Chinese Enterprises: "Creativity Is Loosening The Brain".

Taiwan creative master Yao Renlu said, "creativity is loosening the brain".

Someone opens a shop in Columbia and sells dead roses. Will he have a market? His dead roses are sold to those who are ready to break up. When a relationship ends, the client does not need to say more. As long as he delivers a dead rose, it means that the two person is over.

As a result, products are popular in one market, and a market that does not exist is created.

Recent reddish Lady Gaga Not only does it make underwear with raw beef, it also covers the magazine cover, challenging the bottom line of psychology. You may not like Lady Gaga, but you have to admit that in the current era of eyeball economy, the creativity of Lady Gaga can really attract people's attention.

The rise of creative industries

Since the new concept of "creative industry" was formally put forward in Britain in 1998, the creative industry has surpassed its old financial industry and has jumped to a new economic growth point with a strong upward trend. The good performance of the creative industry in the UK has not only attracted its attention in the UK, but also helped Britain to successfully transform from "conservative gentleman" to "creative pioneer". At the same time, it also set a successful example for many countries striving to develop the cultural industry under the background of global economic, political, cultural integration and the surging wave of cultural industry.

The fashion industry in China is very popular. It has introduced the concept of "creativity" very early. Because people in the fashion industry have long recognized that product differentiation determined by creativity contributes far more to the creation of high added value than the contribution of product quality.

In today's era, value The source has changed.

With the creation of tangible value, the situation of economic development has undergone a great reversal. Invisible value creation dominates and dominates the operation of the economy has become a trend. We have entered an age of creating value by wisdom.

One proof is that the fashion and creative space that has gone through three years has been deeply rooted in the heart of Chinese fashion industry and many high-end clothing brand enterprises. It has become an effective presentation of innovative actions, creative behaviors and industry fashion creativity in China's textile and apparel industry chain. It will completely change the traditional extensive growth mode and achieve the ultimate goal: value innovation.

"2010 China contemporary fashion and creative design exhibition" moved from Shanghai to Beijing, and landed strong in CBD. It is also the capital of Commerce and consumption in China World Trade Center. According to the staff of the organizers, the commercial heart of China World Trade Center, which is chosen as the venue of the exhibition, is chosen to be the venue for the exhibition. It is to make the creative temperature boil with the help of a large number of high-end groups in the China World Trade Center area and the media's high degree of concern. It also allows the "creativity" to go down the altar and make a zero distance contact with the consumer terminal, so that creativity can become a fashion and produce real value. "We are going to work hand in hand inside and outside the industry to create the future of fashion, creativity and design."

After the end of the 2009 fashion and creative space activities, Du Yuzhou, President of the China Textile Industry Association and the China clothing association, gave a high evaluation to them. He thought that "the exhibitors are serving the textile and clothing brand, indicating that this activity has gone further into practice. Creativity is not only an ideal or a concept, it is not only a philosophy but also an industry and a reality." The "2010 China contemporary fashion and creative design exhibition" continues the past activities of creative clothing and design, creative products and design, creative plane, space design, creative photography and other elements, but also introduced fashion, creative works of art and other categories of display. Many kinds of resources collide with each other in the same space, so that the field of fashion breaks through the shackles of inherent thinking, and can be integrated and rebuilt.

Creativity, creativity, creativity

The term "creativity" has just entered the Chinese enterprise for more than ten years, but no one can deny that creativity has become an important measure to decide the trend of the consumption terminal. The future of the creative economy will undoubtedly release enormous energy and become the main battleground for all frontiers of competition.

Du Yuzhou expressed the importance of raising the level of creativity for the development of the whole industry: "creativity is one of the specific actions to increase the contribution rate of science and technology, the contribution rate of brands, and change the mode of growth." Du Yuzhou put forward "culture and creativity as an important field of industrial upgrading, as the whole industry and the international competitiveness of China's textile industry to cultivate".

Today, with the development of the creative economy and the economic globalization sweeping the world, it has become an important part of China's apparel industry to implement brand strategy and improve the contribution rate of science and technology. Fashion creativity will play a vital role in the future and win the future. In the critical period of upgrading China's garment industry, creativity is also becoming an important factor related to product efficiency, brand growth and success or failure, and even the future of the industry.

The development of China's clothing brand needs a platform to show itself. Brand culture And creative ability, the clothing industry also needs a platform to exchange and learn advanced culture and creativity. Who will shoulder this important mission?

Some people have misunderstood the two words of creativity. They believe that creativity is a strange thing, and it is dangerous to create something different. Creativity must be fresh and different, but it should be reasonable.

Creativity should be based on "creating wings", so that people's thinking can grow wings and fly.

The creativity of the human world is best not to leave the limitations of the human world. Any creative process must have a good strategy. From the overall judgement of the environment and the way to solve the problem, there must be a strong strategy.

Creativity must have the ability to "care" and have the ability to "share".

If human beings do not have the ability to care and share, they will not generate much creativity. Being willing to care may be more important than solving problems.

Sharing is a very important source of creativity. In the era of knowledge driven economy, it is just like Wikipedia that forces everyone's strength to produce the intelligence of the masses. As long as we contribute our experience and ideas, we will stir up collective intelligence. {page_break}

Loosening the brain

Creativity means not taking the unusual path. Taiwan design master Yao Renlu said well, "creativity is loosening the brain".

Since its founding, Metersbonwe has been insisting on "not taking the unusual road". Only this slogan can include brand awareness, sales performance, audience reputation, customer turnover rate and so on in the enterprise, so that Metersbonwe has strong vitality.

There is a fable: God created a strange knot for the world, called "Gordian" knot. All those who tried to solve this strange knot failed. Finally, it was Alexander's turn. He said, "I want to create my own rules of solution." He drew out his sword and cut the Gordian knot into two halves.

This fable is simple enough to express the true meaning of the word "creativity" in two words. Perhaps, creativity itself is a strange knot. No one can untie it, nor does it have a real explanation or definition. But it is certain that creativity is not imitation, repetition, regularity, and deja vu in the general sense. What most people can think of is not good creativity. In fact, it is not creative at all. Good ideas must be new, amazing, shocking and effective.

Dead knot means no solution at all. Since God has made fun of us, we must take extraordinary measures. Alexander gave us a good inspiration. Should today's creative people think about it? He cleave with his sword. Why can't we burn it with fire?

Whether it is split with a sword or burning with fire, it is a kind of creativity, because he breaks conventional thinking, thinks from another angle, and positions from another aspect.