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    Exhibiting Knowledge: Finding The Right Position And Achieving The Goal

    2010/12/22 18:02:00 47

    Exhibition Knowledge Objectives

     

    stay

    Exhibition

    scene

    Attract investment

    The function is gradually weakened today, if we want to give full play to it.

    Exhibition

    There is only one way to function.

    Exhibition

    The goal is to turn the target into a target.

    Exhibition

    from

    Attract investment

    The conference became a signing convention.



     


    Clothing in recent years

    market

    Fierce competition, some leading

    brand

    In the CCTV invested a lot of advertising to create popularity, under the strong advertising offensive, a number of two or three lines.

    brand

    It's hard to get enough money.

    brand

    High quality agents with strong sense of experience.



     


    A

    brand

    It is a medium-sized business.

    Leisure clothes

    Min faction

    Men's wear

    The enterprise will be promoted to the whole country through the form of agency system with headquarters, provincial agents and two level franchisees.

    Although the company has been operating for more than 10 years, there are still half of the country's blank provinces.

    brand

    And agent groups are in a weak position. Therefore, we should quickly expand our sales network and attract a number of powerful agents to join us.

    brand

    The key to the rise.

    The purpose of its participation in CHIC is very clear.

    Attract investment

    On 2006CHIC, we use deep marketing techniques to make A in the two or three line.

    brand

    Miracles, signed six provincial agents at a time, and the provincial network basically covered the whole country.

    The six new provincial agents only opened more than 130 stores in the second half of 2006, and A enterprises turned their losses into profits at the same time.

    his

    Exhibition

    Attract investment

    The way is worth learning.



     


    Identify accurately

    Location

    Lock target



     


    We often hear business owners complain:

    Attract investment

    In the season, our people also went out in batches, and the travel expenses had been spent quite a lot, and there were few customers actually signed.

    Where exactly is the problem? We have diagnosed more than a dozen medium-sized enterprises in succession.

    Attract investment

    After the dilemma, it was found that the core issue is matching, that is to say, these business people did not find the target customers, and did a lot of useless work.

    To find the right agent, first of all, be clear about yourself.

    Location

    Identify which category you belong to.

    market

    Is it a first tier city or a second tier city or a three or four tier city?



     


    Take A

    brand

    For example, the

    brand

    Business is business.

    Leisure clothes

    The products are mainly jacket and suit, the price of jacket is between 300 yuan and 700 yuan, and the target group is mainly working class.

    this

    Location

    Obviously suitable for three or four line cities (prefecture level cities to county towns).

    Exclusive shop

    And mid-range shopping malls.

    Most of these shopkeepers or suppliers get goods in the regional clothing distribution centers.

    Attract investment

    The way of landing is personnel.

    Attract investment

    The most effective.

    Through the above analysis, the main source channels of its target customers are: regional clothing distribution center (clothing city, shoe city, etc.), all levels of chamber of Commerce, and all

    Brand agent

    Shang.

    We should pay special attention to the two groups.

    Wenzhou

    People (Zhejiang people); two are Minnan people.

    Most of the distribution channels of textile and apparel in China are in their hands, and most of them have joined the local chamber of Commerce.

    So it's like the local Zhejiang chamber of Commerce.

    Wenzhou

    Chamber of Commerce,

    Fujian

    The chamber of commerce is the main target.

    Facts have proved that A

    brand

    In the spring and summer of 06, more than 50% of the agents at all levels came from the above chambers of Commerce.

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