"Warm Consumption" Ignites Business Opportunities

Over the past few days, the temperature has dropped again and again, which makes people think of the legend of "a thousand years of extreme cold". They have bought cold goods and exploded the "warm consumption" in winter.

"New Year's day, we are full of rooms, occupancy rate is basically 100%."

A hot spring villa deputy general manager told reporters that these days, hot spring bath passengers are more than 1000 people a day, is very popular, the most popular is the open-air hot springs.

In fact, it is not only new year's holiday. Throughout the winter, the villa business is steaming hot because of the "warm consumption". The group guests, self driving guests, family gatherings and so on let the mountain villa get busy every day.

Before the winter, hot spring villa held a special marketing conference for travel agencies, because the hot springs market attracted sixty or seventy travel agents' attention.

Weekdays, because of the increase of conference tourism and business travel, the guest rooms are mostly full.

Tourism Bureau data show that this year the total volume of hot spring reception increased by 37.8% over the same period in previous years.

Warm consumption --

In such a cold weather, the most popular way to eat is hot pot.

Whether eating out or at home, beef, mutton and seafood are popular choices.

In the evening, reporters saw a long queue in front of a beef restaurant in longan North Road. The customers who went to the shop to buy beef actually had a long queue. There were quite a lot of customers in the restaurant, and the shopkeeper was very busy. A fast frozen chafing dish restaurant was also full of customers, including lamb slices, beef slices, crab sticks, quick frozen dumplings, quick-frozen pills and so on.

It seems that the "warm consumption" in the food market is not frozen food.

Warm consumption - heating small appliances out of stock

The cold weather in recent days made the heating appliances very popular. In an electrical appliance shop, many consumers gathered around the electric heating product counter to carefully inquire about the performance and price of various electric heaters.

A woman who bought a far-infrared heater said: "there are old people and children in the family. When you buy a radiator, you can put it in your home. When the elderly and children take a bath, they are not easy to catch cold. They can drive away the chill and dry the wet clothes. It is very convenient and practical."

According to the sales staff, these electric heaters range from 150 yuan to 500 yuan, and a small size far-infrared heater or even a broken product is very popular with consumers.

It is the most promising industry in "warm consumption".

Warm consumption -- essential for warm clothing

Although the temperature dropped suddenly, the shopping malls and supermarkets were "warm" because of "cold". The cooling weather brought more customers to the shopping malls, and some warm and cold products such as cotton padded clothes, down garments, scarves, masks and other products became popular.

Warm clothing such as down jacket, cotton padded jacket, knitted sweater, cashmere sweater and so on has been put on shelves of clothing brands of all men and women. The new style has been placed in the most prominent position, but some new products have no discount, but there are not many people trying and buying them. This also means that the mainstream of the down jacket will become the object of the consumer's choice again.