and flexible manufacturing industrial base.