Shengzhou Government Promotes New Silk Road Landing

20 years of development to lay foundation for silk capital

Similar to the fact that British people talk about the weather at leisure, Shengzhou can't get away from their necktie after dinner. Shengzhou has long been an internationally competitive tie industry cluster.

According to Guo Min, Secretary of the Shengzhou municipal Party committee, at present, the tie industry in Shengzhou has 300 million tie ties, 160 million export items and 10 billion yuan output value.

It has been exported to more than 80 countries and regions, occupying 90% of the national market and 50% of the world market.

There are more than 1300 tie enterprises in the whole city, 10 of them sell hundreds of millions of enterprises, and more than 50 thousand have professional skilled production workers.

Shengzhou has more than 1300 of the most advanced computer jacquard looms in the world, accounting for more than half of the total number of similar equipment in the main producing countries. The output of high-grade silk fabric has surpassed the total sum of other major producing countries in the world.

In R & D, Shengzhou has built R & D centers such as neckties, knitted products, large-scale enterprises to establish research and development institutions such as product R & D and design creativity, and has established a global flower design database and electronic library, and research and development capabilities have been continuously enhanced.

At the same time, relying on the powerful radiation function of Shengzhou Chinese tie city and Hongkong tie city of China, and relying on over 3000 salesmen at home and abroad, relying on various offices, agents, stores and monopoly cabinets, Shengzhou silk enterprises have formed a large, extensive and complete market.

A good industrial cluster has created a number of leading enterprises. The sales volume of 10 enterprises, such as BABEI, McDearm, Ya Shi Lin, Qian Dai, Hao Yun Lai, Da Yi, Jia Jia, Tian Jia, etc., has reached more than 100 million yuan, and the largest Zhejiang BABEI group has annual sales volume of 1 billion 800 million yuan.

At present, many famous brands in the world choose their necktie in Shengzhou.

It has been assumed that if the Shengzhou tie goes so far, how long will the rest of the region take the place of the Shengzhou tie? The answer of many entrepreneurs is at least ten years.

This is because after many years of cluster development, the tie industry in Shengzhou has already had the competitive advantage which cannot be replaced and duplicated.

However, as the development environment changes, the necktie garment industry in Shengzhou is facing the bottleneck of the development space being almost saturated, and the total volume has already met the "ceiling" development bottleneck. There are prominent problems of "upstream and downstream" being controlled, flower pattern design, fabric finishing technology relatively backward, lack of independent brand and innovation ability.

Transformation and upgrading will become the only way for the future development of Shengzhou's garment industry.

Old industry raises new Silk Road

"

He told reporters that Shengzhou is promoting pformation and upgrading in accordance with the requirements of "smile curve", based on the "upper, middle and lower" three "travel" to make an article.

Six months ago, Jin Yaoyuan, chairman of Shengzhou necktie logistics Limited by Share Ltd, went to Sichuan to discuss with the local government the establishment of sericulture production base, in order to enhance the ability to control raw materials independently, and to reach agreement with Yunnan, Sichuan, Guangxi and other relevant counties and cities, and develop 980 thousand mu of sericulture production base locally.

Because Shengzhou's annual silk consumption is as high as 7 kiloton, more than 95% of it needs to be purchased from abroad.

"If we want to master the voice of the upstream and downstream, we can not just stay in the process, win by quantity, we need to stretch our industrial chain."

Jin Yao said.

In addition to "stretching" to the upstream, the Shengzhou tie industry is also actively expanding downstream to release cost pressures and gain more profit margins.

"Silk expansion plan", "joint logistics company" and "encouraging overseas acquisitions" have brought Shengzhou ties to the "New Silk Road".

Zhejiang Dan Lu Yi Garments Co., Ltd., based on the European economic fluctuations, has been working with foreign Brand Company to establish terminal sales business in Europe, sharing the terminal sales profits from the other brands, and improving the embarrassing situation of "only 10% of the profit chain" in the necktie processing links.

According to Zhou Qingyu, Executive Deputy Secretary General of Shengzhou necktie Industry Association, to create domestic and global

Zhou Qingyu analyzed: "from neckties to silk industry, Shengzhou has natural advantages. First, the global home textile industry is in an upward stage. Silk textile and neckties belong to jacquard products. The technology, equipment and design are interlinked, and the customer coincidence degree is high.

Two is the world's most advanced computer jacquard loom 60% in Shengzhou, the production of domestic high-grade silk jacquard fabric is the strength of Shengzhou tie enterprises.

It is understood that more than 1/3 of Shengzhou's enterprises have begun to actively develop silk, home textiles and silk knitted apparel products.

In 2009, the total output value of the clothing industry in Shengzhou was 23 billion yuan, and tie products and non tie products had basically been evenly distributed.

To create "Silk City", Shengzhou has good environmental and hardware measures. What is lacking? {page_break}

"To create a real silk capital, we must first learn to do culture."

Jin Yao, chairman of the BABEI group of Zhejiang, hit the nail on the head.

Silk products are rich in cultural connotation, and necktie is the most direct expression of necktie culture.

Sheng Qiuping also believes that cluster is not only a simple superposition of enterprises, but also a universal cultural identity.

The government should guide the development direction of the cluster culture and pform the operation rules of the cluster into cultural identification.

In order to improve the design content, enhance the brand culture connotation and increase the added value of products, BABEI bought the CZC, the necktie design company in Italy's Como area, and established the first necktie flower type electronic database in China, that is, the tie color DNA research library. At present, there are 300 thousand flower types in the gallery archives, and the Hongda clothing company has also opened a design studio in Milan.

In the process of practicing the new Silk Road in Shengzhou, "catching up culture" appeared.

"To do the first", "stagnation is the retrogression", "capital plus intelligence equals wealth", and so on under the influence of some management views, the Shengzhou silk industry in recent years has gradually increased the awareness of scientific and technological innovation.

Government promotes new Silk Road landing

The development of tie industry in Shengzhou is inseparable from the promotion of the government. A top-down government strength has brought the Shengzhou tie industry to a new height.

In the 90s of last century, the establishment of China's tie City, the Shengzhou necktie Industry Association and the China Apparel Association apparel Specialized Committee were established in Shengzhou, providing strong hardware and software foundation for industrial development.

In particular, the Chinese necktie Festival, which has been held for the ten time, has promoted the necktie product to works of art, greatly improving the cultural value of the necktie and its popularity and influence both at home and abroad.

Sheng Qiuping said, "the government has always made one hundred percent efforts in guiding and supporting Shengzhou's tie industry to become bigger and stronger."

According to him, in order to make the new silk road truly landing, the government will focus on creating a space platform, marketing platform and public service platform to serve the modern silk cluster industry, so as to enhance the carrying capacity of the industrial development.

To this end, the government built a new China (Shengzhou) necktie city logistics center project, the national necktie clothing quality inspection center and the Shengzhou tie tie industry science and Technology Extension Center, which has achieved initial success in the incubation center for hi-tech incubators. With the Alibaba group, it established the "Shengzhou cluster industry e-commerce District channel". In addition, it further strengthened the docking and cooperation with universities and research institutes, and tried to attract famous schools to Shengzhou to set up an innovative carrier.

It is reported that the Shengzhou municipal government will invest 2 billion 400 million yuan in the major technical pformation projects of tie clothing.

In addition, led by leading enterprises such as BABEI and medland, the development of common projects of professional logistics companies, scientific research centers and sales platforms involved in many enterprises has been continuously promoted. It has avoided duplication of construction, integrated resources and nurtured productive service enterprises, changed the pattern of small and complete production enterprises, refined the division of labor, and is conducive to further strengthening and strengthening industrial enterprises.

At present, the pformation and upgrading of tie industry in Shengzhou and the construction of modern silk industrial cluster have made some progress. The industrial coverage has expanded further, and the product category has been gradually increasing. The industrial structure has extended to both sides of the "smile curve", and the core competitiveness of Shengzhou's products has been continuously strengthened.

Good industrial clusters, positive government initiatives and strong guidance from the association have enabled Shengzhou to have the right to challenge the world and have the right to speak.

In early 2009 and October 2010, in order to cope with the financial crisis and pressure of rising costs, Shengzhou's tie industry successfully increased its price through negotiations two times.

Shengzhou is striding forward on its own new silk road.