Pengzhou Huamao Garment Industrial Park: Aspire To Be The Oriental Capital Of Milan

At the beginning of December, the sun was shining.

During the conference, more than 2000 kinds of home furnishing styles of the 6 brands were displayed to dealers who came to explore business opportunities. They were all new products that were going to be popular in spring and summer 2011.

Obviously, this is not the traditional clothing conference, because it happened in Huamao International Garment Industry Park, which will soon be built into "clothing capital of Western China" and "Oriental Milan".

A

Broken bureau

Domestic clothing owners rush to stay in Huamao

Milan is the focus of fashion industry all over the world, and fashion trend people dream of going there.

Unfortunately, it is separated from us in the Atlantic and can only be "disappointed".

Fortunately, the Huamao International Garment Industrial Park is located in Pengzhou, aiming to create the Oriental Milan fashion capital.

From then on, Milan is no longer far away.

From the birth of Luxi garment factory, the first clothing workshop in Chengdu in 1984, the clothing industry in Chengdu has gone through more than 20 years. At first, it worked hard in the market of the north railway station, moved to Lotus Pond, and later extended to Xindu Fengzhen and Pixian.

Up to now, Chengdu's small and medium-sized garment enterprises have developed to tens of thousands of cities, but they are all naturally gathered, forming no unified industrial planning, nor forming large-scale industrial chains and industrial clusters.

Of course, it did not breed famous clothing brands.

In 2009, with the Chengdu municipal government positioning Pengzhou as the administrative region of the garment industry in Chengdu, the best opportunity for Pengzhou to develop the garment industry came. Stepping on this time node, in 2009, Huamao International Garment Industrial Park was established and determined to be the "leader of the Western garment industry". It wanted to build Huamao into the largest garment industry gathering area in the west, the largest garment trading market in the west, the largest clothing research and development center in the west, and the largest clothing Convention and Exhibition Center in the West.

"Huamao phase I demonstration park has been sold after the completion of the demonstration park. The two phase of the eastern Milan is currently booming sales. There are 3-4 companies scheduled for daily scheduling, and more than 10 enterprises are queuing a day."

Liu Jiang, general manager of Huamao International Garment Industrial Park, said, "our sales staff have not had a good rest for more than a month."

Story 1: the first clothing conference of Li Hanping from Chaozhou to Pengzhou

"Every day hundreds of costume owners come to participate. There are no seats available under the stage. The signing rate of each conference is as high as 98%."

In the face of such a remarkable achievement, Li Hanping, general manager of Bai Lun Shijia limited, is also pleased with the brand of many household clothes brands such as Ann's companion, jade eggplant and so on.

What excited him was not only the popularity of the conference, but most importantly, the first press conference since he entered the Huamao International Garment Industrial Park.

Li Hanping thought he was very lucky.

Li Hanping is a native of Chaozhou, Guangdong. A few years ago, he created a brand of home furnishing clothing.

At headquarters in Chaozhou, Bai Lun Shijia implemented a business mode of production, supply and marketing.

Li Hanping is optimistic about the market in Chengdu. Before entering Huamao, he always had a more than 200 square meter facade in Lotus Pond. But with the news that Lotus Pond was about to move, Li Hanping had to consider the problem of moving.

At this point, the Huamao garment industrial park located in Pengzhou broke into his field of vision. After some investigation, he did not hesitate to buy a 2300 square meter factory in the first phase of Huamao, and soon entered the business. With the hot start of the first conference, his business began to flourishing. "At present, only sales will expand into a mode of production, supply and marketing linkage," Li Hanping said.

At the same time, he also suggested that many business friends also settled in Huamao.

At present, two friends have placed the order and several others are still negotiating.

Story two: no longer drifting Shenyang Jianguo's "ant" moving history

Moving is the most reluctant topic for Chengdu's clothing owners.

Shen Jianguo, a Cantonese businessman, has been rolling around for more than 10 years in the clothing industry of Chengdu. In the past 10 years, he has worked hard to create "Tianjiao mummy" brand, and gradually achieved bigger and stronger.

But in those years, he moved five or six times before and after. "The more you move, the more annoyed you are, and later you feel numb. You feel like you've been drifting."

Shen Jianguo sighed.

After the foundation of Huamao International Garment Industrial Park, Shen Jianguo got the news for the first time. He bought a factory building in the park for the first time, and his factory number was 1-1.

"Huamao's complete supporting facilities make me feel at home and want to settle down here and do business rather than drift."

In the 80s of last century, with the advance of reform and opening up, China's commodity market was gradually active.

In 1984, Tang Haisheng of Luzhou opened a Luqi garment factory in Yangliu village of Chengdu north railway station. This is also the first batch of clothing workshops in the north of the city. The appearance of it marks the sales pattern of Chengdu's clothing from custom-made to commodity circulation, and has also opened up a grand prelude to the Western garment industry.

Gradually, doing clothing business in Chengdu.

More and more people.

In 1987, the famous Lotus Pond opened in Chengdu, and garment factories ushered in a breakthrough in quantity. More workshops were also born in the suburbs.

At the same time, a garment processing area dominated by Zhejiang people has also been formed in the east of Chengdu Railway Station.

Subsequently, the garment processing area continued to expand to five Fu Village, Dong Zi Kou, Shuang Shui Shui and other places. Finally, two relatively centralized clothing production and marketing centers were formed in Pixian's Jing Jing town and Xindu Fengzhen.

"The development of Chengdu's clothing industry for more than 20 years is actually a relocation history. The parents are working like bees, moving like ants, but living in a snail's way."

Tang Haisheng's son, Tang Lianfei, concluded that from childhood, Tang Lianfei had "done his father's career" and had been doing work related to clothing.

Today, as the industry itself, they are important partners of Huamao.

With the completion of Huamao International Garment Industrial Park, more and more clothing companies have chosen to live and work in Huamao.

Huamao is becoming the dream home of Chengdu and even the clothing business owner of the whole country. From now on, no longer wandering, no longer wandering, and secure the cause.

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B

union

The chamber of Commerce holds the park and takes the world.

As early as the construction of Huamao International Garment Industrial Park, many merchants in Huamao spontaneously set up the chamber of Commerce of the park, and began to adopt the mode of the chamber of Commerce to run the park.

"Through the establishment of game rules by the chamber of Commerce, we can prevent vicious competition and protect the best interests of enterprises."

Liu Jiang said.

It is reported that in the 2010-2015 five years, the development area of Huamao Industrial Park will reach 3300 mu, and 2000 enterprises will be settled. The annual sales income is 50 billion yuan, which can solve 200 thousand people's employment.

"Small and medium-sized enterprises have their own limitations, which are scattered, small scale and few brands."

Liao Nian, chairman of Chengdu Huamao Group, said that the experience he summed up was "embracing the whole world", and Wenzhou businessmen would be very happy to win the world.

Huamao is now building the "East Milan" clothing industry complex. In fact, it is the way to "join the league and the mass market". "Our mission is to create a platform for the development of Baotuan and to be an industry gathering expert". The aim is to make it a "home" for small and medium-sized garment enterprises.

Including the chamber of Commerce, the park has built ten major public service platforms for enterprises, including finance, human resources, business, marketing, brand, technology, logistics and so on.

"It is estimated that by 2020, the total area of the park will reach 15000 mu, and more than 5000 enterprises will be stationed. The annual sales revenue will be 100 billion yuan, which will solve the employment of 300 thousand people and form the largest garment industry cluster in the west, hatching and producing a number of famous clothing brands in China and even the world."

Liao has always had confidence in the future of Huamao International Industrial Park.

The park is fertile ground: the cradle of the famous clothing brand.

"Brand development is the inevitable choice for the development of Sichuan garment enterprises."

Professor Li Yu analyzed that the famous Lotus Pond of the whole country has nurtured a number of excellent clothing dealers, and has also promoted a number of garment production enterprises, but the scale is relatively small, and their own brands are few.

This wave of industrial pfer has brought great opportunities to Sichuan enterprises. Meanwhile, it also poses a great challenge to small and medium-sized garment enterprises, which rely on OEM production and processing. In order to meet this challenge, Sichuan garment enterprises can only take the branding development path.

"At present, most of the small and medium-sized enterprises are stationed in Huamao, but with their growth and development, the park will choose some enterprises with better development potential to carry out brand incubation."

Huamao International Garment Industrial Park Liu Jiang introduced how to hatch it?

First of all, expand sales to help them establish marketing platforms, group buying, domestic sales and export sales, or take orders from parks and allocate them to enterprises.

Second, set up an international department to help enterprises upgrade their brands.

The introduction of senior talents from overseas returnees and other senior talents is responsible for releasing the latest international clothing information to the park enterprises, and leading the park enterprises to participate in the global clothing fair, expanding the vision of the enterprises in the park and improving their taste.

Third, invite famous experts in management and marketing to carry out vocational training for enterprise management and employees in the park, such as brand building, marketing, finance, administration and so on.

Fourth, invite top designers to fashion design.

"If they are loose, they may not be able to afford top designers alone, but if they are invited by a number of enterprises in the park, the cost can be amortized, and at the same time, a better designer can be invited to achieve the sharing of resources."

"Brand incubation in the industrial park, the park is willing to help enterprises hatch, and the enterprises that are helped are willing to accept the hatching process. It is a win-win process, and nurtured many famous brands at the same time. This mode is very good."

Weng Changrong, director of Pengzhou Industrial Development Zone Management Committee, commended.

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C

Development

Build "one capital" of garment industry cluster with "nine centers"

"We need to build Huamao into a complete garment industry chain and an industrial cluster."

Liu Jiang, general manager of Huamao emphasized.

Therefore, in terms of industrial positioning, Huamao will dominate the garment industry, including garment design, clothing research and development, garment manufacturing, garment processing, etc.

On the basis of this industry chain, there will also be various clothing service industries, such as government affairs, information, consulting, logistics, services, trade, finance, commerce, property rights, labor services, hotels, mice and other related industries.

The image positioning of Huamao International Industrial Park will be "the clothing capital of Western China", and is committed to be the leader of the garment industry in Western China.

With "Milan capital" as the center, Huamao will also be its "nine center", namely the production center: the West's largest garment production center: the West's largest clothing production center; the incubator center: the Western clothing brand's birth and growth center; the Education Center: Western clothing talent education and training Center; creative center: fashion design, R & D and innovation center; trading center: clothing sales, wholesale distribution center; Convention and Exhibition Center: Western clothing products, equipment, creative exhibition area; online shopping center: the West's largest apparel network shopping platform based on production centers and trading centers; business center: the best port for Western garment industry, providing perfect business services; Information Center: regularly issuing the latest clothing information.

"Vertically, from raw materials to garments."

Product sales, the park has a complete garment industry chain, enterprises located in various positions of the industrial chain can find partners, rather than go outside.

Horizontally, the park will be equipped with a number of service industries related to the garment industry to serve the garment industry.

According to Liu Jiang analysis, according to the current development and investment speed of the park, it is estimated that by 2020, the park will cover an area of 10 square kilometers, bringing together more than 5000 enterprises to form a complete industrial chain, complete service matching and life matching.

"With these perfect supporting facilities, every enterprise stationed in the park will feel at home, so as to create a business at ease."

Liu Jiang said with confidence.

In addition, the park will also build five major streets in a row of factory rooms: fashion apparel distribution street, famous brand clothing discount street, sample clothing display street, cross season clothing sale street, factory clothing direct sales street.

"People's shopping habits develop from street shopping to shopping malls, and now they return to street shopping and make costume industrial parks. They must satisfy consumers' desire for shopping to the maximum extent."

Liu Jiang introduced.

In terms of its characteristics, Huamao is mainly engaged in "Leisure Card", which mainly produces business casual wear, sportswear, life casual wear, fashion casual wear and home leisure wear. This coincides with Chengdu's brand name as "leisure city".

D

Take off

Aspire to be the "capital of Milan" in the East

In December 24, 2008, the Huamao International Garment Industrial Park, which covers an area of 3300 mu, was officially established in the Industrial Development Zone of Pengzhou, aiming to build "Oriental Milan fashion capital".

As we all know, Milan is the world's most famous fashion city. It brings together many world-famous brands such as Armani, Versace, Prada, dujibana, Valentino, GUCCI and Moss Chino.

Milan fashion week is one of the most important fashion week in the world. It has the world barometer.

"Our goal is to make the Huamao International Garment Industrial Park into an oriental Milan. Milan is an example for us to learn and a benchmark for us."

Liao Nian, chairman of Huamao International Garment Industrial Park, said.

"The clothing industry can be divided into three levels on a global scale. The top ones are France, Italy and Turkey," said Liu Jiang, general manager of Huamao. "We want to create more than just a production center, but also a fashion center, so that Pengzhou can become the preferred place for shopping and shopping."

Liu Jiang enthusiastically introduced the N street with different styles in Huamao Industrial Park to meet the diverse choices of consumers of different ages, occupations and hobbies: first, a discount street, the famous brand products produced by the industrial park itself and the famous brand products in the park are gathered here, so that consumers can get the most desired clothing brands with the lowest discount.

Followed by a sample street, each sample brand clothing samples are unique in the world. "Many samples of clothing are handmade, very skillful, and can be sold at a very low price after the exhibition. The sample of the famous brand clothing that the public owns will be unique in the world, and it will be more valuable when it is used."

The third street, which was born in Huamao Industrial Park, will be a wholesale Street. In the fashion capital, people's shopping habits are to see a favorite brand dress or style are bought at one go. Now that we build "Oriental Milan", then the future consumption mode will definitely tend to Milan, so that we can buy brand-name products at wholesale prices, so that we can get enough shopping.

"Milan is a kind of spirit, a kind of mind, a kind of spirit, a shopper's paradise."

Professor Li Yu, President of Sichuan Institute of marketing and professor of Sichuan University, said that Huamao is to build such a shopping paradise in Pengzhou, so that Pengzhou can become the center of garment industry and become the fashion center of shopping. It will soon become a "Oriental Milan fashion capital", attracting the eyes of Sichuan, the west, the whole China and the whole world with high-quality industry and famous brands.

Pengzhou: the fertile soil of clothing industry

Geographical advantage: 25 km: the golden distance of garment industry cluster

Pengzhou is located in the northwest of Chengdu, 25 kilometers away from Chengdu, with a population of 780 thousand and an area of 1420 square kilometers. It is a well off city with a population of third and an area of second in Chengdu.

Relevant experts have done research, Guangzhou Xintang, Fujian Shishi and other famous textile and garment industry base has a common feature are located in the central city's half hour economic circle, the farthest 30 km, the nearest 20 km, the average distance of 26.3 km.

"Pengzhou is 25 kilometers away from Chengdu. It is located in Chengdu's half hour economic circle. Huamao chooses Pengzhou to take root. It is in the gold spot of developing garment industry cluster."

Professor Li Yu analyzed.

According to the urban master plan of Chengdu from 2008 to 2020, Chengdu's future one or two circles are mainly used to build the three industry, such as finance, commerce and services.

Therefore, the garment industry is bound to pfer circles, withdraw from the two circles and enter the three circles, while Pengzhou just belongs to the three circle.

In addition, there are Cheng Peng expressway, Sha Xi line, north new trunk line and Cheng Peng light rail pit between Pengzhou and Chengdu. The traffic is fast and convenient.

By comparison, Pengzhou is more suitable for the construction of garment industry clusters. The development of Huamao International Industrial Park is quite suitable in Pengzhou.

Industrial advantages: the apparel industry chain has begun to take shape.

Professor Li Yu analyzed that after the 80s of last century, the world garment industry was gradually pferred from the four Asian dragons to Guangdong, China and the vast coastal areas.

Under the influence of financial crisis and other factors, the garment industry once again faces the big shift of industry from the eastern coast to the central and western regions with low labor costs and wide market.

After 20 years of development, Chengdu garment industry has already stocking a large number of industrial comprehensive resources, which has the basis and conditions for the pfer of garment industry.

Pengzhou should seize this historical opportunity and decisively build a state-level Garment Industrial Development Zone to meet the "western industry shift".

Policy advantage: home textile and garment production base

In January 2009, Chengdu made Pengzhou a home textile and garment production base.

In 2009, Chengdu issued the 2010-2020 "Chengdu home textile and garment industry development zone planning outline", 2010, "Chengdu city on the positive implementation of the textile and garment industry pfer advice" notice, plans to 2020, the textile and garment industry in Pengzhou reaches 100 billion market scale, become the leader of the western region.

The outline calls for 5-10 years to build Pengzhou into an internationally renowned and first-class country, the largest and most complete garment industry in the west, and become a state-level garment industry development zone.

At the same time, Pengzhou has also promulgated the "special policies of Pengzhou supporting garment industrial parks", "preferential policies for Pengzhou industrial development zones", "preferential policies for investment in Pengzhou", and Pengzhou's preferential policies for the pfer of garment industry in Fujian.

To this end, Pengzhou has allocated 15000 mu of land to develop the home textile and garment industry.

Huamao International Garment Industrial Park is committed to becoming the clothing capital of Western China and has become the Oriental fashion capital of Milan. Why did a generation of Hua Maoren choose Pengzhou as the fertile farmland of the garment industry cluster, rather than other places? What charm does Pengzhou have? Can it attract such industrial clusters to settle down?