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Faure Eli Gia: China'S First Life Menswear Brand

2010/12/14 16:50:00 335

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Recently, Hongkong Faure Eli Gia Garments Co., Ltd. successfully signed with the international film king Xia Yu. This marks the start of Faure Eli Gia's marketing strategy based on celebrity endorsement.

In the eight years since its founding, it has been based on the Central Plains.

Faure Eli Gia, who has been diligently working in a low profile, insisted on "grasping both hands" at the beginning of brand building.

strategy

That is to say, grasp the product line and catch the terminal store.

Just as Mr. Lu Yingzhou, chairman and general manager of the company, said: does a company have a sound product line to support terminal operation? Is there a strong product category that can attract enough consumers to support terminal operation? It is one of the important factors of brand success.

In addition, the building of brand terminal image is also particularly important. What attracts us into a store that may not be ready to enter? What makes us slow down and choose carefully? It is image, just like beautiful people we will like, and consumers also like the brand built by terminal image.

A good image can not only attract consumers into the terminal, but also directly reflect the brand value.

In addition, coupled with marketing tools and marketing teams that are suitable for their own brand, they will create an excellent brand.

In the fierce competition of China's men's wear market, there are nearly 200 brands of men's wear brand stores in Central Plains, which already enjoy high brand awareness and reputation in Central Plains.

As Mr. Lu Yingzhou, the helm of the man's brand, he has more lofty ideals and aspirations. He is actively planning the next expansion plan to find a breakthrough for further promotion and take-off of the brand.

Signing Xia Yu was the punch of Faure Eli Gia's brand expansion in 2011.

As an international movie king Xia Yu, his unique freedom, sunshine and personality breath coincides with the brand image of FL. It also properly deduces the fashion design, exquisite and taste design concept of FL.

Coupled with Xia Yu's active efforts, diligent and dedicated screen image, the attitude towards life for family and dreams is highly resonated with the brand spirit of the company.

The plan to cooperate with the famous fashion consulting organization, UTA Fashion Management Group, is another move of Faure Eli Gia's brand expansion in 2011. Faure Eli Gia hopes to tailor courses for Faure Eli Gia by UTA founder Yang Dayun, further improve the management of the company's internal management and terminal stores, and further improve the management capabilities of terminal stores and the profitability of single stores.

In the next stage of brand promotion, he also plans to invest heavily.

television

And a series of promotional activities such as the centralized advertising of professional print media, the graphic design of the whole country and the building of terminal brand image have also started.

Faure Eli Gia hopes that through the marketing strategy of star endorsement, the brand value can be promoted and the brand will take off again.

In the foreseeable two years,

brand

It is bound to add strength to the development of China's first life menswear brand.