The Ninety-Ninth China Footwear Industry Leather Goods Fair

Time: -3 June 1, 2011

Location:

Support unit: Ministry of Commerce of People's Republic of China

Sponsor: China general merchandise business association

Organizer: Shanghai Baicheng Business Service Co., Ltd.

Support media: CCTV, Sina, economic daily, China financial report, Guangming Daily, Securities Daily, first financial, China economic times, economic observer, China Industrial and commercial times, Oriental Morning Post, Time, Xinmin Evening News, Shanghai business daily, brand and consumer goods weekly, China apparel news, Beijing leather, China leather, business information, passage, clothing guide, shoes world guide and other mainstream media.

Exhibition scale: 1000 booths

Exhibition planning: comprehensive exhibition area; fashion leisure area; leather goods; luggage area.

Professional audience structure: more than 1000 large and medium-sized department stores nationwide, the most representative chain retail shoe city in China, agents and retailers of the footwear industry in the whole country.

Summary: in 2010, the central economic work conference stressed the need to promote the pformation of the mode of economic development, and "promote consumption and protect people's livelihood" as the main starting point.

The blue book believes that China must fundamentally reverse the current unbalanced economic structure, solve the problem of insufficient consumption from the source, speed up the pformation of the mode of economic development, promote technological innovation and independent brand building, and improve the quality of economic recovery and sustainability of development.

At the same time, the consumption potential of the Chinese market is being stimulated, and China is becoming the "world mineral resource".

As an exhibition of China's authoritative professional shoe and leather products exhibition, the ninety-ninth China footwear industry and leather goods fair and the exhibition of famous brand shops will firmly implement the national policies and guidelines in 2011. As always, we will promote domestic and foreign shoe leather brands to deepen the Chinese market and cooperate with each other to help promote the development and development of leather shoes brands in China's footwear industry.

Build an exchange platform to provide opportunities for negotiation.

In line with the establishment of "

Core power - shoulder sales and R & D

1) tens of thousands of high quality professional buyers gathered at home and abroad.

The success of any exhibition depends not only on the quality of exhibitors, but also on the number of professional spectators that match them.

A number of measures

The exhibition has attracted professional audiences through various measures.

There are not only professionals who run invitations in the market all year round, but also try to attract the professional audience with the high specification and high level of the exhibition itself.

This exhibition will strictly control the quality of exhibitors, provide quality buyers with matching resources, and gather strength through activities.

Deep and broad

Compared with the previous exhibition, this exhibition pays more attention to the depth and breadth of invitation to chain business enterprises and excellent channel providers. From the perspective of participating enterprises, we invite matching department stores, retail shoe cities, and channel providers.

Shanghai Baicheng Business Service Co., Ltd., an exhibition organizer, has been deeply involved in enterprise and brand marketing channels for many years, and its professional audience resources can well meet the diversified needs of various brands.

Department store personages

Combined with China's general merchandise business association, it invites large and medium-sized department stores such as state-run, joint venture and private enterprises.

There are more than 1000 members in China's 100 provinces and 31 provinces, autonomous regions and municipalities directly under the central government.

The association has more than 50 member associations, including provincial and municipal department stores, trade associations and cross regional department store associations.

Chain shoe city

The first China retail chain shoe city council sits on the resources of the national retail chain shoe city. Who will work closely with the "China shoe industry retail Summit Forum" to discuss the development plan of China's retail chain shoe city? Who will compete with it?

Quality channel providers

The contractor has ploughed many years in the shoe industry channel, and has deep cooperation with the professional magazine "the clothing guide, shoes world guide" and the exclusive department magazine of the department store.

The professional publications of the industry are issued to the national shoe industry channel, and Unicom manufacturers and distributors have accumulated many excellent agents and retailers resources by issuing and serving the pertinence and effectiveness of retail markets and wholesale markets.

2) integration of design and research area

The exhibition will invite KENZO, Lssey Miyake, Wu Gang, Chen Jianzhong and other internationally renowned design masters to participate in seminars, exchanges and cooperation in shoes and leather industry.

The homogeneity of domestic brands in design has affected the enhancement of brand value to a certain extent.

How to boost the competitive advantage of enterprises is the focus of this exhibition.

Through in-depth exchanges and cooperation with international brands and famous designers, boosting product development of enterprises will gradually achieve the level of international competition, which will be the only way for the development of domestic trade enterprises in the future.

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Core features - focus on professionally and professionally.

1) focus rule, let a beam of light burn the night sky.

Accumulating experience of the last exhibition, the exhibition continues to strengthen the concept of "brand" and make professional brand shoes exhibition, with more precise services in line with industry segmentation.

2) structural layout, rich category and convenient service.

According to the professional audience's moving line design, the structural layout is introduced, and some regional concepts such as women's shoes, children's shoes, sports shoes and leisure shoes are introduced. A unique style pavilion reflects the unique feelings of different categories.

3) experts from shoe leather industry in department stores discuss brand development plans.

4) the theme Salon of Chinese and foreign designers.

Topics exchange and confrontation, direct the industry disease, torture the bottom line of the industry, let the inspiration in the communication burst, let the point of view collide in the confrontation.

Through the works display, auction activities, topics and other forms to promote the upgrading of China's footwear industry design level, from imitation to originality, from manufacturing to creation.

5) China retail chain shoe city council held its two session.

Chain heroes and regional leaders gather to discuss development plans.

6) China footwear retail Summit Forum.

How to make a difficult choice at the crossroads under the changing circumstances? How should the experience be explored by out and new mode?

7) colorful 2011 autumn and winter trend new products release.

Connecting the world, showing off the T stage, the autumn and winter will no longer be heavy, the more colorful, the more gorgeous, who is the color player NO.1?

8) exclusive data release.

In 2010, who topped the list of best sellers in China's shoes industry, who was the dark horse in the industry and who became king in their respective fields?

Exhibition value - value decides everything.

Maximize product promotion

Face to face with the professional audience, so that the best brand and product promotion, but also allow the brand to accept the best test.

In the past exhibitions, we invited Mr. Ma Xin, Shanghai Bailian Group, Mr. Jin Yuhua of Beijing contemporary shopping malls, Mr. Xun Zhenying of Guangzhou general merchandise enterprise group limited, Mr. Xiao Shixin of Chung Bai group and other representative industries in the department store. They have insightful and highly recommended suggestions for many enterprises to find the direction of brand development, and also opened the door for upgrading the channels for relatively mature brands.

Maximize business opportunities

In 2011, the ninety-ninth China footwear and leather goods fair and the exhibition of famous brand shops will invite 1000 department stores, more than 200 professional spectators, 3000 outstanding agents and retailers.

Exhibitors can display products to buyers with different needs through the exhibition. From the product itself, to the corporate culture and then to the service, buyers can directly and comprehensively understand the brand of the exhibitors, and the chances of facilitating cooperation will be much higher than that of a single visit.

Maximizing the effectiveness of brand publicity

The exhibition will invite more than 100 well-known media to cover the whole story. Through the media, different information will be released to the exhibitors before the exhibition, during the exhibition and after the exhibition, so as to fully expand the influence of exhibitors in the industry and enhance their visibility and reputation in the international, domestic and Industry sectors.

Maximizing the scope of information exchange

As "China's authoritative professional shoes and leather products exhibition", the ninety-ninth China footwear industry leather goods fair and the "famous brand shops" docking exhibition held in 2011, shouldering the construction of international and domestic footwear and leather goods and bags industry trading platform and promoting the entire industry in the international discourse power.

Therefore, this exhibition will make great influence on the exhibition, and directly attack the hot spots, doubts and difficulties through the corresponding brand activities, expand the scope and scope of the information exchange in the industry, and make effective information services for the enterprises.

Scope of exhibits

In Italy, Spain, Portugal, Japan, Taiwan, Hongkong, Macao and other countries and regions, and Fujian, Guangdong, Zhejiang, Sichuan, Chongqing and other provinces, the main products are shoes and leather goods.

Exhibition fee

Standard booth (3M*3M): spotlight 2, folding chair 2, negotiation table 1, Chinese or English linen 1, 5A power socket 1 (not for illumination).

The first floor of the exhibition hall: RMB15000 yuan /9 flat Pavilion two and third floor: RMB12000 yuan /9 flat rice

Special booth (36 square meters): special booth does not contain any items.