Internet Entrepreneurship: ZHENG Ke'S "War Within Three Kingdoms" Legend

In December 17th, the Alibaba online trade fair, which has been away for another year, will once again be held in Rong. At that time, the fair will set up a platform for communication and learning between Chengdu Internet operators and the national network providers, helping Chengdu's Internet operators grow more quickly and inject new impetus to Chengdu's e-commerce.

According to statistics, at present, the number of direct employees of e-commerce in our city has reached twenty thousand, and this number is still rising. Besides Chengdu people, the rapid development of e-commerce in Chengdu has attracted the attention of practitioners in related fields all over the country.

Therefore, on the occasion of the sixth network goods fair in Chengdu, the newspaper will start from the online entrepreneurship of the university students in Chengdu, the pformation of traditional enterprises through the network, and the development of their own brands through the network, etc., and go into the network entrepreneurs of Chengdu Taobao venture garden in close proximity. Together with readers, they will analyze their entrepreneurial process together and witness the growth of the network operators.

In Chengdu Taobao business park, there is such a group. Their venture capital is very poor. In the eyes of outsiders, they always have a childish smile. They have no complaints about their careers for several days in a row. They are the entrepreneurs of college students.

Fourth winners of e-commerce competition for university students in Chengdu

After 85, college students are passionate, full of dreams and innovative.

Born in 1987, Zheng Ke liked to play games from childhood. After successfully entering China Civil Aviation Flight Academy, he began to plan to engage in games related industries later.

After graduating in 2009, Zheng began to plan to create a game company in Chengdu. After an investigation, he found that the competition of Chengdu animation and game industry is very fierce, and he is not a master in the game development industry. He knows little about game software development.

At this point, he found a desktop game - "War Within Three Kingdoms", who loves to play games, and was sensitive to the fact that this game would be loved by the players in Chengdu.

The product was then negotiated through consultation with War Within Three Kingdoms manufacturers.

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Seeking partners to work together

In October 2009, ZHENG Ke's registered company began its operation. Meanwhile, its online shop on Taobao's "middle reaches of Sichuan" officially opened its doors.

Zheng Ke recalled: "when we first started business, we only slept for a few hours every day, leaving all the time to deal with suppliers and customers."

But unexpectedly, only three months later, he earned the first barrel of life - 10000 yuan.

In order to better carry out daily business, Zheng Ke also found two partners by publishing recruitment information. One was Wei Xuan from Southwest Jiaotong University, the other was ningdapeng from Sichuan University. In September 1st this year, three people officially entered the Chengdu Taobao Pioneer Park. Now, three big school graduates earn 20000 yuan a month.

Agency sales also develop independently.

"Just acting as an agent is not a long way to survive in the price gap."

Although the business performance is good, but how to develop a suitable survival mode is what ZHENG Ke has been thinking about: "I have just worked with a company to develop a new board game" tied up Frank ", is about to launch an internal test in Chengdu, and then will start public beta.

Constantly looking for the market trend of table tennis and developing a table tennis match with market demand will become our survival mode.

In ZHENG Ke's view, compared with other industries, online entrepreneurship is more suitable for college students.

He said: "the characteristics of online entrepreneurship are low threshold, small risk and fair competition.

This is more suitable for poor students. "

At the same time, he also believes that online entrepreneurship will speed up the maturity of college graduates compared with company staff, so that students with innovative, passionate and theoretical foundation will be more close to market demand and serve the market more steadfastly.