Interpretation Of Hotel Marketing Strategy
Nowadays, there are many people in restaurants, but there are many new shops open every day, and many hotels are closed down every day. Embroidery shop. China is a country where people live on food. Many people still enjoy it. But why do many restaurants fail and many restaurants are booming? Thanks to the hotel owners, they have done enough work.
The author lists a few more distinctive and creative hotel sales methods, these ideas may give you some reference.
1, waiting for leisure time.
Waiting time is usually encountered in many restaurants.
Very long
In order to comfort consumers, some restaurants will provide some snacks such as melon seeds and snacks, or provide manicure, or provide magazines, or even provide table games for customers to play.
Franchise conditions.
This shortens the waiting time for customers.
2. Pick vegetables in advance.
Because of the large number of restaurants, in some places, some restaurants have used the system of selecting dishes.
Also waiting, it is better to pick up the food to eat first, and so on when the seat is done, it can be eaten directly.
It saves a lot of time for customers.
3. Careful care for customers.
For example, the famous sea bottom hot pot shop, their care for customers is very meticulous. As long as they know that the day is the birthday of their customers, they will immediately provide cakes, and there will be a circle of waiters to come together to sing birthday songs, so that customers feel as if they have arrived at home.
Also seeing customers with glasses will provide glasses cloth, very considerate and careful.
The children were specially opened up.
Children
The playground allows parents to have peace of mind and children enjoy themselves.
Do business.
4, menu creativity
Today, some restaurants also have many small details. For example, the menu is no longer a traditional menu, it is just the name and price of the dishes, and there is a new fashion element in it.
This is much more than a tasty restaurant. The menu of their home is not so much a menu as it is a beautiful magazine. There are pictures and articles in it. Every dish has its customers' evaluation, pictures, words, origins and so on. It helps people to eat a half and feed a lot of knowledge.
5, innovative hotel style
After all, a restaurant is a big dish. It needs its own style to create every detail.
Husband and wife shop.
For example, there is no decoration in the newly opened peppers restaurant. All of them are desks and chairs in the school. It feels like returning to the University.
For example, there is not a dish in the Jade Restaurant, it is the same. Each plate is made of different jade articles. It is very grand. The decoration style is Southeast Asian amorous feelings. The pink and yellow scarves are everywhere, too delicious.
6, give full play to spare time.
Hotels are usually relatively empty in the afternoon, and the hotel space is also wasted.
So some restaurants are very
clever
They have outsourced the afternoon field to some activity companies to do some activities, collect certain rents, and make them cheaper.
At the end of the event, dinner is just in front of the hotel.
This will make full use of idle time to maximize the efficiency of resources utilization.
Summary: Although the hotel is a highly competitive industry, there are still many good opportunities. The premise is that you must have a creative mind and continuous learning ability to make the best collection of more fashion elements and market needs, and at the same time do a good job of promotional activities. Then you will be able to create another miracle of hotel business.
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