Shishi: The End Of The Year Is Approaching &Nbsp; The "Promotion War" Of Service Enterprises Starts.

Near the end of the year, some enterprise Will take advantage of this great opportunity to sell products. Marketing We must work hard to improve product sales and inventory. In the past few days, stone lion In order to get a piece of cake in the "two sections", some brand enterprises have launched a "promotion war" without gunpowder in advance.

　　 Effective implementation of full bloom

Along with the approaching of the end of the year and the coming of the Spring Festival long holidays, the words of discounts and depreciations of the major shopping malls and franchised stores are full of consumers' eyeballs. Fu Xiaojian, manager of Mu Lin Sen planning department, said that year-end price markup is a major marketing way to rapidly increase sales of products and reduce inventories in order to achieve annual sales targets at the end of the annual sales plan.

Xiao Bing, director of marketing, said that after the company's products came out, they were directly sold to sales representatives, and then sold by sales representatives. This is a distribution system with more work and more gains, so that salespeople and sales representatives can improve their enthusiasm. It is understood that in order to implement the sales promotion plan in a comprehensive and effective manner, he took the top-down execution system, and asked the departments and personnel to cooperate with each other. After a series of implementation, the store manager finally implemented the detailed sales promotion plan to every shop assistant.

　 Cross the cold winter and respond well

After every market golden period, stores and shops will face a sales slack season. In fact, there is no "off-season" for enterprises.

"Two sections" is a peak selling period, but we can't keep our eyes on the eyes. We should make full use of the two sections to sell the fire and burn up the off-season. Lu said that after the Spring Festival, it will mean the coming of the off-season. The company will pay a return visit to VIP customers and residential businesses, and do its utmost to maintain customer groups. At the same time, the company will also use local satellite TV, newspapers, magazines and other media to push the company's brand.

Fu Xiaojian said that the reduction of passenger traffic and sales volume does not mean that sales personnel have nothing to do, which is a good time for performance appraisal and personnel training. Training contents include sales skills, inventory management, display, data analysis, etc. In addition, we can use this time to publicize some common knowledge such as leather shoes maintenance, shoes and clothing collocation skills. A birthday gift can be sent to the customer.

In the off-season, energy is injected into the peak season to make it rush faster. Fu Xiaojian said that in addition to the conventional way, they will also take public welfare marketing methods, and invite customers to participate in public welfare activities of afforestation according to the product positioning. It can communicate with customers and convey brand ideas. In addition, this period is also to meet the new product listing alternation period, and we must prepare for the new product listing. Therefore, there is no difference between the peak season and the off-season. Only when we do the basic work now can we sell more in the peak season.

At the same time, Xiao Bing also said that the company will use after-sales service to increase sales in the off-season. It is mainly the main push service, such as dry cleaning of clothing for customers, deepen customer's recognition of company brand and after sale service, so that customers have the desire or demand to buy the company's products again.