What Is Good Display Design?
To carry out the Grand Prix of display art, the goal is to identify good designs and promote the improvement of the national display art design level.
To determine the so-called "good design", we must first put forward certain criteria.
No standard or standard is not uniform, so the award activity loses its basis.
As the exhibition design of a project, its quality standards such as firmness, safety, timeliness, economy and so on are relatively intuitive and have detailed data. However, as a kind of art, the standard of exhibition design is not so simple. The subjectivity and artistic originality of displaying the artistic image of a design often seem to be "fair, fair and reasonable."
However, people's minds are interlinked. They can not violate the universal law of the creation of human lights, but they are also true. Their comprehensive evaluation criteria can still be found.
1, integration and unification of integrity standards is the first criterion of display art.
Uniform form, unified color, unified technology and uniform style.
In short, good design is very clear in terms of the order of art forms.
2. Creative standards. The ultimate goal of any art activity is to create.
Creation is the main feature of the new century.
The creativity of display design is mainly reflected in the originality of originality and the originality of artistic image.
This unique image gives impact, shock and excitement to people. It makes people memorable, giving full play to the most effective market, and achieving the most effective image pmission.
Such creation involves the positioning of form, the imagination of space, the selection of materials, the peculiar structure, the processing of colors, and the novelty of methods.
3, the age standard can also be called the conceptual standard.
The concept of the times is infiltrating every cell in the exhibition of art and design.
In contemporary era, exhibition design should embody the following viewpoints: new concept of integration, humanism, space-time concept, ecological concept, system concept, information concept and high-tech concept.
Concretely speaking, we should pay attention to the following five aspects:
A, open space environment, pparent liquidity, plasticity and organic.
Give people freedom, give people a cordial, so that people can feel, know, freely enter and enter, visit and exchange.
B, the essence of the exhibition information.
We must strictly implement the requirements of fewer and more sophisticated.
C, realize the integrated color effect of solid color "interactive reverberation", and attach importance to the application of no color series.
D, try to adopt new products, new materials, new structures, new technologies and new technologies.
Active use of modern photoelectric pmission technology, modern screen imaging technology, modern artificial intelligence technology and other high-tech achievements.
E, attach importance to the use of free curve and free-form surface of software materials, and pursue the organic effect of display environment.
4, industry standards can also be called functional standards.
It is mainly about the unity of form and content.
The booth design of metallurgical industry is not the same as the booth design of "daily chemical" industry.
5, the design of cultural standards should have a prominent style and taste, of which regional and national cultural traditions should have a natural expression.
It reflects the root characteristics of development under historical succession.
6, environmental standards] the bread here contains two meanings.
One is that any objective existence of beauty is in the south of a specific environment. Good design must be the product of full study of "neighborhood" and surrounding environment, and must be "mutually beneficial" with the environment. Secondly, any good design will not cause environmental pollution, and must meet the requirements of the basic state policy of "sustainable development".
In short, good exhibition design should adhere to the unity of content and form, unity of whole and part, unification of science and art, inheritance and innovation.
If you want to evaluate the good or bad of the display design from a certain angle, this angle is the aesthetic angle.
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