Match Marketing: Buyers And Sellers Become A Family

The mode of commodity trading can be divided into two kinds in the final analysis: one is selling price but no buying price, the other is selling price and buying price.

The former means that the buyer has no bargaining power, which is a prevailing market paction condition.

Although the macro supply and demand determine the basic price of commodities, in the micro aspect, the price strategy of specific commodities, or even the extent of discount sales, are separately formulated by the seller.

The latter means that negotiated pricing between buyers and sellers is more common in wholesale or non mainstream commodities.

For example, "booth trading", one way bargaining, or "exchange type" open auction and auction.

Obviously, only the purchase price is not sold (that is, fully priced by the buyer) is extremely rare and negligible.

For a long time, consumers are weak in most cases. They only have the freedom to buy and not to participate in pricing.

Until today, "overcapacity and lack of demand", the situation is beginning to change. It can also enter the stock exchange, and consumers can buy Haier appliances like Haier shares.

Transformation of modern circulation direction

It starts from production, then circulated, and finally arrives at consumers.

In the period of shortage economy, supply can not meet the demand, so we must focus on production.

But when the capacity is relatively surplus, if the center of gravity is still expanding production, it will only aggravate the waste of resources, and may even erupt an economic crisis.

Now our urgent task is to boost consumption. We need to get rid of the embarrassing situation of heavy production and light consumption. We should put consumption at the forefront and become "consumption, circulation and production". First we need to collect the demand for scale and reverse it to allocate resources.

After the consumption and production are dropped, the position of circulation is still in the middle.

Although the location of circulation has not changed, the connotation of circulation is undergoing great changes.

Modern circulation is changing from the traditional role of agent relying on production to the role of broker who relies on consumption.

From the point of profit structure, after the incarnation of consumer brokers, the circulation link will no longer earn the difference between the upper and lower prices of "buy low and sell high", but the Commission of both parties or parties.

It can be imagined that the traditional supply and demand meeting forms, such as the Canton Fair, the economic and trade fair, the new product presentation conference and the material exchange conference, will gradually change from the protagonist to the supporting role and exit.

Match trading communication credit

As the old saying goes, "a boat shop has its feet and teeth, and it should be killed without guilt."

The so-called "tooth" means to be an intermediary for matching business. The representative is a smooth matchmaker. Sometimes he is deceive two times. Sometimes he feels that the lack of media etiquette is a good way to get rid of a good marriage.

However, the intermediary industry has not disappeared, and the reason is very simple. After all, bad intermediary is an individual phenomenon. The intermediary that adherence to professional ethics can actually reduce paction costs.

From the highly respected elders in the past to today's "organic food", "AAA level credit" and "crown shop", the function of intermediaries is to communicate the supply and demand of credit media.

Consumers show the scale demand, can achieve on-demand production, but consumers can not master the information of all goods, raw materials, manufacturing processes, channel prices and so on. Manufacturers are also worried that consumers will break their contracts in the middle of the road. Therefore, a professional and honest consumer brokerage agency is needed. On the one hand, we need to collect and determine the needs of consumers, and strictly control the quality of commodities.

A successful intermediary brand equals a credit mark.

According to the different requirements of demand and commodities, credit signs will also have a series of standard combinations.

For example, a consumer is going to move to a new home in three months, and the home appliances need to be purchased and replaced by a Haier refrigerator.

Consumer goods can be landed at this time.

To ensure the certainty of the paction, the buyer or seller should pay a certain amount of margin (supervised third party account) to the matching trading system and pay a certain percentage of the formalities.

For orders that are not traded, they can be expired or cancelled, and the deposit will be returned to the original account.

The commodities that match the trading system should be as wide as possible, giving consumers more choices and more convenience.

If a consumer earnest 100 yuan deposit each month, he can get 1000 yuan daily necessities credit line. After receiving the satisfaction of the goods, he will repay the money to the bank account as a credit card, and the credit system will be established.

For a refrigerator that has been ordered, if it is not wanted, can it be sold before the delivery date? Yes, it can be sold as long as someone buys it.

It is a contract that is sold at this time, a right of goods, and a consumer savings.

The mutual consumption of savings can effectively avoid the risk of capital operation, and at the same time, it has the function of activating pactions and attracting participants.

No matter how devaluated, the right of goods will not become a pile of waste paper. Finally, there will still be marked goods that can be consumed.

The biggest function of matchmaking trading system is price discovery.

If the price of Haier refrigerator is 2000 yuan, it is in a state of being unsalable, so we have to reduce the price, but we do not know how many people will buy it when it comes down to what price.

With the order data of the matching trading system, how much is willing to buy 1900 yuan, how much is willing to buy 1800 yuan, the psychological price of consumers is clear at a glance.

According to the quotation system established by buyers, there will be no waste.

Of course, the paction price jointly priced by buyers and sellers is naturally cheaper than the standard price in other spot markets, which is the rate of delivery.

The products of the matching trading system are all standard and need no single selection.

The standard here has two concepts: narrow sense and broad sense. Narrow sense refers to the standard of standardization of industrial production. In general, it refers to the standard of credit mark formulated by consumer brokers.

At the initial stage, there is no alternative but to do so.

With the continuous improvement of technology, the possibility of matching non standardized products is increasing. One day, consumers' personality preferences will match the customized production of manufacturers.

Make up difference between goods and currency

The most ideal commodity paction may only be seen in the barter exchange of textbooks, and an ax should be exchanged for two sheep.

In fact, because goods are objective, concrete, and discontinuous, and utility is subjective, abstract and continuous, it is impossible for every commodity to meet your needs exactly.

Perhaps because of the color of wool, perhaps because of the sharpness of the axe edge, it may be purely a personal feeling, and the effectiveness of one side may be higher or lower than the other.

We can not assume that the prior utility is necessarily equal because of the exchange after the event.

There may be some differences, but only temporarily ignored.

The development of productive forces has made people have more choices while money is involved in commodity exchange, but the difference between commodity and utility still exists.

Scale efficiency can reduce costs, so enterprises can only make a standardized commodity suitable for "average personality".

It is difficult for any commodity to be sold to consumers to match his needs. Consumers must adapt their products to their own needs.

The individualized consumption preference is not only related to the difference between the standardized industrial products but also to the single currency system, that is, the difference between unit demand price and corresponding supply price.

Because currency can be exchanged for everything, and once it is replaced with equivalent material, it will be lost.

Therefore, people usually spend money only when necessary, while others are buying money at other times.

The order matching the trading system, using the agreed paction price between the two sides, is comparable with the standard price of other spot markets, and has the possibility of seamless convergence between individual demand and standard supply.

And the margin and related quota is the currency used in orientation, and it is a seed currency.

The limited option of subcurrencies can be exchanged for several kinds of goods.

Compared with all things, the demand of several goods has increased, and the exchange rate difference has narrowed as far as possible.

In short, the wider the scope of matchmaking pactions, the more subdivision of standards and the more in-depth the degree, the closer the individual preference and customized production will be. The less the excess capacity and the waste of resources, the larger the scale demand will play, the better the people's economic life will be.