The Way Of Running In "Tian Ji Racing"

about Enterprise organization construction About Business strategy It is good to take advantage of external forces to sail in the wind, to know the enemy and know the other, to foster strengths and circumvent weaknesses, to emancipate the mind and innovate for survival, and to deal with the contradiction between the enterprise management ideology, input output contradiction, "weaving net" and "fishing", and the contradiction between centralization and decentralization of power, and "rush field" and "big field".

　　 Tian Ji King Qi horse racing It is agreed that each horse will win a gold medal, and each will fight against each other in the order of strength, strength and weakness. In each competition, Tian Ji's three horses will be slightly worse than the others. After another match, Tian Ji changed his strategy to divide the three horses of the strong, the middle and the weak in the order of weakness, strength and middle play, and finally won the gold medal with a two win. The story takes place in the Warring States period. Although it has lasted for more than 2000 years, it is still happy for today's people. Its seemingly simple interest contains rich philosophies. Combined with the practice of tourism enterprises, one or two are analyzed for peer evaluation.

　 About enterprise organization construction

The same three horses were defeated by repeated defeats, and the organizational wisdom of the commanders played a key role. The failure of the past was due to the use of individual capabilities rather than the overall role. When the three horses were viewed as a whole, an organization and a reasonable division of labor, the power of the organization emerged. Although the ability of each horse remains the same, an effective combination improves their ability and eventually leads to weakness.

Different weapons and equipment will form different combat effectiveness of the army. The difference between the organization and the operational thinking of the same equipment in the army forms the difference between combat effectiveness. If Tian Ji's horsepower is very different from that of the other side, then a superior combination is also difficult to win, and without a good combination, the ability of a single horse can not be effectively enlarged. Tian Ji's victory tells us that when the individual ability is at a relative disadvantage, seeking the maximization of organizational role is a good strategy for enterprises to seek competitive advantage.

It is a common phenomenon existing in our tourism enterprises that we neglect the construction of collective ability, rely too much on a few "able people", and do not know how to organize and play a collective role. Many enterprises that have been established for many years have never been able to form a set of operation mechanism and management methods suitable for enterprises. The system is vacant, the division of labor is blurred, the units lack the organic connection and cooperation, and the work lacks standards and norms. Some enterprises, once registered and recruited, have to set up several departments, and the organizational work of enterprises is finished. However, the most important soul project of enterprises is the construction of enterprise operation mechanism. A bunch of loose sand without coagulant is very difficult to handle.

What is triggered is the thinking of the role of our manager. As a leader and manager of an enterprise, he forgot his fundamental duty of commanding the three armed forces. During the peak season, we are happy to take the lead and enjoy ourselves. When we enter the off-season or lose our head, the drinking parties are diverting, or we are still diligent. Problems such as negative thinking and inefficiency appear frequently in the team, but they do not know that this is the result of losing their roles.

Lack of management awareness and corresponding input, lack of grasp of competitive environment and competitive situation, lack of foresight and planning for the overall development of enterprises, enterprises are unable to take the initiative to deal with market changes, and business operations are deeply trapped in the whirlpool of "pressure response".

Our managers need to go back to their posts. It is your duty to do well in the construction of enterprise management.

　 On business strategy

Take advantage of external forces to sail in the wind

The good idea of Tian Ji's victory is not his own sake, but his masterpiece of the "external brain" Sun Bin. If he does not lend himself to external force, he may eventually realize this reason. He only knows how many failures he has to go through.

Looking back at Tian Ji's age, the world is divided, the strong and weak are standing side by side, the weak country seeks to survive, and the powerful nation seeks hegemony. Nowadays, our tourism industry is just like the Warring States era. The "small country" is weak and the "big country" is not strong enough. The opening of the service trade door makes us face the strong competition of the advanced countries. At this point, the development of large enterprises collectivize and create the industry "aircraft carrier". Small businesses have joined forces to strengthen themselves, and various forms of consortium have springing up continuously, all of which are "leveraging" articles. But there are still some problems that should be paid attention to. For example, the rules of the market are hard to pull together and look like the gods. There are also various forms of consortium, mainly in the same industry "Lian Heng" mainly, cross industry, integration of the industrial chain "combination" is rare. Finding the ideal solution will help us to borrow better.

Lack of funds, lack of talents, and lack of management skills are several important factors that restrict the development of tourism enterprises. Therefore, they should also be the focal point of doing good deeds. The Luanchuan Provincial Tourism Development Commission of Henan Province, using the opportunity of the provincial television team to go to the countryside, invited them to go deep into Luanchuan. Through further efforts, the county has won a TV show of seven months, worth 11 million yuan, and staged a good play.

The lack of advertising funds can be borrowed from the media. The key is to be good at finding news spots in the work, attracting media attention, and paying attention to creating good relations with the media. Lack of management skills, we can borrow consulting companies, borrow experts and scholars to do "think tanks", help ourselves develop product development, market promotion, personnel training, system construction, development planning, etc. Broaden your mind and be flexible, and extend your feelers farther and wider. You can find many opportunities and conditions that you have never discovered before.

"Let go of the wind and cry, not the disease, but the listeners." To make good use of the articles, we must first have the sense and concept of borrowing, and constantly learn to sharpen our own efforts. Otherwise, we will not see the good opportunities. {page_break}

　 Know the enemy and know the other and foster strengths and circumvent weaknesses

Knowing the ability of the side and understanding the usual game strategies of the other side, Sun Bin can formulate a brilliant strategy that is short, weak and strong.

This ancient Chinese military thought has long been well known and widely used in various fields of economic work. But in our industry, many of the operators who are deeply aware of this are not very good at practicing. Blind people ride the passive development of blind horse type, and blindly manage a single business. It has wasted energy, wasted resources, and made us get deeper and deeper in the predicament.

The constitution of "small and weak" does not allow us to be so uninhibited and blind to bump into bumps and bumps. It does not allow us to experience the failure of Tian Ji like that until we know that we know ourselves and know the other.

We need to make a comprehensive review of ourselves, find out shortcomings and find out the advantages. At the same time, we need to have a comprehensive understanding of the outside world, not only to understand competitors, but also to understand all aspects of information related to survival and development, such as political and economic situation, National industrial policies, society and nature, small market trends, customer behavior habits, and so on, so as to truly know who we are. So as to balance the internal and external factors, formulate a reasonable and orderly business development strategy suitable for the current situation of enterprises. Identify the market gap, determine the key points of operation, concentrate on the limited resources of the enterprises, and use the good steel in the cutting edge.

Strengthening information work and attaching importance to the collection, development and application of information intelligence has become an extremely important means of competition for modern enterprises. Our tourism related enterprises should also move in time, attach great importance to and effectively implement information work, so as to enhance their ability to respond to the rapidly changing competitive environment and improve the inefficient and passive coping mode.

　　 Emancipating the mind and innovating for survival

After getting rid of the fetters of the old rules and adopting the new competition strategy, Tian Ji can win. If we continue to follow the old competition idea and fight against strong, weak and weak, we fear that it will eventually quit.

Tian Ji's winning way may be denounced as a bad rule, not enough, but in the market arena where the fittest surviving, immutable and conservative may lead to the elimination of bad luck. In our industry, there are many rules or habits which are clear or dark. Though they are outdated, they still rely on people and keep silent. Over time, a "cultural circle" with strong assimilation and exclusiveness has been formed in the industry and enterprises. It has been introduced into the "catfish" that wants to stir up stagnant water, or has become a similar kind of person who is satisfied with the current situation or is soon pushed out.

Some early established and slightly larger tourism enterprises have certain regional influence and market share due to their advantages in advance, and the pressure of survival is relatively small, thus becoming the breeding ground for old concepts and old habits. The small and medium-sized tourism enterprises differentiated from them and their re division make the old business ideas and management methods continue to proliferate and continue. Chen Chenxiangyin, rigid and conservative, always takes the "old experience" as a guide to guide practice, to train new people, seldom reflect on the problems, and rarely improve them. In the industry market, imitation and replication become popular, products serve thousands of people, fresh seasonal products, or new bottled wine, or in a flash follow the wind. The increasingly fierce price war has made families miserable, but they must blame customers.

It is gratifying to say that many new tourism people have carried the banner of innovation bravely. Without the old experience and the restraint of old rules, they can stir up waves again and again. Despite the failure, faced with the threat of imitation and follow suit, it still sticks to the road of innovation and drives the transformation of the business atmosphere with its greater success. Sunrise industry is also full of vitality. {page_break}

　 On enterprise management thought

There is a simple truth in Tian Ji racing, which can be harvested only if we know how to choose. It is because of the failure of a horse to win the whole world. In practice, we often face many similar and more complicated trade-offs. Improper handling will lead to development.

　　 Input output contradiction

This contradiction is very common in business operations, such as advertising, new product development, market cultivation and so on. Because of the influence of many subjective and objective factors, it is often difficult to grasp the amount of expected revenue and the length of the realization time after the investment. Lack of funds and pressure of survival make enterprises eager for immediate interests, so they adopt more conservative strategies.

For example, many small and medium travel agencies always want their advertisements to receive orders immediately, but the occasional "tofu block" is neglected and drowned because of "face born" and "cheek". In addition, the product is not innovative, advertising is not creative, it is difficult to arouse interest and concern. The "sweat and money" that has been thrown into the teeth has ended up in a big way. Since then, it has been more "willing to invest" instead of focusing on inefficient sales promotion and leaflet advertising.

In terms of market development, the concept of most enterprises still stays at the level of "finding customers", always thinking about which corner, and large customers who have not been discovered, but rarely work in development and cultivation. As soon as summer comes, it rushing to rush to rush to school and homogenization of product services, forcing schools to decide by bidding. The result is that the losers are great, and the winning bidder is not. A price war, no one is SINGER. If you have sponsored school sports meetings and student social activities, if you can invite teachers and students to taste your "summer camp" new products in advance, your company and products will not be embarrassed by "bidding".

Lack of market cultivation, product innovation and customer marketing management "target=_blank> relationship marketing awareness and ability, lack of" big cake "input, only the desire to divide up, will only get less and less.

Compared with travel agencies generally "cherish the investment", it is the "big hand" of many tourist attractions enterprises.

Because of the support of the government or the "big money east", and the early opening ticket receipts, they are often willing to invest, frequently at one hundred thousand, hundreds of thousands or even millions. Lack of systematic market development planning guidance, lack of rational choice of market goals, media goals, blindness of advertising volume and frequency of delivery, making the cost of doing ten yuan can do well, but costs hundreds of thousands of dollars. The blind investment of large amounts of funds in the early stage led to the lack of funds for further development and the rapid aging of resources. The short boom brought about by capital bombing and fresh listing was soon replaced by depression.

Training and establishing a scientific outlook on business development and conscientiously learning and mastering modern management theories and methods and skills can reduce mistakes and avoid detours.

　 Contradiction between "weaving net" and "fishing"

Weaving nets in order to catch fish, create enterprises such as weaving nets, but also for profit. However, weaving is wrong, catching is difficult to weave, contradictions arise. When dealing with this contradiction, we often lose it to simplicity and lose it to quick success and instant benefit.

Or hastily built grass group or well-equipped luxury division, once the business license has been obtained, they haste to join the "fishing" ranks. Many subsequent business management problems have made the performance sluggish and the business situation difficult to open for a long time.

The warehouse is not strong enough to be woven, and the loosening and breakage caused by continuous fishing can not be repaired in time. The bigger the leak, the more damaged it is. Though I have worked hard, I have gained less and less. There is no imagination for fish, but also patience for netting.

One ship, one net, and several sailors are not enough to gain more and better. We need to constantly "weave" and "fill", we need to know the fish area, cooked fish and fish, we need to learn the skills of navigating and fishing.

In some enterprises' "weaving" and "bu" work, there are two problems. First, only heavy hardware configuration, ignoring software construction. Equipped with a microcomputer, but mostly used for typing, the website was built, but it was a "dead net". The lack of software such as system, mechanism, norm, standard is our "loophole"; the two is to do basic construction and ignore development and construction. The world is changing, the environment is changing, the market is changing, and the opponents are changing. To cope with the increasingly rapid and increasingly complex changes, we must attach importance to the building of enterprise resilience. Information technology, process reengineering, organization reengineering, flat structure, learning organization, knowledge management and other new concepts and means of management are all good strategies for modern enterprises to cope with changes and remain unbeaten. However, for the tourism enterprises lacking in basic management and management ability, we should not only do a good job of static infrastructure construction, but also do a good job of dynamic development and construction. Life is endless, and weaving is not enough. Our weaving work is a long way to go. {page_break}

　 Decentralization and decentralization

With the expansion of the scale of enterprises, in order to solve the problem of increasing management span and so on, in order to improve the decision-making efficiency and speed of enterprises, their decision-making power should be further devolved to the forefront of the market, and the organizational "flat" transformation needs to be carried out. For small and medium-sized tourism enterprises with poor management ability, decentralization and rational distribution are the necessary means for enterprises to have clear division of labor, clear responsibilities and arouse the enthusiasm of workers, so as to give full play to their collective role.

Some of our managers have been accustomed to power and dominance for years. Although many people realized the drawbacks of "dictatorship" and began to try to decentralization, they did not give up their hearts. Concerns such as the safety of customers' resources, the competence of subordinates, the abuse of authority and the decline of prestige, make them intervene intentionally or unintentionally, even interfere with the decisions of their subordinates. This not only discourages the enthusiasm of their subordinates, but also leads to the passive dependence on the spread of ideas in enterprises.

Decentralization is like a double-edged sword.

When the scale of decentralization and the authorized persons are well handled, the effect is very good. Otherwise, it may lead to confusion. However, moderate and timely decentralization is necessary for the development of enterprises. Therefore, we should have a clear and rational understanding. If the negative impact of the early stage of decentralization is regarded as a reasonable cost input to improve business efficiency and promote the development of enterprises, the adverse effects should be borne. In order to put in a good return, as a leader, we need to help our subordinates to help them, but we should guide them to make good use of power (but only to help, avoid interference and tolerate mistakes). After decentralization, the focus of the work of the enterprise leaders is to focus on strengthening the construction of relevant systems, and to block the possible decision-making mistakes and loopholes in management. In this way, we can avoid the embarrassment of chaos and unity.

　 Contradiction between "rush field" and "big field"

This is a pair of go chess terminology, "rush field" is immediate, partial "dead alive", "big field" is the overall strategic point. Sometimes, "rush field" means "big field". Sometimes, "emergency field" is not "big field". Those who enter the road are most concerned about the "dead and alive" in front of them. They often struggle to win the battle, but they are always passive or defeated. A good chess player is best at "abandoned son", with a small and partial effort to win the overall situation.

In the heavy pressure of competition and survival, many of us often fail to distinguish between "emergency" and "big field", urgent and important relations, and can not reasonably choose. Day after day fire fighting emergency, lack of calm inspection and judgment, like those trapped in the marsh, the harder they struggle, the deeper they sink. Giving up a meaningless struggle and calmly seeking a good way out of difficulties is a wise choice. In practice, it is not wise to work hard, just like drinking poison to quench thirst, not only lopping up opportunities for development, but also moving us away from the road of survival and development. The two case requires caution.

First, look at the present and disregard the long term. Excessive exploitation and utilization of existing business resources, excessive reliance on a few "able people", neglect of new resources, new products and new business development, neglect of collective capability building and market development and cultivation result in shrinking competitiveness of enterprises and insufficient development potential. Second, we only focus on profits and neglect efficiency. In some enterprises, as a pillar of their survival, a business has long been the main source of profits for enterprises. Although its investment and operation efficiency is very poor, it is still the focus of business and investment, occupying most of the enterprise resources. Although some of the smaller profit sharing businesses, though their profit margins and development potentials are much higher than those of "key businesses", they are not paid enough attention due to the "lightweight" of profits.

We cannot transfer key business in a timely and rational manner. We can not abandon the "main industry" with high investment and low output in a timely manner. We will put a large number of limited resources in inefficient and even losing vitality business projects. When the physical strength is exhausted, the disaster will soon come to an end.

Due to the weakness and lack of resources, we must comprehensively examine our business and adjust the investment structure and management structure as soon as possible. We should dare to negate the past, deny the "sunset" business, focus on limited resources, develop and seek viable business projects, and cultivate new and efficient profit sources, so as to improve the efficiency of resource utilization and seek growth and development.

The above phenomenon is based on generality and can not be generalized. Objective dialectics and adjusting measures to local conditions are the basic principles that every enterprise should follow in the process of learning and practicing.