Bosses Share Pricing Experience

The most sensitive person who just opened a shop is probably the three elements of commodity pricing - Geography - positioning. Here are some of my experience on commodity pricing, for your reference and reference.

1, when the business itself was established, it was because of the difference in prices that merchants gradually came into existence. They all said that businessmen could not afford to lose money early, but in fact they also explained the importance of price.

You need to know the average price of the market, you can't get into the high price, and you can't get into the low price. You can't get a cheap new product for a new employee. This is a certainty. Therefore, entering the low price source is more dangerous than entering the high price, and it will cause great problems in the actual sales, and the direct result is pressure.

2, so as a new person do not always think that wholesalers will pit you, will be expensive for you, in fact, most wholesalers have their own reasonable.

3, the next is how the price of goods in the store is priced or how much it should be sold. It is a reasonable price. This problem may always be bothering you, business is good, the price is low, money is not earned, the price is high, the price is high, business is bad, and it is plagued by the peers. The price is lower than your target. You are also troubled by it. This is like a dead end. Where you go is troubled. So it seems that the pricing is not so simple, or there are many factors behind the pricing that directly determine your pricing.

So what are the factors? Let's analyze them slowly.

You bid 50 mark 300.

And then earn 250, ha ha, I think everyone wants to do this, but the problem comes out, this is 250.

Not 260.

So the idea of price tag is not acceptable.

The price is 100 mark 150.

Earn 50.

You have worked hard for a day, got up early, and made 50 yuan in the last dress. You can't afford to go back and forth.

How much do you want to mark it? The newlyweds asked, "I think our problem is coming out. In fact, the number of items is not according to the price of your purchase. It is decided by other important factors. What is it? It should be your style positioning, as well as the positioning of clothing quality.

To tell you the truth, which grade do you want to be in?

To sum up, if you make money, you will never have any money. You will get richer and richer.

Next we will discuss the quality of clothes. If there is no money, there is only one style, and the rich pursue quality and psychological superiority.

Without money, even eating is a problem. It will also pay attention to the quality of your clothes. You can wear it. You can pay attention to the ostentation of the rich, and pay attention to the tone. Of course, comfort is the foundation.

So such a simple analysis, I think everyone should know that to do that category, you want the price elevation, can only do B and C, and the quality is better, you don't want to make money or make money. Fortunately, it can only be done a[, of course, a class do well, but also earn money, but this probability B and C, it is much less.

4, the price is fixed, next is to explore the double factors in the paction process. It is clear that customers should be cheap, do you want to be cheap, or do you want to make a counter-offer?

Here I sum up an experience, or our own lesson in actual operation, that customers are paper tigers, and you first have to be tiger heroes, not to be frightened by paper tigers.

So no matter what style you do, the price can not move. The price is your last lifeline. No one can touch the bottom line.

At the beginning, you would rather change your way to make a loss at the expense of money, in disguised price cuts [for example, giving gifts, buying 2 T-shirts, integral activities, etc.] and you can't reduce the price in the actual business paction, because for the first time, there will be second times, second times, and even after you feel cheap is normal, so that your foundation is gone. How can you make money?

Of course, new people may be under great pressure at the beginning. Without business, eating eggs every day, customers will also give you pressure to say that your clothes are more expensive than others.

None of this is to be taken care of. At the beginning, no business was normal.