The Role Of Exhibition In Economy

Exhibition is a form of economic exchange with both market and presentation.

In ancient times, it played an important role in economic exchanges.

In modern times, it still plays a role in many aspects, including macro economic, social and micro marketing functions.

Exhibition is a form of economic exchange (circulation). Exhibition is the main channel of human economic exchange, and now it still plays an important role.

The exhibition is a special circulation medium, which is the same as wholesale, retail and other circulation media.

Through the exhibition, buyers and sellers sign contracts and conclude pactions, but the exhibition also has its particularity, which is different from other circulation media.

In each industry, the percentage of the exhibition is 85.1%, the percentage of pportation, communication and public service is 75%, the percentage of the wholesale participation is 78.7%, the percentage of the retail account is 37.8%, the percentage of finance, insurance, real estate is 57.6%, the percentage of service is 34.4%, and the percentage of advertising and propaganda is 33.3%.

The exhibition can show the trend of economic development. The German government as early as 50s pointed out: economic development can be reflected in the exhibition, and the exhibition also affects the economic development.

There are two sides to the relationship between trade exhibitions and economic development.

On the one hand, the economic development determines the rise and fall of the exhibition and is reflected in the exhibition.

On the other hand, the keynote of the exhibition will also affect and stimulate the trend of economic development.

In developed countries, large scale comprehensive economic and trade exhibitions have basically disappeared, and many professional exhibitions can only reflect the conditions and trends of their respective industries. Therefore, we must analyze and grasp the trend of economic development on the basis of observing a series of professional exhibitions.

Western Schmidt Schmid (M.) proposed that trade fairs are the only market medium that can provide data about the trend of economic development.