The Traditional "Xiangyun Gauze" Is Clothed In Fashion.

Pure natural pollution-free, soft and smooth, the more cross the comfort, the more shiny, in the 30s of last century, "

Facing the pressure of resources, talents and market, "Xiangyun gauze" is trying to integrate into cultural and fashion elements.

"Xiangyun gauze" is made from natural and complex technology, making it not stick to the skin, light and thin, and it is not easy to wrinkle, soft and rich bones.

In the 20s and 30s of last century, "Xiangyun gauze" was a fashion.

But now, it is just lack of "fashion" elements, so that "Xiangyun gauze" difficult to enter the mainstream society.

On the basis of maintaining the characteristics of traditional technology, industrial operation has become the consensus of inheriting and developing "Xiangyun gauze".

Zhou Yuhong, Secretary of the Party Working Committee of the Lun Jiao street, said that the development of the "Xiangyun gauze" of Lun Jiao is mainly based on the sun drying plant, and there is no industry matching.

As the inheritor of the dyeing and finishing process of Xiangyun yarn, Liang Zhu, manager of Cheng Yi Sun Tan factory, said that the "basking processing" is the main basis for the drying plant.

Although the "Xiangyun gauze" is comfortable to wear, its color is monotonous, and it is still difficult to resist the impact of colorful fashion trends.

In recent years, the production of Lun Jiao "Xiangyun gauze" has been relatively stable.

Last year, the output of "Xiangyun gauze" was 6 million meters.

Zhou Yuhong believes that this is a low level of industrial balance.

Under such conditions, lack of talent, poor ecological environment, and difficult collection of raw materials for dyeing and finishing are the real constraints to get rid of this low level balance.

However, "Xiangyun gauze" has its unique fashion charm.

In July this year, Shanghai Expo Garden, when models wore "fragrant cloud gauze" cruise, the audience was amazed.

"Xiangyun gauze is a precious legacy left by ancestors, integrating elements of culture and fashion to promote its industrialization."

Zhou Yuhong said.

Making "Xiangyun gauze" into a cultural industry

If we want to make "Xiangyun gauze" a cultural industry, the first question to answer is: what kind of culture should we make the "fragrant gauze"?

"You can learn from France's red wine culture."

Zhou Yuhong said that French wine is not only an industry, but also a culture. Red wine has different levels and permeates every aspect of life.

The "Xiangyun gauze" can also be established through the relevant standard system, so that it can be loved by celebrities, and can also enter ordinary people's homes.

"France has a red wine culture and China has" Xiangyun gauze. "

Zhou Yuhong said, "now the national cultural departments use" Xiangyun gauze "as the representative of the image of Chinese silk, which lays the foundation for creating the" fragrant gauze "culture in China.

The development of culture must be supported by industry.

Zhou Yuhong said that at present, Lun Jiao has introduced Shenzhen Liangzi clothing company first to perfect the design link of "Xiangyun yarn" industry.

In the future, Lun Jiao will also organize "Xiangyun yarn" design competition and other activities to enhance the cultural and creative connotation of the "Xiangyun yarn" industry.

The packaging of culture and fashion will promote "Xiangyun gauze" to enter the consumer market with a new image.

Fashion seeks a new balance for fulcrum

Since 1979, Liang Chu has been engaged in dyeing and finishing of "Xiangyun gauze", and gradually felt the change of "Xiangyun gauze".

With the stationing of Liangzi company, Lun Jiao local factory has been connected with garment enterprises. This year, the Cheng Yi Sun Tan factory has processed nearly 20 thousand meters of "Xiangyun gauze" for Liangzi company.

People can also see "Lun Jiao" products on many occasions.

In July, countless viewers saw the glamour of "Xiangyun gauze" at Expo Park in Shanghai. In the third Shunde Fair held in September, urban leaders and industrial design gurus wore "Xiangyun gauze" clothes.

These changes are also due to the fact that the "fragrant gauze" has been injected into the fashion culture.

Even the yarn itself is becoming more and more fashionable and personalized.

Liang Zhu said that the past fragrant gauze gauze was black and brown, but now many clothing companies first printed silk flowers and then made them into fragrant gauze.

At present, there are 2 local "Xiangyun gauze" clothing manufacturers, and local "Xiangyun gauze" clothing products have already entered the market.

The new state of industrial organization has come to light.

However, even if the beautiful fashion elements are injected into the yarn, it is not easy to grasp the "market".

As the chairman of the chamber of Commerce of the "Xiangyun gauze", Liang Zhu said that the supply and demand of Xiangyun gauze tended to go from one extreme to the other extreme. From the shortage of supply to the oversupply, the "yarn of Xiangyun" had experienced, and now the market is still uncertain.

Zhou Yuhong also believes that the key to the future is to break the industrial balance of low level and pitional competition and achieve a higher level of industrial balance.

Revelation: set a good place for "culture"

No matter from which perspective, "Xiangyun gauze" can be said to be a typical cultural and economic integration.

It is a cultural heritage in itself, and is now clothed in its modern industry.

It itself is an industry, and now it is injected into its culture and fashion elements to upgrade its products and industries.

The integration of culture and economy is one of the prerequisites for the integration of culture and economy.

For the traditional cultural heritage like "Xiangyun gauze", the path of its cultural industry bears the responsibility of inheriting and developing, and it should first set a good place for "culture".

Zhou Yuhong, Secretary of the Party Working Committee of Lun Jiao street, uses the French red wine culture to compare with the "fragrant gauze" of the Lun religion.

In France, red wine is divided into four grades, namely, the wine in the statutory area, the excellent regional table wine, the regional table wine and the daily table wine.

Zhou Yuhong said that Lun Jiao is making efforts to create dyeing and finishing standards, geographical protection marks and regional brand "Trinity" quality identification and brand promotion system for Xiangyun gauze, so that "Xiangyun gauze" can permeate the lives of different social groups.