Low Price "Traps" Emerge In An Endless Stream &Nbsp; Group Buying And Consumption Are Facing A Crisis Of Confidence.

"The original price of 108 yuan is 28 yuan chocolate group purchase", "3 yuan professional modeling once"...

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"I have participated in several restaurant group purchases, most of which are not consistent with the actual picture of the restaurant, and the location of the group buying customers is close to the door and toilet, and it can not be invoiced."

Wang Yan, a school teacher in the New District, told reporters.

Miss Liu, who claimed to be a group of Nu people at the beginning, complained to reporters that businesses such as skiing, hot springs, beauty and other items had to adopt a predetermined way, as most of these consumer items were concentrated on weekends.

In addition, selling fake goods, false prices, poor after-sales service, no protection of rights and so on these problems.

Service supply is smaller than demand, resulting in shrinkage of services.

In an interview with reporters, a person in charge of a new business district who did not want to be named revealed his views on the phenomenon of "short weight and short weight" prevalent in group buying.

"We started planning to attract more than 1000 people, but we did not expect 5000 people to buy it at last.

If you sell 128 yuan, 38 yuan, you will lose money.

1000 people come, we can still bear, 5000 people came, they had to shrink from the dishes. "

He told reporters.

"Group buying activities have played a very good role in promoting the center, but some of our customers here are not our target customers."

The relevant person in charge of a recreation center in the new district said that the central location customers are white-collar workers, but the price of group buying is too cheap, and some non target customers also come.

In the future, their group buying discounts may not be so low, and try to attract the target audience.

Experts enrich product line and develop leading businesses

It is understood that the current domestic group buying form is not yet mature, up to now there is no official industry regulatory standards and access threshold.

People who want to buy group buying websites can buy a group buying network software for about a few thousand dollars, and they can run outside.

Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, said that the current group buying method, which is too low in price, can neither guarantee the basic profits of the businessmen, nor satisfy the consumers' experience. The 10%-15% collection from the group buying website is limited, which will cause a vicious circle of the development of the group buying website.

Fang Yingzhi believes that group buying website should enrich its own product line, low price products can retain part of it, but also continue to create new products of quality, multi form layout, launch the most popular business and other activities, attract more high-quality businesses and users, and get rid of the situation that most of the unknown merchants in the group buying network are in the majority, so that they can grow healthily.

For example, the group buying network can take a questionnaire survey in the early stage to find out the well-known businessmen who want to participate in the activities of several consumers, so that they can see their weight in the minds of consumers. Once they negotiate successfully with them, they will greatly enhance the quality and reliability of the group buying network.

In addition, she reminded consumers not to believe that ultra low price group buying, especially digital, mobile phones and other products, manufacturers gross profit of about 20%, can not be too low prices.

Before buying, it is best for consumers to call the group buying online merchants to determine whether this group buying activity is in order to avoid being cheated, while keeping the chat record with the group buying website to safeguard their own rights and interests.

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