Zhang Yaqin Said That Cloud Computing Is Still In The Process Of Establishing A Pattern.
Reporter: Microsoft Since when did cloud computing happen?
Zhang Ya Qin If you take cloud computing As an architecture and a platform, it should have really begun to enter the mainstream 5 years ago. Before this is the prelude of cloud computing, because it has no platform, only some applications. Microsoft proposed to do cloud computing started 5 years ago. As I said before, I think the cloud computing industry is forced out. Because with the growth of users, the expansion of network, the emergence of new applications and the increasing amount of data to process, real-time information becomes more and more, and the amount of computation required is increasing. Various terminal devices are becoming more and more diverse, and data are completely dispersed. Information can not be completely stored locally, and it is impossible to completely use local computing power. The cloud actually simplifies the problem and abstracts the problem. People who do IT first need to complicate the problem, from simple to complex, and then change from complex to simple. Now it is necessary to simplify the structure of IT, so the emergence of cloud computing is very natural, no matter which Microsoft or which enterprise, it is necessary to adapt to this change. If Microsoft wants to continue to lead the IT trend in the new stage, it must do cloud related research and development.
Reporter: what are the core strengths of Microsoft's cloud?
Zhang Yaqin: I think there are three points. First, the cloud and the end itself are indivisible and indispensable. Therefore, Microsoft will bring a higher barrier to the cloud after it has the advantages of the end.
Others are just in the clouds, you have the end, it's easier to enter the cloud.
For example, the value of XBOX is far beyond the game console, and more as a tool for user interaction and interaction. XBOX Live already has a paying audience of 34 million.
Second, in the cloud application and cloud service level, Microsoft has a large number of mature products and solutions.
And in terms of Internet computing, Microsoft has actually done a lot.
Exchange Server, Windows Server, SharePoint and so on have great advantages, including the background virtualization Hyper-V, management and development tools and some other foundation.
Cloud computing is not based on nothing. It is built on these foundations.
Third, in the past 5 years, Microsoft has spent 10 billion US dollars to build the most advanced large-scale data center in the world.
After the launch of Windows Azure, more than ten data centers will be built around the world to provide services for Azure. Only a few companies around the world can make such a huge investment.
Reporter: before the Internet was just rising, Microsoft had missed the opportunity.
Later in the mobile world, Microsoft's action was also slow.
Microsoft always realized the problem very early, but it couldn't solve it well, so that it left an opportunity for Google and apple.
For cloud computing, Microsoft will repeat the same mistake? How to avoid it?
Zhang Yaqin: like all big enterprises, Microsoft has gone through some detours in some aspects, even made mistakes. Sometimes, the vision is right and the execution is not perfect; sometimes there may be some mistakes in strategy.
However, 35 years later, Microsoft is still Microsoft, while Microsoft's competitors are constantly rotating, almost every 5 years will be replaced by a new batch.
But Microsoft Corp has such a culture, so long as Microsoft thinks it is the right direction, it will always invest and invest in it until finally leading.
Microsoft has such ability. I feel deeply about this. XBOX is a typical example. When we discussed whether to enter the game console market in 1999, we all had a heated debate because it was hard to get into this field.
But to look at it today, the newly launched Kinect has refreshed the fastest selling electronic consumer goods record in US history.
In terms of search and mobile, Microsoft has obviously made some mistakes. In the past two years, we also had a lot of moves.
Now the share of search in the North American market is slowly rising. Windows Phone 7 has been widely welcomed since it came out.
I am very confident about cloud aspects, because the cycle of cloud itself is relatively long and needs huge ecosystem support. In this respect, Microsoft is very experienced.
Cloud does not mean that today is not. Tomorrow is suddenly something new. The cloud has to rely on today's architecture, enterprise, cloud and terminal structure to move slowly. Now, where do you see the biggest opportunity for cloud? It's a private cloud in the enterprise.
The most popular use of the private cloud is virtualization software, which first virtualized the current IT architecture and improved its efficiency.
Then the next is the public cloud, and the public cloud includes the convergence between public and private cloud.
We can provide private cloud solutions or public cloud, and more importantly, provide connections between private cloud and public cloud, or how companies can smoothly pition to more cloud and virtual architectures.
This is Microsoft's most prominent advantage.
I think that cloud computing has just started in the world and in China. It may take 10 years to get a clearer picture. Now we are in the process of establishing a pattern. We all have opportunities.
Reporter: cloud oriented pformation has now become Microsoft's most important strategy. But the two fist products of Windows and Office still have a large proportion of them being used in a large number of desktop terminals in traditional form. Will this become the burden of Microsoft? How to solve it?
Zhang Yaqin: many new departments are actually in the cloud.
Now, the latest trend is that Office can have both ends and clouds. Office 365 is completely in the cloud, and we think the end is still important.
From the perspective of the whole industry, this is also a kind of equilibrium.
For example, at the beginning, Google was mostly in the cloud, and now it has also made an operating system to run to the end. Microsoft's two products used to be in the terminal, and now they are going to run in the clouds.
The cloud is electricity, the end is electrical appliances, both are inseparable.
Microsoft's biggest problem now is not cloud, not cloud computing. If Microsoft has any threat in the future, it is not to say that it has paid less attention to the cloud, but it may be too much.
What we should do now is to give full play to the advantages of the end, and not to forget the importance of the end of the pformation.
If we all go to do clouds, no one will do it, but it will be more dangerous.
Reporter: what are the dangers?
Zhang Yaqin: the big threat is that someone else's mobile platform eats your PC platform.
So I often talk about three campaigns recently, that is, the competition and competition of the three platforms.
The first is that in the next 5 or 10 years, which enterprises will have the right to speak on the cloud platform, this will not be a lot.
The second campaigns have already begun, that is, the platform for mobile terminals. Now there may be 6 or 7 participants.
The battle has just begun and it is not clear who wins.
Another more intense battle took place in the terminal platform, interpenetration and competition between the two terminals of PC and mobile.
Those who master these three platforms will have the right to speak for the next generation of IT industry.
As far as I am concerned, what I am most worried about is mobile terminals, and all kinds of Pad terminals will eat the PC above.
If PC does not go down, people will go up. 5 years ago, I said that the trend is becoming more and more obvious and accelerating.
Reporter: so Windows Phone 7 is very important for Microsoft.
Zhang Yaqin: in addition to Phone 7, there is XBOX.
Why do I always emphasize XBOX? Because I think XBOX has occupied the family entertainment platform.
We hope that PC, XBOX and mobile terminals should work together.
The air force is important, but the ground forces can not, and this is your advantage.
To tell the truth, without end, there is no support and no foundation.
Reporter: in other words, if this end is done well, then the war will be steady and won't lose at least.
Zhang Yaqin: if you can take full possession, there will be at least a foothold.
The cloud is too large, and some places are relatively fragmented, relatively closed, relatively more enterprise level, can accommodate many companies.
But in the terminal area, because it is completely open and more focused on the consumer platform, there are only one or two big companies left behind, and the living space will be very small.
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